Recently, the list of Tmall FMCG Industry Ecological Honorary Partner [2024 Industry Annual Service Provider Recommendation] was released, and Beauty Beauty Cosmetics won the 2024 Tmall FMCG Industry Annual Ecological Honorary Partner Certification for its outstanding performance in professional brand management, innovative content marketing, and efficient consumer operation. This selection is a recognition of the achievements of the beauty beauty empowering brand in marketing, membership, management and other aspects.
In the era of the vigorous development of new e-commerce platforms such as social e-commerce, content e-commerce, and live e-commerce, the development of online channels is becoming more and more diversified. Huang Mei, CEO of Beauty Beauty, said that in the face of the great changes in the e-commerce retail market, Beauty Beauty is also actively seeking changes, and the company will empower efficient and high-quality operations with technology, and is committed to expanding new sales channels for domestic and foreign e-commerce platforms.
Huang Mei introduced that by covering social media such as Xiaohongshu, WeChat, and Weibo, the company has established a comprehensive brand marketing network, and at the same time, the number of Douyin stores and operating income are also continuing to increase. At the same time, Beauty Beauty actively explores the application of artificial intelligence technology in e-commerce business, and applies artificial intelligence to optimize short video production, virtual anchors, customer service communication, customer evaluation analysis, advertising image design and generation, etc., so as to continuously improve the competitiveness of enterprises in the market. Huang Tao, chairman of Beauty Beauty, also said, "The company will continue to increase investment in emerging channels and expand more channels to meet the diverse needs of consumers." ”
The company is equipped with a professional IT R&D team, with the ability to apply and land, and connects the different business links of various departments through the information system to ensure the refined management of various businesses and provide consumers with a smooth and efficient shopping experience. In addition, Beauty Beauty has also developed its own OMS (Order Management System), IMS (Inventory Management System), and WMS (Warehouse Management System), which can ensure the safe and fast processing of orders and ensure the shopping experience of consumers. Through the support of the IT system, the company's whole process of automatic management has also been realized, which has greatly improved the management efficiency and quality.
With the rapid development of artificial intelligence, Beauty Beauty will also move forward with the wave of technology, with full-link online retail comprehensive services as the core, and actively expand emerging channels such as content e-commerce, live broadcast e-commerce, and community e-commerce, so as to provide brands with more comprehensive sales channels and services. It is believed that in the future, through diversified services to meet the diverse needs of consumers, Beauty Beauty Cosmetics can further enhance its market share and competitiveness, achieve sustainable development, and deliver a satisfactory answer.