Previously, it was reported that vivo will launch its own image brand in the near future, named BlueImage, or the upcoming vivo X100 Ultra debut.
A few days ago, Jia Jingdong, vice president of vivo brand and general manager of brand and product strategy, officially announced that vivo's new blue technology member - BlueImage.
Jia Jingdong said that the blueprint image and vivo's blue crystal chip stack, blue heart model, blue ocean battery life system, and blue river operating system together form vivo's blue technology matrix.
Jia Jingdong said: "'Blueprint' is a pun, which is not only the imaging technology of the 'Blue Factory', but also a kind of 'beyond what you see, appreciate the future', and the 'Blueprint' contains vivo's ambition and ambition to set a great 'blueprint' for the future of mobile imaging." ”
According to public information, vivo, the image trademark BlueImage, applied for registration on November 14, 2023, and its products and services cover a number of image-related projects such as graphics processors, optical lenses, and sensors. The launch of BlueImage's self-developed imaging brand marks the birth of the second independent imaging brand in the mobile phone industry after Huawei's XMAGE.
Jia Jingdong also revealed that vivo and Zeiss will continue to cooperate in depth, and will further sign a new joint research and development agreement, and vivo Zeiss cooperation will enter a new chapter.
"Together, we will continue to explore the innovation of mobile optics, continue to 'co-research' important technologies in mobile optics, and create a new paradigm of cooperation," he said. In a word, vivo's image is an open system of 'self-research and co-research', an integrated system of sustainable innovation, and a natural ecology based on the principle of spontaneous order. ”
A trademark is a passport for enterprises to enter the market, and if they rush into the market without obtaining trademark rights, they may face trademark infringement disputes and pay economic costs.
In China, a "trademark" is protected by law only after it is successfully registered, and only the registrant can enjoy the exclusive right to use the trademark. Therefore, trademark registration should be done sooner rather than later, and if you have not yet applied for registration, you must apply as soon as possible.
Source: Science and Technology Aesthetics, IT House