Recently, the Hurun Research Institute announced the "2024 Global Unicorn List" in Guangzhou, and T3 Travel has once again become the focus of attention in the industry with its results on the list for three consecutive years.
As the ride-hailing market gradually shifts from a "one-size-fits-all" situation to a multi-strong competition, T3 Mobility is steadily growing its market share by virtue of its leading position in the waist platform.
As the market enters a new stage of stock competition, in addition to competing for user retention and refined services, advanced technologies such as intelligent driving and intelligent networking will reshape the underlying logic and market structure of the online car-hailing industry in the future.
Unlike other platforms that start with online car-hailing, T3 Mobility has deeply rooted the concept of "smart mobility" in its corporate DNA since its inception. Behind the three unicorn lists, it is the embodiment of its high growth and industry value, and it cannot be said that T3 has become the envy of many companies in the industry.
Driven by intelligent technology, the platform is steadily moving towards the goal of becoming a core operator in the era of autonomous driving, and constantly expanding the imagination space of the travel track.
1. Focus on the fundamentals of travel and quickly rank second in the industry
Since T3 Mobility entered the ride-hailing market in 2019, despite facing Didi Chuxing's market dominance, T3 Mobility has risen rapidly at an astonishing speed, ranking second in the industry in just three years, and its development speed has far exceeded market expectations.
T3 Travel has successfully entered 142 cities, achieving comprehensive coverage of core economic circles such as the Yangtze River Delta, the Pearl River Delta, the Bohai Rim, Chengdu-Chongqing and the west coast of the Taiwan Strait, and completing the nationwide layout.
In terms of operational data, T3 Mobility has performed particularly well in 2023, with cumulative orders increasing by 160% year-on-year. The cumulative number of registered users on the platform has exceeded 260 million, the daily order volume has exceeded 3 million, and the cumulative order volume has reached 1.98 billion. According to QuestMobile's 2021 China Mobile Internet Autumn Report, the number of monthly active users (MAU) of T3 Travel has successfully exceeded 12 million.
The efficient development of T3 Travel benefits from the platform's keen insight into user needs and refined operation. In order to meet the diversified travel needs of different consumers, T3 Travel continues to enrich its product line, in addition to the coverage of Kuaixiang products in more cities, it has also successively launched a variety of services such as discount, special, speed, new, taxi, exclusive and carpooling, fully covering different user groups and travel scenarios.
"Those who have capacity win the world", T3 Travel knows that the convenient experience of user travel is inseparable from sufficient transportation capacity support. In terms of driver care and protection, T3 Travel has always implemented the concept of "the platform cares for drivers and drivers serve passengers" into the daily management of drivers: in June 2021, T3 Travel established a driver service center, which is committed to creating a more secure and comfortable working environment for drivers; More than 20 initiatives, including free medical examination benefits, have benefited hundreds of thousands of drivers.
In the long run, it is undoubtedly the smartest choice for T3 Travel: in 2023, the platform's capacity has successfully exceeded the million mark, achieving the goal set by founder Cui Dayong to "become a million-capacity travel company by 2025" ahead of schedule.
2. Start with travel and don't stop at traveling, discover the "new world" in advance
T3 Mobility, which is fast gaining a foothold in the field of mobility, has a vision that is more than just travel. As early as December 2017, the Ministry of Industry and Information Technology, the State-owned Assets Supervision and Administration Commission, and the Ministry of Science and Technology took the lead in signing a strategic cooperation framework, focusing on the national strategic goals of smart traffic safety and unmanned driving applications, and set up 13 project teams in four major areas, such as forward-looking innovation fields such as intelligent networking, and new business models such as shared travel, and T3 Travel was the first one to land.
Thanks to the industrial chain resources of state-owned car companies such as FAW, Dongfeng and Changan, as well as the traffic support of Internet giants such as Alibaba and Tencent, T3 Travel has opened up a "new continent" in advance: on the basis of convenient and safe travel services, the company focuses on building a wide range of business ecology based on travel data, covering cutting-edge fields such as autonomous driving, intelligent networking, and digital technology, and is committed to becoming a leading enterprise in the field of smart travel data.
Based on this, T3 Travel has always focused on the development of core technologies, adhered to the layout of intelligent direction very early, and empowered the platform and industry with this, forming a unique competitive advantage.
According to public information, T3 Travel already has more than 250 patents. In the field of safety, since its establishment, all T3 Mobility's own vehicles have been equipped with deep Internet of Vehicles, connected to the CAN bus of the vehicle manufacturer, equipped with the safety system independently developed by the platform - V.D.R protection system, and the whole vehicle is also equipped with a one-key alarm button to ensure travel safety through measures such as flashing lights, honking horns, and restricting restarting.
In the event of an emergency, the safety response mechanism of T3 travel has been fully proven. A driver of T3 travel in Chongqing suddenly felt unwell during driving, and pressed the one-button alarm button on the car after pulling over, and after receiving the alarm, T3 travel safety officer immediately linked 120 and 110, and at the same time mobilized nearby drivers to go to the accident site to assist in rescue. In the end, the driver was rescued in time and was successfully out of danger, and the whole process took only 30 minutes.
In addition, T3 Travel is also the only platform company in the industry based on the Internet of Vehicles scheduling, and it is also the first travel company in the travel industry to establish an ecological model - Qianmo Model. Through the full integration of road network, driver behavior and vehicle data, and the introduction of large model language capabilities, the accuracy of intelligent scheduling and the operation efficiency of the platform of T3 travel have been significantly improved. Based on the advantages of core technology, the platform has established and continuously improved the smart cruise system, and the driver operates according to the system's cruise instructions, which can greatly improve the order acceptance rate. According to statistics, after the driver joined the smart cruising system, the average time taken per order decreased by 5 minutes, the number of orders received increased by 10%, the proportion of all-day cruising time decreased by 12%, and the empty driving rate was greatly reduced.
Thanks to its forward-looking strategic layout, rapidly rising industry position and core competitive advantages, T3 Travel has established its own moat and has been frequently favored by the capital market. The company not only operated with tens of billions of financing, but also completed a Series A financing of 7.7 billion yuan in 2021, which was also the largest single financing in the industry that year.
3. In the stage of stock competition, smart travel reshapes the logic of the online car-hailing industry
As the ride-hailing industry enters a new stage of stock competition, the market is facing an unprecedented change. In 2023, Chongqing, Zhuhai, Jinan, Suining and other cities have issued risk warnings, warning that the online ride-hailing market is close to saturation and the development of the industry is approaching a critical point.
In this context, cutting-edge technologies such as intelligent driving and intelligent networking are expected to profoundly reshape the underlying logic and market structure of the ride-hailing industry. From 2020 to 2023, the government has successively issued a number of policy documents to promote the integrated development of electrification, intelligence and connected technologies, and vigorously promote the industrialization and commercial application of autonomous driving technology. At present, the L3 autonomous driving system has entered a new stage of experimentation and deployment.
Other platforms in the industry have also smelled the importance of this technological revolution and have launched layouts. In 2020, AutoNavi and AutoX tested the waters of autonomous driving ride-hailing cooperation, and in May 2023, Didi Chuxing signed a deepening cooperation agreement with GAC Aion to jointly promote the autonomous new energy production vehicle project.
With forward-looking insights and layout, T3 Travel has occupied a first-mover advantage in resources and technology. Cui Dayong, the founder of T3 Mobility, has repeatedly said in public that T3 is a data technology platform with the ultimate goal of becoming the core operator in the era of autonomous driving.
And T3 Travel has always proved the founder's words with practical actions. In 2020, T3 Mobility and Suzhou High-speed Rail New City initiated the establishment of Auto-Union, the first autonomous driving industry ecological alliance in China, and launched the "Autonomous Driving Commercial Trial Operation Plan", aiming to build Suzhou into the first city in China to realize the large-scale commercial use of autonomous driving. In 2022, T3 Travel and Qingzhou Intelligent Aviation launched the public operation of Robotaxi in Suzhou, marking the first landing of the L4 passenger car fleet in China.
With a wealth of offline operation scenarios, Internet of Vehicles technology and the establishment of a large model of the travel industry, T3 Travel has established a comprehensive big data ecosystem including driver data, vehicle data, visual and voice data, and more than tens of millions of kilometers of real road condition data are uploaded to the cloud every day, with a data volume of up to 20TB. The accumulation of these data provides strong support for the continuous iteration of autonomous driving algorithm training and technology.
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"With the wave of intelligence, human society will be redefined, and so is mobility, and fully unmanned L4 Robotaxi is an irreversible trend in the future of travel. Cui Dayong told reporters.
Only by standing in the future and thinking about the present can we not miss the future. We look forward to laying out the future of T3 travel at the beginning of its establishment and drawing a beautiful picture of future travel.