Wu Wendi, a guy from Wuhan, Hubei
He holds a double bachelor's degree in chemistry and biology from Wuhan University
Guaranteed delivery at the time of graduation
Ph.D. at Tsinghua University
However, in the third year of the PhD
Instead, he chose to start his own business
After that, he simply went back to his hometown and sold bread
The result was surprisingly popular
In 2011, Wu Wendi graduated from Wuhan University
He was sent to the Department of Chemistry of Tsinghua University
Doctoral studies
In 2014, in the third year of his Ph.D. degree
Wu Wendi started a business in Beijing to import snacks
It wasn't long before a bottleneck was hit
After thinking about it, Wu Wendi decided to return to his hometown to work hard
In 2023, Wu Wendi founded it in Wuhan
A food technology company limited
Main bread
Now, in Wuhan, Shanghai, Shenzhen
Beijing, Chengdu and other cities
There are already more than 600 of them
Coffee shops, bubble tea shops, convenience stores, and bakeries
Selling bread from Wu Wendi Company
Wu Wendi
Because of the pregnant wife
He wants to open a "bakery on his phone"
I studied well for my Ph.D., but I started my own business halfway through
In the end, he returned to his hometown
Step into a highly competitive industry
Many people don't understand Wu Wendi's choice
His answer was simple
"I just want to give it to more people
Make healthier bread"
Wu Wendi said
He wants to open a "bakery on the phone"
The original intention came from the pregnant wife
It was a weekend a few years ago
The wife especially wanted to eat bread
But it's not convenient to go to the store to buy fresh bread
The long-shelf life bread bought online also tastes average
"I studied chemistry
Understand what a pregnant mother is worried about
I was thinking
Can you make it for your wife and children?
Fresh, zero additives
And what about bread that can be stored for a long time?"
So, Wu Wendi broke in
Fresh bread is a subdivision
It is different from the production workshop of traditional food enterprises
Wu Wendi's company
It is a fully transparent bakery
Through the huge glass windows of the factory
Every step of the production process is clearly visible
In the production hall
Mixing dough, rolling dough and other steps
It needs to be done by the workers by hand
Every worker has it at hand
A small weigher
This is to ensure the taste of the bread
Carried out by hand standardized production
Many food companies are reluctant to disclose their production processes
But Wu Wendi doesn't think so
"There's nothing you can't see
I'm not worried about secrets leaking either."
He even built the live broadcast room into the production workshop
At present, the live broadcast room is still forming a team
After the live broadcast room is enabled
Consumers can use their mobile phones
See the full production process of bread
"Make bread with an academic spirit"
Wu Wendi has a nickname -
"Bread Student"
Because he proposed specialization and standardization
and the requirement of zero error rate of digitization
Wu Wendi said
"We want to make bread with academic spirit"
Workers are sizing the bagels produced
To explore how to make frozen bread
The taste is close to freshly baked bread
Wu Wendi found it
Wuhan University of Light Industry
Faculty of Food Science and Engineering
Doctoral supervisor: Professor Wang Xuedong
After the school-enterprise cooperation research
It was decided to use liquid nitrogen quick-freezing technology
Solve the problem of bread aging
Wang Xuedong's team and Wu Wendi
Each customized a liquid nitrogen freezer
respectively in the laboratory and in the production workshop
Synchronous comparison experiments were carried out to optimize the technology
Through countless experiments
Finally made it possible to freeze bread with liquid nitrogen
The taste is almost the same as that of fresh bread
The market gave the persistent Wu Wendi a reward
Last year, the plant was put into operation shortly after that
Wu Wendi got the first corporate order
The customer is a well-known coffee chain
In the tasting of this customer
Wu Wendi's products scored the highest score
Last year, this school-enterprise cooperation
"Fidelity replica pre-cooked baked bread
Key processing technologies and applications"
It has reached an advanced level through the evaluation of results
The Hubei Provincial Department of Science and Technology issued a certificate to both parties
Hubei Provincial Science and Technology Achievement Registration Certificate
Workers are making bagels
Today, Wu Wendi's company
He has applied for more than 10 practical invention patents
Successfully put fresh bread with a shelf life of 2-3 days
Extended to 7-10 days
Wu Wendi said
The company will achieve full production next year
The output value has doubled compared to this year's forecast
By 2026, it is planned to be nationwide
Four new standardized factories were built
Expand into a broader market
Source: People's Daily WeChat Comprehensive Yangtze River Daily (Reporter: Cai Xinxing), Dongxihu District Financial Media Center (Author: Liu Zhicheng, Yan Jun, Tao Can, Zhou Yuyang)