"Building an innovative communication AIGC dual ecology based on technology empowerment is an important task and goal for us at present. We will achieve both content innovation and communication efficiency through technology-driven, inject new vitality into the marketing of car companies, and help them occupy a more favorable position in the fierce market competition. ”
On April 23, the 2024 Baidu Marketing Automotive Ecology Conference was held in Beijing. At the meeting, Wei Xuezhen, the founder of Automotive Information Network and Pinhui Automobile, gave an in-depth interpretation of Pinhui Automobile and how Auto Information Network empowers the marketing of car companies based on AIGC technology with the theme of "AI Empowerment and Communication Efficiency".
At the beginning of the speech, Wei Xuezhen said that this is an era of change, and it is also an era that requires continuous innovation. I have to say that the impact of artificial intelligence on us has become deeper and deeper. In a sense, it changes the three elements of productivity, making workers not just people, but "people + artificial intelligence".
The automotive industry has also undergone changes under the innovation and development of AI technology, and more and more automotive companies are fully embracing AI, covering R&D, production, marketing, communication and other aspects, and AI plays an increasingly important role in the automotive industry.
Automotive Information Network and Pinhui Automobile are prospectively aware of the AIGC outlet, and have established a technology company five years ago to make breakthroughs outside the content side. In April last year, AIGC products were officially released to the public, and so far it has cooperated with 20 automobile brands, so that Automotive Information Network and Pinhui Automobile have accumulated the most abundant experience in the application of AIGC in the automotive industry.
"Today, with AIGC as the main camp, we have opened up the communication ecology such as word-of-mouth construction, communication planning, content production, and private domain operation, and explored an effective solution path. Our content-centric, technology-empowered, and operationally supported "three-in-one" solution can not only solve the pain points of car companies in producing content quickly and in batches, but also achieve the difficulties of reducing costs and increasing efficiency. And by focusing on the communication platform, the communication goal of integrating quality and efficiency of car companies has been well realized. Wei Xuezhen said.
Achieve the goal of integrating quality and efficiency
In the early stage of application, Auto Information Network and Pinhui Automobile are committed to the in-depth optimization of content quality. Closely following the core demands of anthropomorphism and diversification, we carefully create short content that simulates the user's language and tone, and strives to present content that meets the preferences of different users and is more characteristic of the Internet era. At the same time, Auto Information Network and Pinhui Auto also focus on empowering traditional communication, and are committed to the content supplement and release matrix of the brand social business, injecting new vitality into the traditional public relations communication business, and realizing the effective replenishment of users to content public relations.
In the later stage of application, Auto Information Network and Pinhui Auto deeply explored new content marketing methods to create exclusive content that mapped account personalities, aiming to find more efficient marketing channels. At this stage, the private domain resources are fully utilized, and its unique advantages are fully utilized to provide strong support for marketing activities.
Through deep learning and big data analysis, we can accurately grasp market dynamics and user needs to generate high-quality content in an efficient and batch manner to seize market opportunities. After the content model is built, the production time of a single piece of content has been greatly shortened, and the daily production capacity of graphic and video content has also been significantly improved. From the dimensions of quality, application and ecology, we can achieve the purpose of reducing costs and increasing efficiency.
Continue to optimize the effect of dual ecological communication
It is worth mentioning that the Wisdom Island · Jarvis 4.0, Zhidao's global marketing management tool, integrates content production, dissemination, and data analysis, which can better manage the complex system, integrate data backtracking, and realize the continuous optimization of the dual ecological effects of content and marketing.
In terms of AIGC's innovative content ecology, relying on batch automation and intelligent production technology, it has realized the rapid generation of massive content. This is due to the open AI content generation model based on the head platform and the general library of the automotive industry with self-developed technology. At the same time, according to the specific demands of brand marketing, an exclusive material library and model instruction library have been established to ensure the accuracy and personalization of the content.
In terms of AIGC intelligent marketing ecology, Auto Information Network and Pinhui Auto pay more attention to the organic combination of public and private domains. In terms of the public domain, Pinhui Auto uses the core platform and massive channels to carry out intelligent marketing to achieve wide dissemination of information. In terms of private domain, Pinhui Auto reaches users through multiple dimensions such as offline system, user private domain, KOC system, enterprise employees and department incubation accounts, and builds a close user relationship. This combination of public and private domains not only helps to improve the communication effect, but also effectively reduces the threshold for content production and the cost of trial and error of platform rules.
Through the in-depth exploration and practice of AIGC content marketing, as well as rich experience in digital services, Auto Information Network and Pinhui Auto have provided more accurate and efficient marketing empowerment services for car companies. In the future, Autoinfo.com and Pinhui Automobile will continue to optimize AIGC products to help car companies better embrace the AI era and stand out in the fierce market competition.