We are most familiar with the five National Wine Appraisals from 1952 to 1989, which witnessed the revitalization of China's wine industry. The famous wines selected by the National Wine Appraisal have become the basic common sense that collectors of old wines must know, and they have also become the sweets of the collecting world.
Among them, a fine wine called "Mao Qiong Wine", with its unique charm, left a deep mark on that era, and it is still evocative today.
Maoqiongjiu, a 40-year-old domestic product, originates from Moutai's exquisite craftsmanship. Moutai Town, an ancient town famous for its fine wine, has been praised by the world for its winemaking skills from the "wolf sauce" of the Western Han Dynasty to the "Huisha Moutai" during the Republic of China.
Back in 1983, Mr. Ji Keliang, the leader of Moutai Distillery, discovered a surprising phenomenon during a chance trip to Hainan: the national liquor Moutai was unpopular in the Hainan market. After some in-depth research, he found that the reason was that Hainan's unique climate made it difficult for the locals to adapt to the taste of Moutai.
For Mr. Timkerian, this is a difficult reality to accept but must face. Therefore, he made up his mind to develop a fine wine that could not only maintain the essence of Moutai, but also adapt to the wider market demand. After countless attempts and improvements, in 1987, using the original Moutai affiliated distillery and brewing process, the new "Maoqiong Liquor" finally came out.
As soon as it was launched, it won the gold and silver medals together with Moutai at China's first food expo, which is undoubtedly the best affirmation of Mr. Ji Keliang and the whole team. Maoqiong Liquor not only continues the fragrant, elegant and delicate sauce of Moutai, but also adds the characteristics of soft and smooth, difficult to get drunk and easy to wake up, so it is affectionately called "Southern Flying Sky" by wine friends.
In 1989, Mao Qiong Liquor shined at the tasting meeting of Shanghai Peace Hotel and won unanimous praise from experts, which also laid a solid foundation for the marketing of Mao Qiong Liquor. By 1991, Maoqiong wine quickly became popular, selling well in more than 20 provinces, and even appeared in short supply. At that time, the sales of Maoqiong Liquor were even comparable to Moutai, and its popularity can be seen.
However, history is always full of twists and turns. Although Mao Qiongjiu was once popular all over the country, it encountered an unprecedented predicament after the restructuring of the private sector. Maoqiong Distillery has always adhered to the belief that "it is better for the cost to rise by 10 cents than the price is not high", and these workers from the old state-owned enterprises have insisted on it for more than 30 years in order to maintain the quality of Maoqiong wine.
Today, Moutai has become a leader in the industry, and its liquor style has been recognized by the majority of consumers, and its brand value surpasses that of all other liquor brands. Although Maoqiong Liquor, an old domestic product in the same vein as Moutai, has experienced some twists and turns in the long river of history, the fragrance of the years and the precipitation of history it carries still make people feel the unique charm and poetry.