From 24 March to 22 April, CapitaLand Tianfu joined forces with artists, celebrities, brands, communities, associations and foundations and other external resources to jointly launch a series of offline and online sustainable and environmental protection themed activities, such as "Future ZOO Art and Sculpture Exhibition", "Earth Hour", "Books for Vegetables", and Shantao Charity Float, during CapitaLand Group's 2024 "Eco Green Ahead" theme event. By creating novel and interesting scene highlights and combining multiple member benefits, it will bring an immersive new experience of green trend to the public.
CapitaLand Tianfu joins hands with multiple parties to create a "sustainable development ecosystem"
With the creative concept of "animals and plants will only appear in museums in the near future", to awaken people's environmental awareness of respecting nature, caring for animals and cherishing the earth, CapitaLand Tianfu and artist Li Ming originally created the "Future ZOO Art and Sculpture Exhibition". Waste materials such as wood panels and spray-painted advertising cloth are repurposed to create imaginative installations such as colorful Madagascar, passionate ostriches, lifelike elephants, glittering giraffes, and galloping wild horses. With the power of art, we will create a warm and attractive aesthetic site, where everyone can explore the symbiosis between humans, animals and nature, and convey the concept of sustainable environmental protection by displaying the artistic charm of biodiversity. On the day of the launch, Chengdu business media and ECO related managers came to check in, and the single-day passenger flow increased by nearly 29% year-on-year in 2023.
During the exhibition, representatives and managers of CapitaLand Tianfu's main merchant brands Sifang Xiaoya, Cotton Times, Xiaobing Aipet, IUIGA, and external resource organizations including Animals Asia, Chengdu Retailers Association, Shantao, GEO, Qiming Small Animal Protection Center, Earth Manual, etc., also actively participated in the event. Publicity and promotion from different perspectives such as life, self-satisfaction, animal protection, environmental protection and biological recycling, and practice sustainable development with practical actions.
On March 23, Boyuan, the public welfare star promoter of the well-known tea brand Tea Baidao, landed in CapitaLand Tianfu. At the event, he shared public welfare stories with fans and friends, called on everyone to pay attention to the climate problem of global warming, and called on everyone to speak out for "Earth Hour" environmental protection. Through the fan effect of celebrity artists, we will actively participate in the cause of green environmental protection and jointly contribute to the sustainable future of the earth. No matter how big or small the environmental protection behavior is, you and I are the spark power to protect the natural environment.
In addition, CapitaLand Tianfu and Chengdu Xiyou Circle launched the "100-person Fluorescent Night Run" with the theme of "Earth Hour" to advocate low-carbon travel, and the project also held a community green environmental protection activity with the Guixi Trade Union and Shantao, exchanging an idle book for a vegetable bag, advocating that the fragrance of books become green, books are no longer idle, green can be sustained, and knowledge can be recycled, and the "Fun Experience" uses discarded hairballs to make creative hairball paintings to transform and reuse old things.
With the Group's annual Eco Green theme event, CapitaLand Tianfu attracts and joins hands with more partners to join the ranks of sustainability, further expand its "green ecosystem", integrate the concept of sustainability into the commercial space through a more warm, people-friendly and appealing landing form, and combine the power of cross-border resources and channels to reach a wider range of people.
In recent years, CapitaLand Tianfu has continued to create representative out-of-the-circle activities, with strong customer flow and sales climbing and breaking new highs. At the end of 23 years, the project cooperated with the newly opened brand Wanyu Internet Cafe to hold the "League of Legends City Finals" and "2023 League of Legends Global Finals" viewing parties, and thousands of spectators witnessed the birth of the champion together, and the passenger flow on the day increased by 34% compared with 2019, setting a new single-day high in 2023. During the 9th anniversary celebration, sales increased by nearly 40% year-on-year through a series of celebrity and welfare activities, and customer flow increased by nearly 30% year-on-year and fully caught up with the pre-epidemic level, and the performance of many brand merchants ranked first in the country.
CapitaLand Tianfu new store OPEN, one-stop GET for family fun
Targeting the main customer group of middle-class small sun families and young customers, CapitaLand Tianfu continues to explore the changes in the needs and preferences of young family customers, and also plans the layout of business formats with three themes in the scene space: "Family Gathering Field", "Parent-Child Growth Camp" and "City Gathering Room". On the one hand, it increases the atmosphere of the living room of the City Place, and the space with social experience attributes can attract more customers to stop and stay, and on the other hand, it further enriches the open atmosphere along the street on the basis of the extension space formed by Nai Xue's tea, Wagas, Domino's, and tea alleys. In addition, Starbucks, Pizza Hut, Heilan Home and other merchants have also made a new appearance in the recent brand upgrade, bringing a new consumption experience to customers.
As the only large-scale commercial complex in the Xinnan business district, CapitaLand Tianfu covers shopping malls, Grade A office buildings, residential buildings and other formats, seamlessly connected to the three subway lines of "South Railway Station" No. 1, No. 7, No. 18, and is located in the center of the city's important transportation hub. The high-quality service makes more people who can look forward to the quality of life meet here, and also contributes to the continuous promotion of the development of the Xinnan business district.