The war in the new energy vehicle market is hot like a large-scale feast. Zhijie S7 is at the forefront, and they have launched an unprecedented action: as long as you buy Zhijie S7, you can use a 5000 yuan Xiaomi SU7 deposit to deduct the price of the car. This method is eye-catching, as if paving a golden road for consumers.
NIO is not lagging behind, and they offer a dedicated subsidy program for consumers who have already placed a deposit on the Xiaomi SU7. This swift response shows the urgency of the market and the sensitivity of the brands, as if every moment is determining the future of the market.
Lei Jun's attitude towards this war was pleasantly surprised. Instead of choosing to make narrow accusations, he boldly recommended other brands such as the Zhijie S7, NIO ET5 and Xpeng P7. This kind of open and fair attitude makes people full of respect for him, and also allows the market to see a new Lei Jun.
The Xiaomi SU7's hot pre-order data is eye-catching, but it also brings concerns about the lead time. In order to solve this problem, Lei Jun made a delivery commitment in advance, showing his respect for consumer needs and a positive attitude towards solving problems.
However, the problem faced by the Xiaomi SU7 is not just delivery delays. The 55% chargeback rate reveals the challenges of the market and the dissatisfaction of consumers. This is a problem that needs to be solved, and it is also a problem that needs the attention of the market.
In this fierce competition in the new energy vehicle market, every brand is looking for its own positioning. From large companies to small companies, everyone is fighting for market share. Consumers want a product and service that really meets their needs.
What do you think of this war in the new energy vehicle market? Welcome to share your views and suggestions in the comment area!