Released two mobile phones in one month, OPPO has increased its investment in low-end mobile phones

Tencent News Deep Web

2024-04-25 11:15Published on the official account of the "Deep Web" column of Tencent News in Beijing

Author|Enron

Edited by Kang Xiao

Produced by丨Deep Web Tencent News Xiaoman Studio

With the release of two low-end mobile phones within a month, OPPO has significantly increased its investment in low-end mobile phones. Following the release of the mid-range mobile phone OPPO A3 Pro series ten days ago, OPPO today launched the low-end mobile phone OPPO K12 mobile phone.

OPPO frequently releases low-end new machines, and there are traces to follow. In the context of Huawei's comeback to change the pattern of the high-end mobile phone market, OPPO, vivo, Honor and other leading mobile phone manufacturers must consolidate the low-end mobile phone market while impacting the high-end. 

In the domestic mobile phone market, 1500-3500 yuan mobile phones account for about 50% of the domestic market share, and the domestic head mobile phone manufacturers have a consensus that the impact of high-end is the goal, and the mid-end is the basic disk. The price range of 2000-3000 yuan is considered to be the main battlefield of mid-range models, and has become a key area for major brands to compete for market share.

In addition to brand potential energy, volume hardware configuration and performance are still the first elements of low-end mobile phone competition.

In terms of core processors, OPPO K12 is equipped with Qualcomm's third-generation Snapdragon 7 mobile processing platform, which uses the flagship TSMC 4nm process, inheriting the core architecture of the second-generation Snapdragon 8, with an overall CPU performance increase of 15%, GPU performance increased by 50%, and AI energy efficiency increased by 60%.

In terms of memory,OPPO K12Built-in up to 12GB+512GB large memory combination,It also supports memory expansion and SD memory card expansion,With OPPO's self-developed black technology memory gene recombination technology and new storage technology,It can achieve 25 applications in the background to stay alive for 72 hours。

In terms of image, OPPO K12 is equipped with a flagship-level main camera Sony IMX882 sensor, which supports OIS optical image stabilization, 50 million pixels, and cooperates with OPPO's flagship-level image algorithm.

In terms of AI experience, OPPO K12 is not only equipped with AI elimination function as standard, but also has a new Xiaobu AI assistant built-in, which can assist users in completing travel itinerary planning, English sparring, mock interviews, etc.

In terms of price, OPPO K12, 8GB + 256GB is priced at 1799 yuan, 12GB + 256GB is priced at 1999 yuan, and 12GB + 512GB is priced at 2499 yuan.

Different from the OPPO A3 Pro volume "waterproof, drop resistant, durable" and other performance, the OPPO K12 mobile phone began to roll up feelings while emphasizing the performance of the screen drop resistance, ultra-long battery life and storage, and DSLR-level portraits, trying to trigger users' memories of OPPO's "charging for 5 minutes, talking for 2 hours".

In 2014, OPPO quickly gained a place in the smartphone market with its classic slogan "5 minutes of charging, 2 hours of talking". After 10 years, OPPO hopes to make the OPPO K12 the best smartphone OPPO to date with "5 minutes of charging, 10 hours of talking".

In this regard, OPPO flash charging scientist Zhang Jialiang said, "OPPO K12 is equipped with a longevity version of 100W super flash charging and a 5500mAh large battery, which can achieve 5 minutes of charging and 10 hours of talking, fully opening the era of 100-watt flash charging and ultra-long battery life." ”

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