Nezha L played a trump card and squeezed out the water of electrification development at one time.
A new energy SUV with a size of nearly 4.8 meters, with a starting price of only 129,900, the debut of Nezha L once again refreshed the lower limit of new energy SUVs. Previously, the model that controlled the goalkeeper of the new energy SUV was the Song Pro DM-i, which has a reasonable price, pure electric range, and excellent sales.
Of course, there are other good models on the market, such as Changan's UNI-Z, which is also very low-priced, but equipped with a battery pack with a capacity of 18.4 kWh, which is the PHEV technology route.
The Nezha L is a REEV model with a size of nearly 4.8 meters and a battery pack with a capacity of 30 kWh.
Translated, it is a new energy vehicle with an engine and an additional 30kWh battery pack, which is not small in size and space. In terms of cost, the value of a 30kWh battery pack is already more than 30,000 yuan.
Equipped with engines (range extenders), motors, electronic controls, large screens and other components, in fact, the price of Nezha L is not high, if it is placed on other new energy products, the price will most likely need 150,000.
For example, the Leap C10, which has just been on the market for a short time, has a starting price of 135,800 yuan, is equipped with a battery pack with a capacity of 28.4kWh, and is about the same size as Nezha L.
The price is lower, the battery pack is larger, and the size is larger, which is the inevitable result of continuous involution, for users, 120,000 can buy new energy SUVs, one is stronger than the other.
Range extender vehicles have their own advantages.
For example, Nezha L, itself can be used in pure electric mode to drive 220km, enough to cope with short-distance travel, the cost is very low, if the battery is insufficient, you can use the engine to generate electricity, drive the vehicle to drive, 100 kilometers of comprehensive fuel consumption theory 4.85L, the actual only need about 5.5L.
And as an SUV with a large size, Nezha L can meet the comfortable travel of 4 people, and the rear double ride will not be bad, which can bring a better daily travel experience.
The 100,000-150,000 user group actually cares more about the price and product power itself.
Nezha L has refreshed the price floor of new energy SUVs, and in the eyes of the joint venture, such a price as Nezha L is incredible, which is an unprofitable price and unacceptable for them.
In the eyes of many fuel vehicle companies, the price of 130,000 yuan is also difficult to amortize from the cost point of view, because the things that fuel vehicles need, Nezha L has a lot, and there are additional 30kWh and 40kWh battery packs, which are higher in cost, but they are sold at a not high price.
This can also be seen from the side that the profits of many traditional new energy companies still have room to compress.
Since the beginning of this year, the price of new energy vehicles has continued to fall, especially for large battery pack vehicles, and the cost of battery raw materials has been reduced from 600,000 yuan per ton to 90,000 yuan per ton today.
The procurement cost of enterprises has been reduced, and with the improvement of large-scale mass production capacity of enterprises, the cost of a single vehicle has decreased.
The most important thing is that this entry-level vehicle does not require too much technical investment, and more consideration is the production cost, and the range extender, battery pack, motor, and electronic control system do not require additional investment in technology research and development.
Therefore, in the future, the price of this civilian-grade electrified product will be reduced.