"By adding a business segment, a mother and baby store can successfully lock in 200-300 highly loyal customers, which can not only ensure that these customers visit the store at least once a week, but also achieve a single consumption of 500-700 yuan. Cheng Fenghua, the founder of Nahu Toys, who is preparing for the "New Horizons" live broadcast column held by Zhongtong Media, shared with Zhongtong reporters.
On April 24, 2024, at 2:30 p.m., Cheng Fenghua, the founder of Nahu Toys, will be a guest on the live broadcast of "New Vision" held by Zhongtong Media, and together with Gao Dongmei, President of Zhongtong Research Institute, with the theme of "Children's Reading, Maternal and Child Retail Can Add a New Business", we will conduct an in-depth interpretation: the current dilemma faced by maternal and infant retail terminals, how to break through and grow through children's reading!
At a time when it is difficult for maternal and infant terminals to acquire, expand and lock customers, offline maternal and infant terminal stores are facing unprecedented challenges: the new generation of parents are more inclined to shop online, and the customer flow of offline stores has been seriously affected.
So there is no way for offline mother and baby stores to beat online channels?
Of course not. You must know that offline stores give consumers a real shopping experience that no online channel can give.
The model of "Happy Reading and Borrowing" was born based on this understanding.
It's not just a book lending space, it's a new way of customer relationship management.
Through low operating costs, it can achieve long-term and stable customer locking for stores, and with the increase of consumers' frequency of entering the store, it can greatly improve the secondary recommendation rate of shopping guides.
So why reading?
On the one hand, since 2014, "Reading for All" has been written into the State Council's government work report for 11 consecutive times. In the past two years, the country's key direction has been to "further promote national reading".
Today, April 23, 2024, the 3rd National Reading Conference was held in Kunming, Yunnan Province, once again sounding the clarion call for the country to further promote the national reading activities.
On the other hand, as a strategic project launched by the state in recent years, national reading emphasizes the critical period of reading from 0 to 12 years old. At this stage, children are in the golden age of rapid development of language ability, and the key point of language is reading.
As the saying goes: "If you read more than 10,000 books, you will write like a god." "Reading has been a habit that Chinese parents have been attaching importance to education for thousands of years.
Every era has its own company. No company can always stand at the top of the times, the key is whether it can seize the opportunities given by the times.
At a time when mother and baby stores are under siege, "Happy Reading and Borrowing Bar" provides a huge opportunity for offline mother and baby stores by virtue of the double BUFF of national projects and consumer focus.
In addition to the explanation of the implementation of the Happy Reading and Borrowing Bar project, in tomorrow's live broadcast, Mr. Cheng Fenghua will also have an in-depth discussion with Gao Dongmei, President of the Institute of Chinese Children's Research Institute: the development status of toys in maternal and infant stores, and how to promote store growth through the combination of online and offline.
At the same time, it will also discuss whether the selection of toys in maternal and infant stores should be more diversified, including new product forms such as parent-child, collectible, animation IP and functional.
Tomorrow, April 24, 2024, at 14:30, we will see you soon.