On April 23, the shoes of the elderly were officially announced, and Phoenix Legend became the new brand spokesperson. The brand proverb of "Professional Shoes for the Elderly, Look for Foot Fitness" has aroused widespread resonance and heated discussions through the new interpretation of the Phoenix legend, making Foot Strength Fitness the focus again.
On the day of the official announcement, the "Phoenix Legend Endorsement Foot Fitness" sparked extensive discussions on major platforms, with a cumulative reading of more than 10 million related topics, coinciding with the official launch of the Phoenix Legend "Auspicious Ruyi" 2024 tour, with hot spots intertwined and the popularity continuing to rise. Based on the popularity of the shoes for the elderly and the legend of Phoenix, this cooperation is a "two-way rush" between the elderly shoe brand and the national idol, and the company takes this opportunity to further expand the brand boundaries and inject new vitality into its own long-term development.
Professional shoes for the elderly "collided" with the national group, and the surprise broke the circle to embrace the younger generation
In the past ten years, with its excellent product quality and accurate market positioning, it has won wide praise among the elderly and firmly sat on the "top spot" in the elderly shoe industry. However, Foot Health did not stop there, but dared to "expand the circle" and touch the hearts of young consumers through elderly shoes. Topics and ridicule such as searching for "Foot Fitness", "Explosion Reform of Foot Strength Fitness Black and White Mother's Shoes", "Follow the Trend DIY Foot Strength Fitness and See the Heart", "Foot Strength Explosion Reform Mary Jane" and other topics and ridicule have gained many interactions. Through differentiated content operations, we extract unique product elements and re-innovate the original style, so as to accurately communicate with people with different attributes. Let young people feel that wearing foot fitness is a fashion and a trend. In terms of the new value system, Foot Health has built a unique discourse system that is more in line with the current era, successfully breaking through the circle of young people and winning the recognition of more young consumers.
The "circle-breaking journey" of Foot Strength Jian coincides with the experience of the Phoenix legend. In the past, their music has always been defined as "rustic", "square dance music" and "agricultural heavy metal", and the impression of the outside world mostly stays in "On the Moon" and "The Most Dazzling National Style". But in recent years, Phoenix Legend has taken the initiative to seek innovation, change, and embrace young people, and the cover of "Under the Sea" has become popular on the whole platform and made netizens cry, and "Mrs. Luxury" has been repeatedly performed with a high degree of singing. Although it is still Linghua with bright and full timbre and Zeng Yi who "doesn't talk much", netizens' "stereotypes" of the Phoenix Legend have undergone earth-shaking changes, and the extreme evaluation of the "national team" and "Fengshen" has come to their faces. People suddenly realized that the Phoenix Legend's insistence on singing for 20 years not only gave the song a long-term vitality, but also poured majestic power into the hearts of young people and healed generation after generation.
The professional strength of the two in their respective fields cannot be doubted, but it is an unexpected surprise and a booster for progress to be recognized by a wider group. Such a compatible trait allows Foot Fitness to meet the Phoenix Legend and have a dialogue with the larger group. This "two-way run" is a perfect interpretation of the best state of the two at the moment.
Cross-border collision penetrates the consumer circle and explores infinite possibilities
In 2024, Foot Fitness will usher in a new stage of development, officially entering the dual-category era of "shoes for the elderly" and "gifts for the elderly". "Elder Gift" is a new way to link the elderly group and the younger generation, and young people choose Foot Fitness, which is not only a recognition of the high-quality products of the elderly's shoes, but also a "Elder Gift" that conveys respect and love.
In recent years, leisure activities such as "listening to the legend of the phoenix" and "photographing flowers and plants", which were regarded by young people as entertainment for the elderly and were different from their own aesthetics in the past, have gradually become the objects of young people's pursuit with the resonance of the passage of time and the pulse of the times. From questioning and understanding parents to becoming parents and surpassing parents, this process is not simply aging, but the deepening of the younger generation's love for life and the exploration of a personalized lifestyle.
From this level, when the Phoenix Legend and the shoes of the elderly stand side by side, consumers suddenly realize that such a crossover is not against harmony, but can become a whole. With its unique style and people-friendly impression, Phoenix Legend is in the hearts of young people, and through the influence of the spokesperson, it guides the public to have an in-depth understanding of the elderly shoe products, so that the "elder gift" strategy can truly take root.
New expressions, new journeys, and a long-term vision behind hand in hand
In fact, in the social APP platform, there is no shortage of early expectations of "don't you think that Zulijian and Phoenix Legend coincide", and there is also a recent ridicule of "looking for Phoenix Legend to endorse Zulijian early". The jokes of netizens make people smile, but the new hand can create another highlight.
In a sense, the Phoenix Legend is an eye-catching label, in the complex Internet wave, under the coercion of the rushing information, it is a combination that can stand the test of the whole people, and it is an idol who speaks by virtue of his works and strength. Foot Fitness Shoes for the Elderly clearly knows what brands need and how to talk to consumers. The official announcement of the Phoenix Legend not only touched the DNA of fans, but also aroused the resonance of the consumer group of Foot Fitness, and even attracted the sharing of "pure passers-by". This is undoubtedly an excellent way to convey the youthful vitality of the brand through the spokesperson, and it is a wise choice to adhere to the long-term development strategy.
As the new brand spokesperson of the shoes for the elderly, the Phoenix Legend has made the foot fitness out of the circle again, and also allowed netizens to take the initiative to seek the professionalism and back story of the foot fitness through the bridge of the spokesperson. With its dazzling strength, high-quality products, and continuously optimized service experience, the corporate mission of making every elderly person enjoy a healthy and happy life is being put into practice.