With the "May Day" holiday approaching, many citizens have begun to plan their travel destinations early. Li Xi, who works for a media company in Gusu District, began planning his route in early March, and after many inquiries and comparisons, he finally chose Wuyuan County, Shangrao City, Jiangxi Province, as his destination. "During this year's 'May Day' holiday, many friends around me chose to travel to Wuyuan, Pingtan, Deqing and other small cities. Li Xi told reporters.
In addition to the perennial explosion of first- and second-tier cities, the reporter's investigation found that "small city tours" are now becoming a new choice for young people. Young people pack their bags and head to small towns full of history, natural scenery and folklore to experience the slow life there.
Through their travels, they not only enjoyed the beautiful scenery of the town, but also made many like-minded friends. In the process, I not only got physical and mental relaxation, but also learned to cherish every ordinary moment in life.
"The charm of a small town tour is that it offers a very different travel experience from the big city. Smaller towns tend to have more tourism resources, including beautiful natural scenery, long history and culture, and unique local characteristics. Li Xi said that some of the friends went to Pingtan in Fujian Province to experience the island style, and some went to Deqing, Zhejiang Province to enjoy bamboo rafting. Everyone tacitly chose those small towns that are not as well-known as big cities, but have a unique charm and a leisurely rhythm as holiday destinations.
There are not a few people who have the same idea as Li Xi. More and more young people are starting to choose "small town tours" as their way of vacation. Hang Rui chose to go to Cixi, he believes that the attractions in first-tier cities are often overcrowded, especially during long holidays, and the congestion and high consumption often dilute the fun of travel.
And places like Cixi, although there are also a certain number of tourists, the overall atmosphere is more tranquil, which can really slow down and immerse ourselves in the harmony of nature and humanity. "These small towns are relatively low in terms of consumption and offer great value for money, allowing us to have a better travel experience on a limited budget. ”
"Not expensive or crowded" small city tours continue to be hot, reflecting the concentration of tourism consumption demand towards cost-effectiveness and leisure and relaxation. The reporter noticed that recently, Tuniu, Tongcheng Travel, Ctrip, Qunar Travel and other platforms have released relevant reports on the "May Day" tourism trend. Among them, the "2024 May Day Tourism Trend Insight Report" released by Ctrip pointed out that with the improvement of infrastructure and the improvement of tourism reception capacity in various places, more and more tourist destinations in lower-tier markets are welcome.
Fourth-tier cities and below, especially county-level (county towns and county-level cities), saw significant growth in the tourism market, with a year-on-year increase of 140% in travel bookings, which also outperformed the national market and was significantly higher than that of first- and second-tier cities. Among them, hotel booking orders in the county market increased by 68% year-on-year, and scenic spot ticket orders increased by 151% year-on-year, which was higher than the national market. Pingtan in Fujian, Yangshuo in Guangxi, Anji in Zhejiang, Wuyuan in Jiangxi, Chun'an in Zhejiang, Zhengding in Hebei, Jinghong in Yunnan, Deqing in Zhejiang, Shangri-La in Yunnan and Dunhuang in Gansu are all popular county tourist destinations.
(Su Bao financial media reporter Liu Da, Li Xunpeng, Chen Zhaoshuai, text/photo)
Editor: Jin Ran