Just now, according to the news brought by the Spanish media Daily Sport, a new sponsorship contract between Barcelona and the team's main sponsor Nike is about to be reached. The two sides were close to breaking down negotiations at one point, but in the end Nike made a compromise. After significantly increasing the sponsorship fee for each season, the two parties are about to officially announce the renewal of the contract.
It is reported that Barcelona decided to unilaterally terminate the contract with the main sponsor Nike because of the treatment problem. At the same time, they were linked to another sports brand, Puma. The latter offered Barcelona a contract with a sponsorship amount exceeding that of Real Madrid, and the amount alone really impressed the red and blue team. And Barcelona even studied creating their own jersey brand, but unfortunately due to a series of problems such as the supply chain, the red and blue had to dispel such an idea. However, just as Barcelona was about to sign a new contract with Puma, Nike still chose to increase the offer. They wanted to use more sponsorship money to keep the red and blue team, and in the end, the two sides agreed.
To some extent, it's normal for Barcelona to have an opinion. Previously, the sponsorship contract signed by the two parties was about 100 million euros per year. On the surface, even compared to Real Madrid's 130 million euro contract, it is not much less, but the problem is that there are too many floating clauses in the sponsorship contract. Barcelona can't guarantee a consistent title every season, or play in the Champions League above the quarterfinals. The sponsorship fee received by the team will be drastically reduced. In the past two seasons, Barcelona has only received about 60 million euros per year from Nike due to its poor results.
The contract is nominally 100 million euros, but it is only 60 million euros, which is probably unbearable for any club. Barcelona were no exception, and they tried to negotiate with Nike to either increase the sponsorship amount or remove the bonus clause, but they were all refused. This is the reason why some time ago they were ready to unilaterally terminate the contract and change sponsors. Now, after the two sides are back at the negotiating table, Nike has shown their sincerity. According to Daily Sport, Barcelona will be offered a new contract of 120 million euros per year, which will be signed for 10 years.
In addition, Nike is also ready to offer Barcelona a 100 million euro contract renewal bonus, as long as Barcelona sign the contract, then the red and blue will get the money immediately. For Barcelona today, this is undoubtedly a huge temptation. Aside from the huge sponsorship fee of the contract, it is really impossible to refuse to receive 100 million euros in income immediately after signing. This could go a long way towards easing Barça's current financial situation. For the club, renewing the contract with Nike is undoubtedly the right choice.
At the same time, for Nike, the competition between several sports giants in the football sector is very fierce. In addition to their old rival Adidas is competing with them for the market, several other brands are also eyeing the market. On this basis, there are actually not many top clubs in Nike's hands. Now they are the real cash cow in football, which is Barcelona. The Red and Blue are able to ensure that the sales of jerseys and merchandise are among the top two in football every season. This is their biggest reliance in football. If this stage is poached by other brands, I am afraid that the gains outweigh the losses. Therefore, Nike chose to concede, and after raising the amount, they stabilized the century-old giant.
After the signing of this contract, Barcelona will also become the second club in football to sponsor Real Madrid. The difference between the two sides is only 10 million euros, which is basically in line with the expectations of the Barcelona hierarchy. The management led by Laporta believes that Barcelona's current value is around 120 million euros to 130 million euros, at least to match Real Madrid. So far, they've done it. So in your opinion, will Barça's finances ease after the new contract is obtained?