In mid-spring April, tea is fragrant and bookish.
April 23 is the "World Book Day", and the "Wangjiangnan" tea culture tour reading month activity was held in the library of Donghu Campus of Zhejiang A&F University. Hangzhou Longguan Industrial Co., Ltd. and the College of Tea Science and Tea Culture of Zhejiang A&F University jointly created the "Wangjiangnan" cultural and creative product - "Longguan Longjing ×Wangjiangnan" co-branded gift box was officially launched on the spot.
The event was jointly initiated by the College of Tea Science and Tea Culture of Zhejiang A&F University, the Tea Culture Dissemination Base for the International Promotion of Chinese Language, the Propaganda Department of the Lin'an District Committee of the Communist Party of China, Zhejiang Literature and Art Publishing House, Jiangnan Magazine, Hangzhou Longguan Industrial Co., Ltd. and Hangzhou Caomuren Cultural and Creative Co., Ltd., aiming to deeply explore and spread the unique charm of Jiangnan tea culture.
At the opening ceremony, an immersive and multi-sensory experience of "full of the fragrance of tea, tasting the richness of tea, and reading the rhyme of tea people's books" was presented to everyone, jointly promoting the development of new quality productivity of tea culture, and innovating the promotion model of tea culture and its derivative products.
What is eye-catching at the event is that Wang Xufeng, the winner of the Mao Dun Literature Award, has a two-way linkage with the Longjing Tea Longguan, a benchmark enterprise of Longjing Tea, to jointly launch the Longguan Longjing & Wangjiangnan cultural and creative products of "Reading Good Books and Tasting New Tea".
Jiang Aiqin, general manager of Hangzhou Longguan Industrial Co., Ltd., mentioned that the joint model of Longguan Longjing and Wangjiangnan not only allows more readers to understand the Jiangnan tea culture in the book, but also understands the beauty of Longjing tea depicted in the book "Wangjiangnan" through a cup of Longguan Longjing tea, and the two complement each other and achieve each other. She hopes that more consumers can enjoy the beautiful life brought to us by books and tea through co-branded models.
At the event, the new tea drink product co-branded by Hangzhou Caomuren Cultural and Creative Co., Ltd. and Professor Wang Xufeng was also launched, and the guests were invited to try "Wangjiangnan", which was widely praised by the guests.
(Song Jia)