Chongqing Yuepeng Umbrella Industry Co., Ltd. is an environmentally friendly plastic umbrella manufacturer with a closed-loop production of the whole industry chain in Youyang, with an annual output of nearly 30 million umbrellas and an annual output value of 200 million yuan.
Since its establishment in 2020, the company has not only made remarkable achievements in the field of umbrella manufacturing with its forward-looking strategic layout and innovative spirit, but also demonstrated a deep sense of social responsibility in promoting local economic development and mass employment.
01
Do business all over the world
Injection molding, connecting rods, staples, pressing inner strips, installing control pipes, bundling, installing umbrella heads, quality inspection...... Walking into the Yuepeng umbrella industry online goods processing base in Banxi Town, what catches your eye is a row of sewing machines placed in an orderly manner, accompanied by the sound of machine trampling one after another, more than 60 umbrella workers are skillfully busy in their respective posts. Not far away, Tian Maozhong, the person in charge of the company, is inspecting the products and understanding the production progress of foreign trade orders.
"We strictly control every link from raw material procurement, product design, manufacturing to sales and transportation to ensure product quality and supply stability. Tian Maozhong introduced that since its establishment in 2020, the company has focused on the production of environmentally friendly plastic umbrellas, and has now become a leader in the national umbrella enterprises, with a daily output of 80,000 umbrellas and an annual output value of 200 million yuan from the initial 50 million yuan.
In the early 90s of the 20th century, Tian Maozhong went south to work in Fujian umbrella enterprises, and since then he has formed an indissoluble bond with umbrellas. Subsequently, he grew all the way from an ordinary employee to a technical backbone, and finally set up his own business. In 2020, it was difficult and expensive to employ workers in coastal cities, and our county actively attracted foreign investment with preferential policies, so Tian Maozhong returned to his hometown and founded Yuepeng Umbrella Industry Co., Ltd.
"The closed-loop production model not only enhances the competitiveness of the company, but also provides customers with more reliable products and services. Tian Maozhong proudly said that the company signed more than 4,000 yuan of umbrella orders with enterprises in South Korea, Algeria and other countries through Alibaba international platform last year, and has completed about 35% of the order volume.
The plant expanded from 2,000 square meters to 17,000 square meters, and the annual output value increased from 50 million yuan to 200 million yuan. Tian Maozhong said that he will continue to extend and lengthen the umbrella industry chain, improve the scale and level of the development of the umbrella industry chain, and create a characteristic industrial cluster of the umbrella industry.
02
Factories were built into farmers' homes
With the continuous expansion of the company's scale and the continuous growth of its business volume, Yuepeng Umbrella Industry, a labor-intensive enterprise, faced the challenge of insufficient manpower. In 2021, Yuepeng Umbrella Industry took the opportunity of our county's "100 industries into 100 villages" activity to explore a unique development path.
"We have innovatively adopted the production model of 'main position in the park + township production point + household processing post', and built 39 factories such as umbrella bones, umbrella surfaces, finished products and processing in more than 20 townships and towns in the county such as Muye, Longtan, Heishui and Mawang, and at the same time distributed machines and production materials to scattered farmers, and the workshops were run to farmers' homes. Tian Maozhong introduced that this model not only effectively solves the problem of labor shortage in enterprises, but also reduces production costs, and plays an important role in promoting farmers' income and promoting the revitalization of rural industries.
In the umbrella-making workshop of Group 4 of Jiangfeng Village, Longtan Town, cutting, cutting, pulling, and combining...... The easy-to-learn production process and the flexible model of piece-based remuneration have attracted more than 60 local villagers to work.
"We attach great importance to the training and development of employees, and continuously improve the professional skills and comprehensive quality of employees by holding regular skills training courses and carrying out skills competitions and other activities. At the same time, we also actively pay attention to market dynamics and consumer needs, and constantly innovate product design and production processes to meet the diverse needs of the market. Tian Qiao, the workshop leader of Jiangfeng Village Group 4, said that the innovative development model of Yuepeng umbrella industry has not only injected new vitality into the development of the enterprise itself, but also opened up a new path for the revitalization of rural industries.
In the future, Yuepeng Umbrella Industry will continue to uphold the spirit of innovation, continue to explore more new models suitable for the development of rural industries, and contribute more to rural revitalization. Tian Maozhong said firmly.
03
Put the responsibility on the shoulders of the enterprise
In recent years, with its excellent business model and strong sense of social responsibility, Yuepeng Umbrella Industry has not only provided many people with the first job in their lives, but also become a new starting point for them to realize their self-worth and pursue a better life, successfully driving more than 2,000 people to achieve employment, injecting new vitality into rural revitalization.
"This is my first job, I can work at home and take care of my children, I can get a salary of 3,000 yuan a month, I am very grateful to Yuepeng Umbrella Industry for providing me with such an opportunity. Na Weng, a villager in Shanshuwan Village, Banxi Town, said with a smile.
In addition to housewives, more and more farmers have realized the identity transformation from farmers to workers by working in the Yuepeng umbrella business. Here, they learn skills, gain experience, and gradually become qualified industrial workers. With the increase of income and the improvement of living standards, we have enjoyed the dividends brought by industrial development, and we are full of confidence and expectations for the future.
Ms. Hou, a villager from Jiangfeng Village, Longtan Town, said: "In the past, I had been working as a farmer at home, with a meager income and a lot of pressure on my life. Now, I work in Yuepeng umbrella industry and can earn a lot of money every month, which makes me very happy. This job not only gave me more financial resources, but also allowed me to regain my confidence and dignity. ”
Yuepeng Umbrella Industry's efforts in helping rural revitalization have been widely recognized by all sectors of society, but Tian Maozhong said modestly: "The development of enterprises is inseparable from the support of all sectors of society, and we have the responsibility and obligation to give back to the society and provide more employment opportunities for the masses." ”
"Hold up an umbrella and create a city. We plan to acquire industrial land in the second half of this year in the form of 'bidding, auction and listing', when there will be a modern and complete industrial chain of innovative factories rising from the ground, I believe that Youyang umbrella will usher in a better tomorrow." Tian Maozhong is full of expectations for the future of Yuepeng umbrella industry.
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Reporter: Yu Lin ▏Editor: Zhao Shuting Duty: Ren Guirong ▏Editor-in-Chief: Chen Jie Produced by Youyang Autonomous County Rong Media Center