The most beautiful April day in the world is the most bookish and far-reaching. This year, 23 April marks the 29th World Book Day, which coincides with Public Library Service Awareness Week. In Jiading, as long as the heart is reading, you can find the palace of knowledge whenever and wherever you are; People share the beauty of open books and the joy of reading, the land of Qicheng is full of books, and reading has become a trend for the whole people.
A new type of reading space to create a "15-minute reading circle"
The fragrance of books spreads out in a rich and diverse reading space——
A few days ago, the first batch of 20 new spaces of the 2024 Shanghai Municipal Practical Project "Building 100 New Reading Spaces in Child-Friendly Cities" was released. Among them, the Jinhe Branch of Jiangqiao Town Library and the East Community Branch of Nanxiang Town Library are on the list and have become children's reading paradises.
Walking into the East Community Branch of Nanxiang Town Library, a children's library full of childlike fun and warmth comes into view. In the parent-child interactive reading area, 5-year-old reader Chen Tingzi is immersed in the picture book "The Little White Rabbit Who Loves Green Vegetables", her eyes flashed with curiosity about the story, and her immature voice revealed her love for the library, "It's very beautiful here, the space is also very large, and there are small sofas and small stools, and my mother often takes me to read books." ”
Citizen Ding Zhifeng and daughter Wen Xinyi are also big fans of the library. "My child is now in the fourth grade of primary school, and every time she finishes reading a book, she writes a reading note, which is very helpful for improving her writing skills. Ding Zhifeng said.
According to Fei Jia, librarian of the East Community Branch of Nanxiang Town Library, the children's library covers an area of 220 square meters and has a collection of nearly 11,000 books. In addition to setting up special areas, the library has also carried out a series of colorful children's reading promotion activities. Among them, activities such as "walking into the library" and "big hands holding small hands" were deeply loved by students and attracted the active participation of many surrounding schools.
To build a scholarly society, "where to read" is a key part. Since 2021, Jiading has deeply excavated the connotation of regional culture, revitalized public space resources, and explored the creation of a personalized, small and refined new reading extension service space - "My Jiayue Space". In February this year, the trademark "My Jiayue Space" was successfully approved and registered by the State Intellectual Property Office, adding another "cultural IP" to the "My Jia" series.
The "My Jiayue Space", located in the Party and Mass Service Center of Tongji Town, Anting Town, is one of the representatives. Walking here, the fragrance of books and coffee is intertwined into a different cultural picture. Readers enjoy the aroma of coffee and enjoy reading at the same time. Pu Chunmei, a resident who lives nearby, often comes here after her retirement, "Many of the books here are hard to find in bookstores, such as a set of Cihai donated by the Shanghai Zhuyun Art Museum, which is a collector's edition published by the Shanghai Lexicographical Publishing House, which is very valuable." ”
In the first quarter of this year, Jiading added 9 new "My Reading Spaces" to further expand reading services to banks, rural areas and other regions. At present, 39 "My Reading Spaces" have been built in the district, delivering free reading services to corporate white-collar workers, community residents, citizens and tourists, so that the whole people can achieve "zero distance" in reading.
For example, the first "My Reading Space" (Malu China Merchants Bank), which was built in the bank, has built a reading exchange platform for bank users and staff in the financial circle, while the "My Reading Space" (Jiading Industrial Zone, Dengta Village, Berry Paradise), which focuses on the empowerment of rural revitalization by reading resources, integrates the surrounding agricultural resources to create a new cultural landmark featuring strawberries.
In addition, Jiading has also achieved remarkable results in the evaluation of public libraries. In January, Jiading District Library was successfully re-elected as a national first-class library. In February, the Shanghai Municipal Administration of Culture and Tourism announced the results of the seventh evaluation and grading of street (township) libraries, and six street and town libraries of Jiading District Library, including Anting Town Branch, Nanxiang Town Branch, Jiangqiao Town Branch, Juyuan New District Library, Malu Town Branch, and Zhenxin Street Branch, were rated as "Demonstration Libraries". From district libraries, town libraries, "My Jia Library" to "My Jia Reading Space", from communities, parks to hotels and business districts, public reading spaces with multi-format integration continue to emerge in Jiading, and the effect of "15-minute reading circle" is becoming increasingly prominent, becoming a good place for Shanghai citizens to go at their doorsteps.
In 2024, Jiading will build 16 new child-friendly city reading spaces, and open at least 10 "My Reading Spaces". In the future, these new reading spaces will pay more attention to children's reading needs and experiences, and provide citizens with more friendly, diversified and high-quality reading services, so that the fragrance of books can infiltrate every corner of the city.
Diversified reading experience to form a national reading matrix
The fragrance of books, immersed in an immersive and diverse reading experience——
At present, the content and medium of reading, as well as the environment and method of reading, are becoming more and more abundant. Every Friday or Saturday, many book lovers will come to the Jiading District Library from all over the world to have a book appointment.
The melodious and tactful "Jasmine", the soft and moving "Little River Flowing Water", and the brisk and agile "Song of the Horses" ...... A few days ago, the music tour of "Yanhuang Customs-Twenty-four Orchestral Pieces on the Theme of Folk Songs" was held in the Jiading District Library, and the public enjoyed the beauty of China in the melodious melody. Mr. Yu was fascinated by the music, and hummed along with the music, and sighed sincerely: "Folk songs are an art form that combines traditional Chinese culture and local customs, and I feel very good!"
Xu Lin, a staff member of Jiading District Library, introduced that this music tour is one of the series of activities of the district library's aesthetic education culture brand "Pinnacle Afternoon Tea". The event focuses on classical music, pop music and other art tours, and is held every Friday and Saturday afternoon to provide readers with a more diversified reading experience.
In the context of in-depth promotion of national reading, Jiading has created a series of experiential reading activities with regional characteristics. For example, with the winding peach blossom flowing water in Loutang Ancient Town as the reading situation, the "Taoxi Reader" activity was organized to tell the long cultural context of Jiading, and the "Listening, Ploughing and Reading" reading festival series activities were carried out with the rural agricultural interests in the fields as the classroom.
While improving the reading experience of the whole people, Jiading also pays special attention to the reading needs of specific groups. For minors, Jiading uses immovable cultural relics such as Xixi Thatched Cottage and Gu Weijun's former residence as check-in routes to organize "Walking Reading - Youth Reading Action" to convey and protect the nostalgic memories of Jiading. At the same time, it actively pays attention to the reading needs of special groups, organizes the "Reading Lights the Heart Lamp" music healing culture to help the disabled, and conveys warmth with a musical journey that heals the soul.
In terms of digital services, Jiading has also accelerated the pace of transformation, organically combining online cultural services with offline reading promotion activities, and relying on the "Cultural Tourism Jiading Cloud" and "Jiading Digital Reading" platforms to build an all-media reading system covering digital reading, digital lectures, digital exhibitions, and audio e-books. The system meets the needs of multi-terminal and multi-carrier digital reading, so that citizens can enjoy the fun of reading anytime and anywhere.
According to statistics, in the first quarter of this year, more than 240 reading activities with various forms and rich content were carried out in the district, effectively condensing the reading atmosphere of "down-to-earth", "gathering popularity" and "strong popularity".
The nationwide reading boom has promoted the fragrance of books to infiltrate the city
The fragrance of books permeates the wonderful cultural feast -
Every year, World Book Day is not only the beginning of a cultural feast, but also the ignition of a national reading craze. This year, Jiading continues to use a series of wonderful brand activities to infiltrate every corner of the city with the fragrance of books.
For example, focusing on the three themes of "Reading Jiading History and Humanistic Stories", "Reading Jiading Architecture and Traditional Culture" and "Reading Jiading Character and City Spirit", Jiading launched the "Walking in the South of the Yangtze River and Reading Jiading" reading project, gathering hundreds of "reading promoters" from famous artists, industry elites, my Jiading reading club, rural readers and community readers, and will attract more than 10,000 people to participate in thousands of high-quality reading activities, further amplifying the spillover effect of the national reading brand.
At the same time, Jiading has in-depth cooperation with Shanghai People's Radio Station to launch a cross-border reading project of Jiading Writers' Group Books. The project is based on works such as "West Gate, West Gate", "Huilongtan" and "Homesickness on the Cloth", and deeply excavates and shows the humanistic features and customs of Jiading. Through activities such as the creation of Shanghainese audio books, the meeting of book friends and book reviews by big coffee friends, a new reading scene of online and offline and cross-border integration has been created, demonstrating the soft power of Jiading culture.
Not only that, the deep integration of culture and tourism has always been the direction of Jiading's characteristic brand activities. Previously, the offline walking and reading activity of "Walking in the Rhyme of Jiangnan Ancient Town - Tracing the Intangible Cultural Heritage of Jiatai" jointly sponsored by Jiading District Library and Taicang Library was a vivid practice. During the event, readers from the two places visited each other's intangible cultural heritage, visited the famous scenic spots of Nanxiang Ancient Town in Jiading and Shaxi Ancient Town in Taicang, experienced intangible cultural heritage items such as Nanxiang Xiaolong steamed bun making, bamboo weaving, and Huangjing mahogany carving, and deeply felt the collision and integration of Jiangnan culture during the walk.
While promoting the brand effect of "Walking in Jiangnan", Jiading also pays attention to enhancing the brand of "street and town characteristics". By improving the service level of the construction of the main branch of the public library, we will guide the branch library of the town to strengthen the brand reading promotion activities such as the "Chaxi Cultural Forum" and the "Spring Reading Meeting", so as to form the service characteristics of one town and one product.
At present, Jiading District Library has held a series of activities such as "Jiading Reading Month" for 15 consecutive years, and the well-built reading promotion brand activities such as "Walking in Jiangnan", "Gartto Lectures", "Pinnacle Afternoon Tea", "Weekend Story Meeting" and "Grotto Exhibition" have been well received by the public. According to statistics, Jiading District Library carries out an average of 734 online and offline activities every year, serving more than 300,000 people of all kinds.
Reading is not just a reading day, but permeates daily life. At present, Jiading's "book fragrance" is strong, witnessing the most beautiful reading moments for readers of different occupations, different ages, and different genders......
Source: Shanghai Jiading