Bailian's "Touch-Care" makes care within reach, and 150 activities such as brand shows, art exhibitions, and cultural tourism festivals ignite the 55 Shopping Festival

Morning News reporter Qian Xin

Every rainy day, Lianhua stores will prepare an umbrella for customers and launch the community service of "Good Life in the Community, Lianhua Help"; First Medical Store has been providing health services for Shanghai citizens for more than 70 years; Ma Guining, a national model worker, has created the art of "five helps, five cans" in Ma Pai, and Lan Jinkang, a great craftsman, has superb and outstanding optometry and glasses...... Today, Bailian Group officially launched the special service brand "Touch-Care" to meet the living needs >of the public with six key service measures, and Bailian Group also kicked off the prelude to this year's "55 Shopping Festival - Bailian Beautiful Life Season" with a characteristic service matrix

Ma Xiaobin, member of the Party Committee and Deputy Director of the Municipal State-owned Assets Supervision and Administration Commission, Liang Dong, Deputy Mayor of Huangpu District, Wang Leiqing, Member of the Party Committee and Vice President of Shanghai Radio and Television Station, Ye Yongming, Secretary of the Party Committee and Chairman of Bailian Group, Pu Shaohua, Deputy Secretary of the Party Committee and President of Bailian Group, and Sun Wei, Member of the Party Committee and Vice President of Bailian Group, jointly opened the event.

(The "Five-Year Shopping Festival, Bailian Beautiful Life Season" was officially launched)

During this year's "Five-Year Shopping Festival", Bailian Group will focus on the four directions of "business, tourism, culture and sports exhibition linkage, quarter-hour life circle, new product launch, and special services", and launch more than 150 themed consumption promotion activities in five major sectors: "Five-Year Brand Week, One River and One River Tour, Burning Sports Show, Community Energy Field, and Overseas Friendly Shopping".

An intimate service to meet the needs of the public

"Touch-Care" embodies Bailian people's deep understanding and personal experience of service, when the moment it reaches consumers, the service will be closely associated with Bailian and consumers, Ye Yongming, Secretary of the Party Committee and Chairman of Bailian Group, elaborated on Bailian's service brand "Touch-Care", the benefits brought to consumers >

(Ye Yongming, Secretary of the Party Committee and Chairman of Bailian Group, released Bailian's characteristic service brand "Touch-Care")

LOHAS silver-haired people, new health experts, independent new women, family parent-child pie, active new middle class, and trendy generation Z are undoubtedly the six most important groups of people in the city of Shanghai, around these six groups, "Touch-Care" characteristic service launched "a special service matrix, a quarter of an hour community service network, a time-honored model worker expert service team, a silver-haired group service care plan, a service hotline, and a Bailian special service support program" The six key service initiatives bring more and better service experience > to consumers

"Touch-Care" will build a quarter-hour community service network for Shanghai citizens: with a quarter-hour convenient life circle as the core, integrate internal business outlets, connect external merchant resources, and create a "Bailian through train", providing one-stop services for consumers in communities, parks and campuses, and nearly 2,600 activities are expected to be carried out throughout the year. Among them, Lianhua launched the community service theme of "Good Life in the Community, Lianhua Wholeheartedly Help", Bailian Co., Ltd. created the "Nonghao! Neighbor" IP to carry out charity bazaars on a regular basis, First Pharmaceutical launched 800 community activities throughout the year, Sanlian Company's "Craftsman Ingenuity" watches and glasses special services, Haomeijia "Hundred Gatherings" home decoration convenience services, Shanghai securities financial services, modern logistics park characteristic markets >and so on

In "Touch-Care", Bailian's model worker service team will serve consumers with "Bailian ingenuity": Bailian has 7 national model workers, 37 municipal model workers and a number of model worker studios, and these model workers will play a leading and exemplary role, regularly organize and carry out various model worker public welfare services, and drive the improvement of the overall service level >

"Touch-Care" has launched a service care plan for the silver-haired population: Bailian is cooperating with some streets with a high degree of aging in the city to carry out pilot projects to create a model community for the elderly that meets the needs of the silver-haired population, so as to improve the quality of life for the elderly.

"Touch-Care" will promote a service hotline, optimize and expand related service functions, integrate special services such as drug purchase and medication, renovation for the elderly, special poverty assistance, Shanghainese customer service, etc., so as to reach consumers with service intentions and promote these services to community >

With service as the anchor, we will start a new exploration of a better life. Ye Yongming said that while focusing on building the "first brand" of commercial services, the "second stage" of art and culture, and the "third space" of consumer experience, he will further start to polish the golden signboard of Bailian's characteristic services, continue to enhance its core competitiveness and core functions, and inject new impetus into Shanghai's efforts to build a leading domestic and world-class benchmark city for service consumption.

150 themed events to get high

Focusing on the four directions of "business, tourism, culture and sports exhibition linkage", "quarter-hour life circle", "new product launch" and "special service", Bailian launched five major sections, including the Fifth Five-Year Brand Week, One River and One River Tour, Burning Sports Show, Community Energy Field, and Overseas Friendly Shopping, and 150 multi-theme consumption promotion activities. Focusing on potential consumption customers, we actively link culture and art, tourism, sports and leisure and other fields to gather popularity for business districts, attract traffic for enterprises, increase sales for brands, and continue to stimulate the vitality of the consumer market.

New products and new stores are being launched at the same time, Lada color-changing lipstick and the first medical pet pharmacy are coming

During this Five-Year Shopping Festival, Bailian has many "new" dynamics, with new products and new stores at the same time: Bailian Co., Ltd. launched the first Caixiang Love Courtesy Festival, and Shanghai launched Prada color-changing lipstick; the bálancing launched the national first and exclusive sales of BLR, Denzil Patrick and other brands in the 2024 spring and summer ready-to-wear; Wu Liangcai x DONNIEYE co-branded glasses will be launched in June; a new generation of Abbott Quanansu, The official Chinese version of the assembled model of "Snoopy and Friends" under "Peanut Comics" will also be pre-sold in limited quantities from April 22 to May 6 at Bailian Yike, marking the first launch of the series in the domestic convenience store format .....> the first launch

(Yike Chinese mainland limited release "Snoopy and Friends" dog house model)

In addition, Bailian's self-developed products are also "new". In May, Bailian Yike will jointly launch a variety of bakery products such as fresh milk toast, fresh milk cake rolls, milk soft cakes and other bakery products with Guangming's brand Cowshed, adding refrigerated fresh milk to the cake body to make it more "fresh" and full of aroma. There are also newly upgraded Yi Roasted Coffee Beans, 100% Arabica, and an exclusive golden blending ratio to create a rich dark and sweet molasses berry flavor, tailor-made convenience store specialty coffee that is more suitable for workers.

In terms of the first store, the first store of "animate bookstore + coffee" in Bailian ZX Creative Fun Field will be unveiled soon, and the first store of Bagel Tree New York Bagel Museum Nanjing Road business district will open in the first department store commercial center in the near future. The silver livable smart experience store of Haomeijia Xietu Store will also be newly opened, and the new products of Gujia Home Furnishing will be launched for the first time, bringing a new experience of smart home decoration life.

There are also new trends for long-established brands. First Medicine's South Shaanxi Road store is about to reopen, creating the first pet-friendly pharmacy of First Medicine, so that "hairy children" can also enjoy professional health services. The second Maochang 1923 Jingjie store will be opened on Nanjing West Road, leading the new trend of Shanghai-style modern glasses consumption >

(First Pharmaceutical South Shaanxi Road store will be reopened soon (effect show))

The stage play "Flowers" and the Asian premiere of Baroque pearls are here, and the second stage is frequently presented

Yesterday in the first department store commercial center, the actors of the stage play "Flowers" also staged a "good show", the immersive performance not only shortened the distance between Bailian landmark commercial body and consumers, but also made this popular IP "bloom" in the Nanjing Road business district, leading the audience into an emotional resonance of the time journey >

(Sharing session of stage play "Flowers")

Bailian Co., Ltd. joined hands with "Image Shanghai Art Fair" to connect the exhibition and shopping malls to create a special art project "Bailian Image". The Shanghai Exhibition Center exhibited the theme exhibition of "Shanghai AB Side: The Double-Line Narrative of the City", showing the AB side of Bailian in different periods with photographic pictures. In the Commercial Center of the First Department Store, the image box co-created by architect Wang Qing and artist Tang Chao will open the door of "connection" in Liuhe Road in the form of the lens of an old camera, and build an "open source" path > art to life

(Bailian x Image Shanghai Art Fair Special Art Project "Bailian Image")

Bailian Asset Holding joined hands with pioneer authors in the field of art to hold the first exhibition and build a "second stage" of art and culture. Bonemen & Co., Ltd. held the first exhibition of Baroque Pearls in China by the famous German contemporary artist Willy Heber and the women-themed exhibition "Light Beyond the Traces". 100 Space Hong Kong Road presents Zhu Na's solo exhibition "The Year of Imagination", which debuts the Big Red Riding Hood series of picture books, and Nigerian artist Babajid Olatonggi's first exhibition in China, "Return: Drawing Different Biographies of Artists".

(Willy Heber's "Baroque Pearl" China First Exhibition)

Starting from May, Bailian Co., Ltd. will launch the "Hello, Variety and Sustainable Renewal Exhibition" in stores such as Bailian Western Suburbs, Huaihai 755, Bailian Quyang Shopping Center, etc., and join hands with well-known designer Cao Xue and a number of head artists to bring new value to old things through artistic transformation, integrate commercial culture and green consumption, and advocate the concept of sustainability.

Sports empower consumption, and the Urban Orienteering Outdoor Challenge and the Glory of Kings Competition are coming

Focusing on the theme of this year's 55 Shopping Festival "Shang Hi Sports", Bailian relies on major events such as the Olympic Qualification Series, the F1 China Grand Prix, and the Shanghai Civic Games to integrate sports into business and promote the integrated development of the cultural and sports industry and new consumption.

On May 12, the 2024 China Coordinate Shanghai Urban Orienteering Outdoor Challenge will be launched. As the official partner of the event, Lianhua will set up a special booth in the orienteering carnival area (Shanghai Stadium) to provide healthy and organic products for the public to buy. The five stores of Bailian Co., Ltd.'s First Department Store Commercial Center, First Yaohan, Expo Source, Bailian ZX Chuangquchang and Bailian Xuhui Commercial Plaza will be used as the coordinates of the orienteering competition to release the consumption potential > Bailian Sports

(The 9th Glory of Kings National Contest Qualifier - Bailian Western Suburbs Shopping Center Station)

Bailian Co., Ltd. will also jointly hold the 9th National Competition with Honor of Kings, in the form of "offline main competition + online warm-up", to enhance the overall influence of the event, attract more young people to participate in the competition, enter the shopping mall, and feel the unique charm of offline business.

Shanghai gifts, new Silk Road cloud products are coming, overseas friendly shopping "Aigou Shanghai"

Bailian's "Overseas Friendly Shopping", focusing on the core IP of "Aigou Shanghai", highlights the urban highlights of "good to come, easy to shop, and good to buy", links stores at all levels in the central city and five new towns, and launches convenient measures for overseas people's consumption. Through the "Shanghai Gift" and "Shanghai Brand", we actively show the > of Shanghai's business culture to international consumers

In late May, the "Digital and Quality New Silk Road Cloud Products Ecological Market" was launched on Liuhe Road, Nanjing East Road, covering 5 continents, 21 countries, and more than 300 imported goods, and the first "Digital and Quality New Silk Road" zero-carbon live broadcast room to attract more "tourists to customers" and promote "traffic to sales".