On the evening of April 24, the 14th Beijing International Film Festival Short Video Unit Honor Ceremony was held in Beijing. The high-quality video "The Road Ahead" produced by the direct news team won the third-class excellent work in the news category!
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The theme of the short video unit of the 14th Beijing International Film Festival is "Life and Life in Short Videos", and a total of 5,185 works from more than 30 countries and regions such as China, the United States, France, Australia, Turkey, Iran, Thailand, and Indonesia have been received. Since 2022, the short video unit of the Beijing International Film Festival has been held for three times, encouraging creators to tell Chinese stories well with excellent short video works with warmth, depth, breadth and brightness, depicting a brilliant civilization and showing the style of the times.
In the selection of the short video unit of this year's Beijing International Film Festival, 328 works were submitted to the news category. Why does "The Road Ahead" stand out?
Reveal big themes with small cuts
On the evening of March 15, 2023, Xi Jinping, General Secretary of the CPC Central Committee and President of the People's Republic of China, attended the High-level Dialogue between the Communist Party of China and World Political Parties in Beijing, and delivered a keynote speech entitled "Hand in Hand on the Road to Modernization", putting forward the Global Civilization Initiative for the first time.
At the meeting, the theme video "The Road Ahead", produced by the International Liaison Department of the Central Committee of the Communist Party of China and produced by Shenzhen Radio, Film and Television Group, was officially presented. "The Road Ahead" uses three stories: the Tunnel through the Mountains, the China-Laos Railway, and the Aerospace Road to tell the dignitaries of various countries what is the path of Chinese modernization.
Professor Zeng Xiangmin, one of the judges of the short video unit of this year's Beijing International Film Festival and Secretary of the Party Committee of the School of Television of Communication University of China, said that the planning creativity of "The Road Ahead" is very good, using the concrete and visible carrier of "Road" to express major national strategies and tell a good story of China in a small way.
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Present a visual feast with a cinematic texture
In addition to the full sense of story, "The Road Ahead" also applies 4K image technology throughout the film. A large number of precious historical images, such as the construction of the Lanzhou-Chongqing Railway, are restored in 4K high-definition, and various technical forms such as video data, C4D, and Unreal Engine are comprehensively used to concretize the great concept of "Chinese-style modernization" into a visual feast.
Chapter 1: Tunnels
Chapter 2: Railways
Chapter 3: Heaven's Path
Reach a global audience with multi-channel communication
In addition to being broadcast at the venue, "The Road Ahead" was also simultaneously launched on the whole network at home and abroad. The International Liaison Department of the CPC Central Committee, the State Council Information Office and other central organs of the Party and the state, as well as the People's Daily, China.com and other central and national media released videos on their official accounts. At the same time, diplomats from many countries have actively reposted on overseas platforms, deeply reaching global audiences and stirring up the international community.
Caption: State Council Information Office Facebook, Twitter
In March this year, the final selection results of the 2023 China Positive Energy Network Boutique held by the Cyberspace Administration of China were released, and "The Road Ahead" won the Network Positive Energy Audio and Video Award.
At the world's largest political party dialogue, "The Road Ahead" provoked leaders of political parties and political organizations from all over the world to think together, and outside of the conference, it also used online and offline activities to arouse the world's resonance and make Chinese modernization deeply rooted in the hearts of the people. Finally, everyone is welcome to enjoy "The Road Ahead" again and feel the original intention, yearning and feelings of Chinese-style modernization.