Integrate ingenuity design, reinterpret Shu color culture, and freehand the concept of the new season. Oudu's 2024 summer new short-sleeved series captures the color inspiration of Bashu culture and art, reproduces the brand's classic LOGO elements, and collides with the interesting style of the new season with changeable silhouettes.
Business and casual style short sleeves: colorful summer, set off the wind of outdoor sports
In the past two years, outdoor wear and outdoor functional fashion have become a "must fight" for the entire men's wear industry, and the consumer trend dominated by men's pursuit of practicality and comfort performance has quietly promoted the further upgrading of men's wear design. This means that establishing differentiated product advantages through technological innovation is a key part of the success of menswear brands.
Therefore, this season's Oudu business and casual style short sleeves have added urban sports functional style items and collocations, and the scientific and technological functional fabrics are applied to product design to empower the scientific and technological attributes required for outdoor sports, ensuring that the products of this season are not only in line with the urban elite's pursuit of classic atmosphere, simple and elegant style, but also meet the needs of multi-functional outdoor leisure activities.
As the main product of Oudu 2024 spring and summer, the color inspiration of business/casual style short sleeve is taken from the report "The Beauty of Shu Yun and Taste Men's Wear - Oudu 2024 Men's Wear Color Design Research" jointly released by Oudu and the Color Research Institute of the Art and Science Research Center of Tsinghua University, which interprets the innovative application of the representative colors of Bashu culture and art in modern men's wear design, highlighting the charm and traditional heritage of Shu. In addition to the addition of special technological functional fabrics, it also uses dry and skin-friendly "breathing cotton", "COOLMAX cooling fiber" that can reduce the temperature of human skin and instantly cool the upper body, and 6A grade mulberry silk with natural anti-ultraviolet function and silky feel, injecting new energy with both functionality and comfort into the short sleeves, making the clothing more suitable for hot summer wear. At the level of product design, the main elements are artistic and brand recognition patterns such as "Oudu deformation LOGO" and "check", emphasizing the stability and elegance and exquisite charm of wearing and matching, which is more in line with the daily wear needs of urban business elite men in a high-quality living environment.
Fashionable, trendy style short sleeves: a special limited edition for the Year of the Dragon, bold and rich color elements to light up the shape
Different from the business and casual style of short sleeves, the spring and summer looks presented by Oudu fashion and trendy style short sleeves tend to be fashionable and fashionable with a bold personality and avant-garde and cool. The unique and rich color collocation derived from the representative colors of Bashu culture and art shows a strong visual impact and oriental charm. At the same time, it conveys the strong positive and optimistic power of modern Chinese men, expressing their pursuit of quality and unfettered attitude towards life.
Original motifs such as geometric shapes, warm flowers, and luxurious flying leopards are widely used in the collection, adding a gorgeous, sophisticated, and cool style to simple short-sleeved pieces. Coupled with the diverse, rich and harmonious color combination of black and gold, black and green, blue and white, and blue and orange, the short sleeves can also present a unique and eye-catching visual tension, highlighting the trendy sense and personality of urban men. It is worth playing with all kinds of hand-embroidery technology, hot drilling process and dark pattern presbyopia technology on the body, and the ingenuity details directly enhance the texture and grade of the clothing, highlighting the excellent clothing. For example, the short sleeves of the Year of the Dragon are simple and luxurious, exquisite and unique, and the fabric is light and breathable "breathing cotton" and ICE cool fiber, which can reduce the feeling of stuffiness and heaviness in the hot summer environment, bringing a dry and comfortable breathable experience.
Therefore, for the younger generation and fashionable men, Oudu's new season fashion and trend series of short sleeves can not only give a distinctive style but also bring practical and comfortable feeling, which is a well-deserved item in the summer daily style.
Under the change of the old and new fashion waves, in order to keep the brand alive across the cycle, whether it is the appearance of the product, the color matching or the fabric function experience, it needs to be elevated to a new height, and the new short-sleeved series of Oudu 2024 summer is exactly like this; The use of technical fabrics with both functionality and comfort has injected new energy into this series of needles, enhancing the irreplaceability of the products, and helping modern men to renew their modern posture and paint a diverse style in the new season.