Dassault Systèmes is one of the industry leaders with its 3DEXCITE solution, driving commercial sales of products through generative AI-powered interactivity and storytelling.
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Whether you're designing the car of your dreams or customizing your apparel, 3D product configurators are ushering in a new era of hyper-personalization that benefits retailers and consumers alike.
Developers are leveraging NVIDIA RTX technology in Universal Scene Descriptions (OpenUSD), NVIDIA Omniverse Software Development Kits (SDKs) and Application Programming Interfaces (APIs), and generative AI in NVIDIA Edify models to deliver innovative virtual product experiences and automated personalization.
By combining these technologies, developers are able to create configurator applications that create photorealistic and physically accurate digital twins of products, revolutionizing the way brands deliver personalized customer journeys at an unprecedented scale.
For example, the 3DEXCITE brand, a Dassault Systèmes company, is adopting Omniverse Cloud APIs to enable interoperability with generative AI services such as Shutterstock's Edify3D or Edify 360 directly in its web-based applications.
With NVIDIA Edify-powered models (trained by Shutterstock), Dassault Systèmes can generate stunning 3D environments based on text prompts, instantly rendering physically accurate, personalized product scenes. The company can also power web-based applications with real-time ray-traced rendering enabled by the Omniverse API.
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Many other developers are also using the NVIDIA Omniverse SDK and API to build 3D product configurator software and solutions.
COATCreate, a content creation app developed by CGI studio Katana, is being used by manufacturers such as Nissan. The app can leverage product digital twins to create marketing assets faster and in phases. COATCreate also allows users wearing Apple Vision Pro headsets to view and customize the digital twin for real-time ray-traced extended reality (XR) experiences.
Another CGI studio, Brickland, is developing a real-time virtual experience that enables users to customize their garments by selecting predefined parameters such as colors and materials. The studio is also expanding into the digital texturing space through its Digitex program, and with RTX real-time rendering technology, it enables consumers to visualize and interact with their 3D assets in ultra-high detail.
Configit connects its powerful configurator logic tool, Configit Ace, with Omniverse and OpenUSD by simplifying the management of the complex rules system behind configurator creation, and combining the rendering capabilities of Omniverse and RTX. This allows the company to quickly create cohesive product configurators and enables configurator developers to implement real-time ray-traced rendering in their solutions.
WPP's content engine leverages OpenUSD and AI to enable creative teams to produce high-quality commercial content that aligns with their clients' brands faster, more efficiently, and at scale.
Media.Monks leveraged Omniverse to develop Monks.Flow, an AI-centric professional management service that helps brands explore different custom product designs in a virtual environment and bring scaled, hyper-personalized service to all customer journeys.
Accenture Song, a major technology-enabled creative conglomerate, is using the Omniverse SDK to generate marketing content for Land Rover Defender cars. Accenture Song combines the Omniverse SDK with generative AI microservices powered by Edify to create cinematic 3D environments with conversational prompts.
Product digital twins in the age of industrial digitalization
Forecasts show that in the next decade, consumer purchases, including high-value goods such as automobiles and luxury goods, will increasingly take place online. 3D product digital twins and automated personalization enabled by generative AI are key tools for brands to showcase their products and enhance customer engagement in the ever-changing retail landscape.
The 3D configurator brings tangible benefits to businesses, such as higher average selling prices, lower return rates, increased brand loyalty, and more. Once built, digital twins serve a variety of purposes and can be updated with consumer preferences with minimal time, cost, and effort.
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Create a 3D product configurator
The first step in creating a 3D product configurator is to take full advantage of OpenUSD's powerful compositing engine and interoperability. With these capabilities, developers can create dynamic interactive experiences that accurately reflect the nuances of each product.
Teams can also leverage NVIDIA Omniverse APIs to integrate generative AI technology into OpenUSD-based product configurators, enhancing the realism and customization options used by users. The configurator can use AI technology to intelligently adapt to user input, give personalized recommendations, and dynamically adjust product configurations in real-time. In addition, with the NVIDIA Graphics Delivery Network, high-quality, real-time viewports can be embedded into web applications, so consumers can browse products with full fidelity on virtually any device.
The range of applications for the 3D Product Configurator is virtually limitless and is suitable for a wide range of industries and use cases.