After the launch of the new Wenjie M5, there have been many topics, among which the most discussed is whether the starting price of 249,800 yuan is too high, and the author believes that the price is too high, even if it adds the configuration of lidar.
If you only look at lidar, the long-range MAX version of the Xpeng G6 century price has been as low as 209,900 yuan, which is equipped with dual lidars, which is the same as the M5 of the world, and the Zhiji LS6 is equipped with a lidar as standard, with a starting price of 229,900 yuan, and the actual price can be lower.
Taking these two cars as a reference, is the LiDAR of the M5 still particularly attractive?
Figure 1: Xpeng G6
Figure 2: Zhiji LS6
However, some car enthusiasts think that it is unreasonable to compare these two cars, because the price of 249,800 yuan is a plug-in range extension car, and the above two cars are pure electric vehicles, then you might as well take a look at the same medium-sized plug-in range extension car Leap C10 flagship version, which is equipped with lidar, and uses Qualcomm Snapdragon 8295 chip, the computing power of this chip is several times higher than that of Kirin 990A! The price of this car is only 165,800 yuan, and it also has a pure electric range of 140 kilometers (WLTC test value).
Therefore, the pricing of the M5 does feel high, although the M5 has Huawei's brand halo, but it is an independent brand that has created a product that is not cost-effective enough, and there is nothing worth over-interpreting.
Comparison of the same price
The starting price of the M5 is 249,800 yuan, and the interesting thing is that the starting price of the ideal L6 that has been on the market for a short time is also 249,800 yuan;
Let's take a look at the comparison of basic parameters:
- Wenjie M5, the body size is 4785 * 1930 * 1620 mm, wheelbase 2880 mm
- Ideal L6, the body size is 4925*1960*1735 mm, and the wheelbase is 2920 mm
The length and wheelbase of the M5 belong to medium-sized cars, and the standard of the ideal L6 belongs to medium and large cars; in fact, the M7 is a competitor to the ideal L6, and the price of the M5 is the same as that of the ideal L6 extended range version cannot change the objective facts.
Through the comparison of body size, it can be concluded that the M5 has no advantage in space, but its biggest disadvantage is the drive system; the low-profile version of the M5 is rear-wheel drive, with a power reserve of 200kW/360N·m and an acceleration time of 7.1 seconds per 100 kilometers. Only the 279,800 yuan version is four-wheel drive, with a power reserve of 365kW/675Nm, and it only takes 4.3 seconds to break 100.
However, the ideal L6 of 249,800 yuan is already four-wheel drive, the car is all four-wheel drive, and its power reserve is 300kW/529N·m, and the power is weaker than the M5 but it only takes 5.4 seconds to break 100.
So with a budget of 249,800 yuan, should you choose a rear-drive medium-sized SUV with a lidar, or a four-wheel drive medium-sized SUV without a laser mine? As for the 279,800 yuan version, the comparison results are already very clear, there is also lidar, the ideal L6 has the advantage of space, and the acceleration of the M5 has a slight advantage, but the difference is not large.
Epilogue:
The pricing of the new M5 not only has the same characteristics as the M7, but also has the same starting price as the M7, as a medium-sized extended-range SUV, the starting price is much higher than that of competing products, and the Leap C10 is the pricing reference of the rear-drive medium-sized extended-range SUV at this stage, while the ideal L6 is the pricing reference of the four-wheel drive medium-large extended-range SUV However, car consumers for their own brands are often more rational than emotional, and the occasional play of emotional cards can also play a role, which will only backfire after a long time, so the objective competitiveness of the new M5 is not high.
It remains to be seen how much of its so-called "1W+" orders can be delivered, and its sales growth will not be very large, and the following is its recent monthly sales data.
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