The Coca-Cola Company signed a five-year agreement with Microsoft to develop and integrate artificial intelligence (AI) applications across the company's various business functions.
Coca-Cola pledged $1.1 billion in Microsoft Cloud to leverage its generative AI and cloud computing capabilities. According to the April 23 announcement, the two companies will jointly try to use Azure OpenAI services and other technologies to "jointly develop innovative generative AI use cases for a variety of business functions." ”
In addition, the two companies will trial Microsoft Copilot and Microsoft 365 AI Assistant to test their effectiveness in improving productivity.
As part of the initiative, Coca-Cola migrated all of its applications to Microsoft Azure. "Through our long-standing partnership, we have made significant progress in helping The Coca-Cola Company and its global network of independent bottlers accelerate the transformation of AI systems," said Judson Althoff, executive vice president and chief commercial officer at Microsoft. ”
Leveraging Azure OpenAI services, Coca-Cola is currently exploring the use of generative AI-powered digital assistants to improve performance metrics related to customer experience, streamline operations, increase efficiency, and more.
Coca-Cola's AI partnership with Microsoft dates back to 2020, with an initial partnership worth $250 million. Neeraj Tolmare, senior vice president and global chief information officer of The Coca-Cola Company, said, "Microsoft's capabilities help accelerate our adoption of AI to create incremental enterprise value. ”