Shanghai, April 14, 2024 – On the occasion of the 20th anniversary of the Formula 1 Chinese Grand Prix, Pirelli, as the global tyre partner of Formula 1 for 14 consecutive years, is now embarking on the journey of "Champion Strategy, Glory to Glory". Pirelli and 20 media outlets from Beijing, Jiaodong Peninsula, Guangzhou, Chengdu, Hangzhou, Shanghai and other places embarked on a magnificent journey. Twenty vehicles from all over the world, equipped with Pirelli tyres, set off along different routes with their own characteristics. These routes not only showcase the diversity of China's geography and the charm of road trips, but also the diversity of Pirelli's tyre solutions. Each of Pirelli's product families has specific technical characteristics designed to meet the needs of different vehicle types, road conditions and driving, providing users with tyres that are both high performance and safety. The journey will be an unforgettable experience, combining the vast landscapes and climatic differences between China's landscapes and regions with Pirelli's high-performance products to create a feast for the eyes and senses.
On April 14th, the "Champion Strategy: Glory to the Glory" tour will start one after another, and the media from all over the world will travel thousands of miles to drive a vehicle equipped with Pirelli tyres, starting a wonderful journey of discovery. From the China Political and Cultural Center, Beijing media will travel to Qufu, Shandong Province, to visit the Pirelli Asia Pacific R&D and Innovation Center and the Yanzhou plant, which in 2020 was selected as a national "green factory" for its strict requirements for sustainable development throughout the entire life cycle of tires. Afterwards, they will travel through a number of historical cities with the media of the Jiaodong Peninsula to appreciate the cultural depth and vast geographical landscape of northern China; the media from Guangzhou will travel north along the coastline of southern China, passing through the beautiful seashores of Fujian and Zhejiang, and enjoy the warm climate and rich seafood delicacies of the southern coast; Chengdu media will travel through winding mountain roads and vast plains to experience the transformation of Bashu culture to Jiangnan water towns along the way; Hangzhou's itinerary will lead the media to deeply experience the beautiful scenery of Jiangnan, from the antique beauty of West Lake to the prosperity of the Yangtze River Delta, and experience the perfect fusion from classical beauty to modern styleShanghai's local media will record the landmark of this bustling metropolis and share the unique charm of Shanghai in April. Finally, all media will gather in Shanghai on April 18 to go to the F1 Chinese Grand Prix, feel the resonance of speed and passion, and witness the birth of the champion together.
The 20 media vehicles in the "Champion Raiders, Glory Times" tour, including sedans, SUVs, off-road vehicles and new energy vehicles, with tires up to 22 inches, are equipped with tires covering the three major Pirelli families - that is, the ultra-high-performance tire series P ZERO, which has been launched since 1987. The growing demand for safety and sustainability has set a benchmark in the tyre industry and has set a record for original equipment certification in the premium and prestige markets, with the CINTURATO family, which is characterized by safety, comfort and energy efficiency, and the SCORPION family, which is suitable for SUVs and crossovers. For example, the P Zero and Cinturato P7 equipped with Pirelli's Run-flat™ technology for coupe models, the Scorpion Verde high-performance eco-tires for SUVs and crossovers for recreational models, and the Scorpion ATR Plus, an all-rounder for 40% on-road and 60% off-road use, are equipped for electric off-road vehicles. In addition, the latter is equipped with Pirelli's electric tyre technology ELECT,™ which has been developed specifically for electric and plug-in hybrid models. It embodies Pirelli's long-standing aim to ensure that its products cover and adapt to all road conditions and provide the best possible performance and safety for all types of vehicles. The event also demonstrated Pirelli's commitment to the concept of "from the track to the road", applying its rich racing experience and expertise to the research and development of civilian products, and its commitment to providing high-performance, high-quality tyres to improve the driving safety and handling experience of car owners.
The journey was not only an adventure, but also a vivid demonstration of Pirelli's technology and innovation. Media from all over the world will bring memories and experiences to witness the glorious moment of the 20th anniversary of Pirelli and F1 in the Chinese Grand Prix. The Shanghai International Circuit returns to the F1 calendar after a five-year hiatus, and there are many unknowns about how the new generation of cars introduced for the 2022 season will interact with the track, as the track has many different corners and one of the longest straights in the F1 calendar at around 1.2 kilometers. All of this adds to the challenge and excitement of the Chinese Grand Prix race weekend. The highly anticipated Chinese F1 fans are finally back in their motorsport extravaganza. Pirelli is also looking forward to creating an exciting race weekend with F1.