Shanghai/Beijing. On the eve of the opening of the 2024 Beijing International Motor Show, Porsche held a brand night event called "Home of Style" in Beijing Shougang Park, where all the top sports cars were unveiled, including the new flagship Taycan Turbo GT and the all-new all-electric Macan for the first time in China. Porsche's new spokesperson, Eileen Gu, Porsche's R&D test driver, Lars Kern, the creator of electric lap times at the New North and Laguna Seca circuits, Porsche owners, fan representatives, media and opinion leaders gathered at the event to immerse themselves in Porsche's insistence and inheritance of pure sports car genes, as well as the understanding and interpretation of modern sports luxury.
"Porsche has evolved over the past 75 years, but it has not changed the style of a sports car," says Detlev von Platen, Member of the Executive Board of Porsche AG and responsible for Marketing and Sales. "Whether in the age of the combustion engine or electrification, Porsche has always been committed to creating the sportiest models in every segment. At the same time, we incorporate the concept of modern luxury into every detail, which continues to resonate with consumers and bring them an exciting sports car experience. ”
The theme of the event was "Cyber Jungle", and the new Taycan and all-electric Macan complemented the spring-like vegetation to create a unique atmosphere of symbiosis between digital and reality, as well as reality and fantasy. Through the dialogue with the AI partner of this brand night, iFLYTEK Xinghuo, we explored the style charm of Porsche and visualized it on different models, which is refreshing. This is the first time that Porsche has held a brand night event before the A-class auto show, kicking off the annual auto event of the Beijing Auto Show.
纯正跑车:Taycan Turbo GT缔造电动时代性能新标杆
The 911 Dakar, 718 GT4 RS, Cayenne Turbo GT and Panamera Turbo E-Hyrid, which were first unveiled at the brand night, represent the combined performance of Porsche's internal combustion engine and plug-in hybrid models respectively, followed by the new flagship Taycan Turbo GT, which defines true performance in the all-electric era.
With a lap time of 1:27.87, the Taycan Turbo GT with Weissach is the fastest electric car at Laguna Seca and a new Nürburgring Nordschleife lap time of 7:07.55, 26 seconds faster than the previous lap record set by the old Taycan Turbo S with Performance Package in 2022, making the Taycan Turbo GT the fastest four-door car in New Zealand.
With a system power of up to 815 kW, the new flagship model accelerates from zero to 100 km/h in just 2.2 seconds with the Weissach package. "To prove yourself on the track, it's not enough to have as much power as possible," says Lars Kern, a Porsche development test driver who set the record double lap time in the Taycan Turbo GT with Weissach packages. Once again, the new Taycan Turbo GT has reached a higher standard in terms of driving dynamics. ”
At present, a total of seven new Taycan models have been pre-ordered in the Chinese market, covering two body forms: the sports sedan and the Cross Turismo. On April 24, the day before the opening of the Beijing Motor Show, Porsche will unveil the eighth derivative of the new Taycan, which is tailor-made for the Chinese market.
Stylistic expression: The all-new Macan is the epitome of the electric era of luxury sports SUVs
The all-new all-electric Macan is a completely performance-oriented model based on the PPE platform and made its debut in China at the Brand Night. With its typical driving dynamics, avant-garde and classic design, a range of up to 784 km (WLTP city mode) and excellent everyday practicality, the new Macan is the perfect expression of an all-electric luxury sports SUV and represents a new proposition in Porsche's electrification era.
As the sportiest car in its segment, the all-electric Macan features a range of pioneering technologies such as Porsche Active Suspension Management (PASM) with dual-valve technology, rear-axle steering, electronically controlled Porsche Traction Management (ePTM) and Porsche Torque Vectoring Plus (PTV Plus). Steering precision and continuous high-performance output give consumers a pure sports car feel.
Porsche's new ambassador, Eileen Gu, also uses the all-electric Macan as a vehicle for her style expression. "Not only does this car inherit Porsche's usual sporty design and excellent performance, but more importantly, it has a wealth of personalisation options, and it is also a zero-carbon pioneer in terms of sustainability, very young, modern and emotional, especially for those who want to express their style. ”
Continuously upgrade the localized service experience around electric vehicle products
In order to welcome the delivery of the new Taycan and the all-electric Macan, Porsche has provided Chinese consumers with an optimized service experience and exclusive policies. The ever-expanding dedicated charging network covers key national high-speed service areas within and between cities, as well as high-end leisure travel destinations, supplemented by compatible third-party charging stations to ensure a worry-free pure electric journey, the newly upgraded Porsche Smart Connect system provides more local applications and more convenient travel life, and rich and flexible financial solutions provide a three-year 52% residual value commitment to eliminate customers' doubts about the low residual value rate of pure electric vehicles. In addition, the newly launched Porsche Care benefit service provides a 6-year / 60,000 km worry-free maintenance, home pick-up and delivery, Porsche scooter or taxi reimbursement and other policies. At the same time, unlimited roadside assistance and accident rescue allow users to enjoy the car in peace and dispel their worries.
"The new Taycan and the all-electric Macan are the latest products in Porsche's electrification, and we are able to provide local app stores that meet the habits of Chinese consumers in line with the unique digital ecosystem of the Chinese market," said Michael Kirsch, President and CEO of Porsche China. ”