Counterpoint, a world-renowned data research agency, announced the first quarter of 2024 domestic mobile phone war report, as a result, vivo won the first place this quarter, and vivo occupied the first place for many weeks this quarter, so this first is not unexpected, occupying 17.4% of the share, at present, vivo X100 series is selling strongly, taking photos and all aspects of the characteristics have won sales and word of mouth, and the sales of the S series have also continued to rise.
In addition, iQOO is also a sesame flowering festival, occupying a lot of share, iQOO12 series is also selling very well, iQOO Neo9 series is also very competitive in the mid-range price, and there will be a volume of iQOO Z9 Turbo soon, 6000 mAh large battery is very good in the cost-effective market.
Glory is in second place,Occupy 16.1% share,Glory has been very steady since independence,And there are fewer Internet stories with Xiaomi,Concentrate on building offline channels,Now the Internet mobile phone debate mainly comes from OnePlus real me and Xiaomi,Glory100Series appearance performance is very good in terms of comprehensive photography,Continued sales are hot,High-end gloryMagic6It is also standing,It is worth mentioning that gloryX50In 2000The price is the best-selling series,At present, it has broken 10 million in China,It's really gratifying。
iPhone ranked third this quarter, accounting for 15.7% of the share, it seems that iPhone15 has entered a weak period, plus the degree of innovation has been inferior to the domestic Android flagship, the decline is normal, it is the 618 e-commerce war, it is estimated that there will be a wave of price cuts, as long as the iPhone has a discount, or do not worry about selling.
The fourth place is Huawei, accounting for 15.5% of the share, only 0.2% away from the iPhone, it is estimated that the second quarter is very promising to surpass Apple, because the Huawei Pura70 series was released in April, and it is currently one of the hottest mobile phones.
In the first quarter, the Huawei Mate60 series continued to sell well, and the Huawei nova12 series also sold very well, and the Huawei Mate X5 folding series of more than 10,000 yuan had already sold millions of people, positioning the fashion trend in the women's market, and the small folding screen Pocket 2 was also widely acclaimed, and Huawei rose 69.7% this quarter.
The fifth place is OPPO, accounting for 15.3%, but down 15.5% year-on-year, at present, OPPO Find X7 series, Reno11 series and OnePlus I still need to work hard, and soon Reno12 series and K12 will also be released, which should speed up the pace of impact sales.
Xiaomi occupies 14.6% points this quarter, ranking sixth, although it fell out of the top five, Xiaomi still increased by 8.6% year-on-year, and there are no main models on the market in the second quarter, and it seems that the sixth will sit for a while
This quarter's competition is really very exciting, at present, several major manufacturers, the rest only have 5.5% of the share left, the current domestic market has formed vivo, glory, Apple, Huawei, OPPO, Xiaomi six strong hegemony situation, other basic difficult to compete, just look at the top six alternate ups and downs, everything has to rely on the product to speak, I don't know who everyone will support?