Jimu News reporter Zhou Dan
On April 24, Alipay's official WeChat public account posted that the Alipay Building in Lujiazui, Shanghai, will be replaced with a new Logo, and everyone is welcome to check in and take photos after the renovation.
According to the article, in January this year, Alipay, which is about to turn 20 years old, changed its new logo. Recently, the Alipay Building in Lujiazui, Shanghai, is also ready to be replaced with a new LOGO. The office building is under construction in the past few days, and after two days the new logo will be installed, everyone is welcome to check in and take photos.
The original Alipay Building
Jimu News reporter learned that the update project is currently underway, and the new logo released by Alipay is very simple, with only one "branch" word. Some netizens said after reading it, "the main focus is concise".
The upcoming Alipay Building
Alipay said that the design of the new logo is inspired by the concept of "openness, technology and warmth", and aims to refresh and enhance its brand image through this change. The lines of the new logo are smoother and softer, while three-dimensional light and shadow effects are introduced to enhance visual transparency and movement.
Previously, Alipay also interpreted the meaning of the new logo: "We hope that the new 'branch' character can continue to convey trust, cordiality and warmth like water." ”
The reporter found that since it was spun off from Taobao in December 2004, Alipay has updated its logo many times in the past 20 years.
Analysts believe that every change in Alipay's logo is moving towards a simpler design, which not only reflects the growth trajectory of Alipay's transformation into an open platform for digital life as a payment tool, but also shows its insight and adaptation to future business trends.
(Image source: Alipay)
(Source: Jimu News)
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