According to the latest data, the Qin PLUS Glory Edition sold 50,394 units in March, which is not only the sales champion of the sedan category, but also the sales champion of all categories of automobiles.
From the perspective of the sales proportion of subdivided regions, in Tianjin, Qinghai, Hainan, Jilin, Tibet and other provinces and cities, the sales proportion of Qin PLUS has exceeded 20%, that is to say, about one out of every four people who buy A-class cars has bought Qin PLUS!
The Qin PLUS Glory Edition, which was sold at 79,800 yuan, was on the market in just a few months, and the joint venture rivals were all pulled down. Is the strategy of "electricity lower than oil" too strong? Or does the product competitiveness of Qin PLUS Glory Edition play a key role? About Qin PLUS Glory Edition, you might as well take a look at how the sales crown is refined!
Holding high "electricity is lower than oil", Qin PLUS Glory Edition "kills crazy"
Looking at the development trend of new energy vehicles in recent years, consumers' car buying mentality and model pricing have changed greatly. At the beginning, "electricity is much higher than oil", the threshold for entry is high, and consumers are suspicious of new energy vehicles, and most people are in a wait-and-see state.
Unexpectedly, at the beginning of 2023, BYD Auto will shoot the first shot of "the same price of oil and electricity" in a high-profile manner, and the Qin PLUS DM-i Champion Edition won the sales king of the family car of the year as soon as it was launched, and the joint venture rival had no power to fight back. At the beginning of this year, the Qin PLUS Glory Edition was born, which quickly rewrote the industry's pricing benchmark with the strategy of "electricity is lower than oil", and also allowed more consumers to start affordable and people-friendly new energy vehicles.
In March, the terminal sales exceeded 50,000 units, and in one sentence, the Qin PLUS Glory Edition was "crazy". However, breaking the pricing tradition and using the strategy of "electricity is lower than oil" to break through the consumer price defense line is not the only factor that the Qin PLUS Glory Edition sold 50,000 units in March. As we all know, BYD is a pioneer in the field of new energy vehicles in China, and the "three electrics" technology is excellent, including blade batteries, Yi Sifang, Yun Yuan and other landmark technologies to support BYD's new energy empire.
The rise of BYD can be said to be the epitome of the development of China's new energy vehicles, reflecting the strong independent innovation strength in the new era. In this context, the Qin PLUS Glory Edition is a hot seller when it is launched, and it is not weak in the off-season, which is not only a high recognition of BYD's brand value by consumers, but also the best proof that the comprehensive competitiveness of the new car is strong enough.
Grasp the pain points of consumption, Qin PLUS Glory Edition is "both provincial and strong"
The sales of BYD Qin PLUS Glory Edition took off rapidly, and the joint venture rival was down, in the final analysis, the product strength was superior. According to Brother Yulu's understanding, the Qin PLUS Glory Edition has undergone three major upgrades at the product level, and it can be said that it understands the needs of Chinese people more and more. For example, the new white glaze blue body color is inspired by porcelain, which shows the traditional Chinese cultural heritage. At the same time, the new car has been upgraded in terms of intelligent interaction, and intelligent voice continuous call is more convenient. Another point, Qin PLUS Glory Edition has upgraded the intelligent power on/off, which can be driven and left, automatically turned off, and the car is locked when you get out of the car, making it more convenient to use the car.
Judging from the sales proportion of the Qin PLUS Glory Edition, the vast majority of consumers choose hybrid models, which is also the current mainstream car buying trend. As a plug-in hybrid car, the Qin PLUS DM-i has a comprehensive cruising range of 1245 kilometers in the state of full fuel and full charge, without endurance anxiety, and the cost of using the car is much lower than that of fuel vehicles, which can basically be refueled once a month. If you have a charging pile at home, its 55km short pure electric range version can also meet the daily commute, and you only need to refuel when you go far away, and the cost of maintaining the car is lower. In addition, the fuel consumption is as low as 3.8L/100km, so you don't have to worry about fuel costs for long-distance travel.
On the whole, the oil-powered Qin PLUS DM-i is a worry-free and money-saving choice for family cars. It is worth mentioning that the Qin PLUS DM-i entry is high-end, and the price of 79,800 yuan has quite a wealth of functional configurations, including standard blade batteries, equipped with tire pressure alarm, electronic parking, reversing image, mobile phone APP remote control, front/rear head airbags, etc., which can meet the needs of daily use in terms of practicality and safety.
The Qin PLUS EV is the first step to open the door to a new world of pure electric vehicles for many people. The safety and performance of the battery are key to buying a pure electric model, and the Qin PLUS EV is equipped with the core technology of e-platform 3.0 and is equipped with a blade battery, which is the best choice for a 100,000-level pure electric family car. As a pure electric car, the Qin PLUS EV requires few maintenance items in the later stage, and the pure electric range of 510km is also at the mainstream level, with light and fast speed, suitable for daily transportation.
On the whole, Qin PLUS Glory Edition grasps the pain points of users, and is far ahead at the price level, product experience level, and technical level, so as to achieve "both provincial and strong", it is reported that the latest policy also supports 0 down payment, which is the "true fragrance" choice for people's home and entrepreneurship, and it is expected to become the sales king of A-class family sedans.
Qin PLUS Glory Edition's road to winning the championship, why is it the only one who can achieve "electricity is lower than oil"?
In recent years, the competition in the automobile market has been very fierce, and many car companies have used car tactics and price wars to seize the market. But why is only BYD able to maintain rapid growth and stand at a new height of 3 million annual sales? Why is there such a rich choice in the sedan market, and only the Qin PLUS Glory Edition can achieve monthly sales of 50,000 units?
The key is the strategy of "electricity is lower than oil", and BYD has redefined the price of new energy vehicles. This is thanks to BYD's continuous strengthening of its system over the years, basically realizing full-stack self-development and self-production, which can better control the cost of car manufacturing. At the same time, the annual sales of more than 3 million vehicles have brought a large-scale effect, which has also enhanced the cost advantage of BYD's models, so that consumers can buy family cars with a better quality-price ratio.
In the era of new energy vehicles, the trend of electrification and intelligence has changed the traditional way of making cars, and has also brought new opportunities. Brother Yu believes that BYD, with its effective grasp of industry trends and deep insight into consumer car needs, has made Qin PLUS directly rewrite the battle situation in the A-class sedan market.
It is worth mentioning that in the environment where other car companies are busy surviving, BYD dares to propose "the same price of oil and electricity" and "electricity is lower than oil", while maintaining a healthy level of profitability, which can be said to be very rare. According to the data, BYD's revenue in 2023 will be 602.315 billion yuan, its net profit will reach 30.041 billion yuan, and the gross profit margin of automobile-related business will reach 23.02%, surpassing Tesla, Ideal and other companies.
Returning to rational consumption, consumers need a cheap and beautiful new energy A-class car, and BYD happens to have the strength and grasp the latest opportunity to win the sales crown of the sedan category and the sales of all categories of automobiles in one fell swoop.
In the off-season of traditional car sales, it is no accident that the Qin PLUS Glory Edition can win a monthly sales of 50,000 units. Qin PLUS Glory Edition uses its unexpected price strategy and strong product competitiveness to perfectly grasp the new car purchase needs of consumers. Brother Yu Lu believes that in the short and medium term, it is difficult for other joint venture rivals to fight back, and Qin PLUS Glory Edition is expected to sit firmly in the first place in the sales list.