From a student's parent to a college information expert

Peninsula all-media reporter Zhang Lei

"Hello everyone, welcome to the Tongniujiao live broadcast room......" At seven o'clock in the evening, in the live broadcast room of an office building in Licang, Yin Yanfei started the live broadcast of the day again. The content of the live broadcast is mostly to analyze and answer questions about the admission situation in a certain area of Qingdao, and sometimes relevant teachers from Qingdao schools are also invited as guests.

Yin Yanfei (male) in the live broadcast

Just five years ago, Yin Yanfei's only title that could have something to do with education was "Student's Parent", he majored in foreign languages in college, and after graduation, he engaged in foreign trade, and when his children were going to school, he was also anxious about their children's choice of schools, like most parents. So he studied the information of further education, explored the rules from it, and made his own public account to share exclusive articles with the majority of parents, and since then he has become an expert in this area, answering questions and solving doubts for parents, and was hired by the Qingdao Municipal Education Bureau as a special information officer of the public committee.

It is still the standard Qingdao "foreign trade brother"

As we all know, foreign trade is a very important part of Qingdao's industry, and a considerable number of people are engaged in this work. More than 20 years ago, after graduating from university, Yin Yanfei chose to enter a large foreign trade enterprise in Qingdao. In the following years, he took the graduate school entrance examination and skipped the slot, and later resigned to start a business and continued to do his old job.

On the way to work

"Like most foreign traders, although I made some money in those years, it was quite hard. Yin Yanfei said, "My company is really small, mainly doing some home textiles, bedding, etc., and I can usually be busy alone." ”

In those years, Yin Yanfei has been in contact with customers, orders, and factories, and never imagined that he would be able to get involved in the education industry again after graduating for many years. I didn't expect that I would change from an ordinary "foreign trade brother" to a "celebrity" in Qingdao's education industry.

Children choose schools, and "knowledge" comes in handy

Yin Yanfei was interested in all kinds of educational information in his early years, and in his spare time, he often used this information to think about the connection between the school and the school district, and how to get into a relatively "good" school.

In 2019, when Yin Yanfei's daughter reached the age of primary school, he, like most parents, was anxious about choosing a school for his child, and this is when the educational information reserve he has accumulated comes in handy.

Since then, Yin Yanfei's interest in "research" has become even stronger, but, in his words, "the main sources of information at that time were the media and the Internet." ”

He often browses the websites of various schools and educational institutions in Qingdao, as well as related apps, and also pays attention to the comments sent by parents such as their experiences, but this information is still not enough for Yin Yanfei. Later, he began to analyze the information posted on the websites of well-known schools in Qingdao, "to see which school has more students in junior high school, so as to draw some judgments." Yin Yanfei said.

Once questioned, he was determined to turn his hobby into a career

After grasping some information, Yin Yanfei also tried to post some posts on the Internet that he analyzed. In 2019, there were several articles involving a real estate sector and a hot spot for enrollment in Qingdao at that time, "Although it is relatively accurate now, at that time, some parents, and possibly involved the interests of some real estate people, they questioned and even opposed it online." ”

"Is it this kind of questioning that makes you decide to continue in a more professional direction?" he answered the reporter's question in the affirmative.

Yin Yanfei said, "At that time, what I published was reported and was 'banned', and I couldn't share the content of my research with more parents, and I also lost the opportunity to communicate with them." ”

Yin Yanfei, who has a stubborn personality, believes that he has done nothing wrong, and if he "quits the rivers and lakes" like this, he will undoubtedly surrender to those who question him. "I just want to prove that what I said is right!" So, Yin Yanfei activated the WeChat public account he had registered, and gave him a very "stubborn" name called "Tong Niujiao".

The reason for this name, Yin Yanfei explained, "Niu" means that he has always been very diligent and hardworking, "Niujiao" is like he loves to study and drill the tip of the horns, "copper" is the same pronunciation as a word in his child's name, and finally his hometown is Niujiaodian Town, Dong'e County. Hence the name "Copper Horn". "With the official account, the first time was that their relatives and friends paid attention, and later some parents found that these articles inspired them, so they forwarded them in a ten, ten and hundreds of ways, and there were more people who followed. ”

Through live broadcasts, offline activities, etc., more parents can benefit

"At the beginning, it was still in the interest stage, and it was very difficult and cumbersome for another person to sort out the data, and it took a long time to write an article. Yin Yanfei recounted the difficulties he encountered in his early days.

Yin Yanfei in the lecture

However, in addition to the shortage of manpower and time, what is more difficult is how to create more "interesting" content by yourself. For example, in some areas, there will be a mismatch between the enrollment numbers of junior high schools and primary schools, and parents need to find a solution, so they need to analyze the data in depth before writing an article to share with everyone; In his long-term research, he has found many ideas and methods for data analysis.

Live streaming is coming soon

Citizen Ms. Li is his iron fan, now Ms. Li's child is in junior high school in Shinan Middle School, recalling that when the child was promoted to junior high school, she was inspired by Yin Yanfei's article, "I pay great attention to all kinds of college information, but I usually have no channels to obtain this kind of information, his articles and data information have well supplemented my knowledge in this area", and now Ms. Li is also paying attention to Yin Yanfei's live broadcast room, "The guests invited to each issue will bring a lot of information, and I will often watch it when I have time." ”

In addition, Yin Yanfei, who has become a specially invited information officer of the Public Committee of the Qingdao Municipal Education Bureau, will also answer various questions from parents when organizing and participating in the school open day activities. For the parents of candidates who are about to take the high school entrance examination, Yin Yanfei said, "The principle of volunteering is to seek truth from facts and recognize the situation, for example, the high school entrance examination is to assign students of different levels to different schools, and choose schools according to their own level. ”