Recently, the industry's first aesthetic life blockbuster "Above Life" has swiped the screen, and the high-dimensional cashing power of the whole real scene in the film shocked the industry, and the protagonist is Putuo Jinmao Mansion...
Real view of GREEN LIEE Senlu Life Experience Center
If in the first quarter, Zhonghuan Jinmao Mansion rolled out a rare Spring Festival stall through product power and marketing power, and became a hit in Shanghai and even the whole country's industry;
In the current Putuo Jinmao Mansion, you can already see such a shocking real-life aesthetic display:
Even if you get this close, you will be amazed by the gentle and high-quality color and exquisite craftsmanship of the golden curtain façade
The façade of the PARK Golden Curtain
Do not hesitate to smash and redo, every detail flows out of the retro art aesthetics of the Senlu Life Experience Hall pan club space
The real picture of the pan club of the GREEN LIEE Senlu Life Experience Center
Every step of the walk is like a garage that follows the light by the starlight
STARRY循光车库实景图
Under the presentation of these scenes, do you think at first glance that Putuo Jinmao Mansion has fast-forwarded to the delivery stage?
But the reality is that this is just a phased real-life realization.
And the appearance of the product that we should not see until the end of next year seems to have been "spoiled"!
Because a careful observation of the current Putuo Jinmao Mansion is already a representative of the "five highs" of high appearance, high standards, high quality, high technology, and high service! And each "high" can be said to have refreshed the ceiling! It is no wonder that it has once again caused a sensation in the industry.
01
Five high cashing power - high appearance
If you haven't been to Putuo Jinmao Mansion until now, recently is an excellent time.
Because of the garage and the pan clubhouse, the real scene of these two spaces is newly baked.
The real-life presentation of these two modules is very important, and it can even be said that it has drawn a stage to the end of this project:
Because this means that almost all the important life modules have been unveiled in real life, which can be called an unprecedented initial delivery!
Taste it carefully, the top aesthetic power from Jin Mao is moving.
Real view of GREEN LIEE Senlu Life Experience Center
It is not difficult to find that the whole project has very strict considerations in the overall matching of colors and materials.
What is even more rare is that while pursuing coordination and a sense of luxury, it is often more "restrained" in formal expression.
This point has been shown a lot in Jin Mao's past works, and Putuo Jin Mao Mansion has raised this high-end and restrained aesthetic power to a new height, and the high appearance of the project is breathtaking.
Coming to the current pan club is like entering a high-end café. Behind the retro flavor of soft and hard decoration, there is the style and style of old Shanghai that cannot be hidden.
The real picture of the pan club of the GREEN LIEE Senlu Life Experience Center
From the right amount of white space and unique patterns on the walls and floors, to the selection of exquisite furnishings and vintage furniture, every detail is full of artistic sense.
The real picture of the pan club of the GREEN LIEE Senlu Life Experience Center
The high-end and elegant artistic aesthetic flows into a rich and customized social space that can interact directly with the external park.
The real picture of the pan club of the GREEN LIEE Senlu Life Experience Center
This year, everyone is rolling in the underground garage, which is also too beautiful to be real.
Especially when the large area of the starry sky made of bronze metal in the drop-off area is lit up, you will definitely be impressed by this glittering spectacle, and then take out your mobile phone to take a picture and send it to Moments.
STARRY循光车库实景图
Over the years, the garage has gradually become considered the easiest place to identify the true quality of the property, just like judging a man's taste, just look at his shoes.
This pair of "shoes" in Putuo Jinmao Mansion is "enough" to see taste.
This real-life aesthetic feast is more like what the world's luxury hotels have been pursuing:
Simple and tasteful.
02
Five, high cashing power - high standards
The high appearance is only the most superficial embodiment of Putuo Jinmao Mansion.
A very important reason why it can present such a top aesthetic power is that the standard of Putuo Jinmao Mansion is very, very, very high.
As early as the end of last year, the façade and landscape that have been displayed in the real scene are not only unique, but also quite advanced in the plate, as far as Sister Yan knows, they are also inside Jinmao:
A high-level display that breaks the original ceiling!
The wall is full of about 330mm thick aluminum curtain wall, with contrasting colors, oblique cut corner design, so that the building is no longer cold, and at the same time there is no too ostentatious feeling, with a large area of glass, in different light, weather, viewing angles, are quite resistant and changeable, just shoot is a blockbuster.
Real view of the façade of the PARK Golden Screen
This grille design, which is almost impossible to see in the construction of the façade, is added from top to bottom between the aluminum curtain walls, and the originally heavy side of the building is instantly lightened.
Real view of the façade of the PARK Golden Screen
Because of similar subtle embellishments, the whole building is richer in terms of formal expression, and it is also more vital and aesthetic art.
The landscape was once ridiculed by Jin Mao as "too strong".
Not only can you feel the beauty of moving and winding paths.
PARK IN 新东方实景园林
As far as the eye can see, at first glance there is almost no completely symmetrical design, and it does not blindly pay attention to flat and spacious, but pursues the return to natural beauty the most.
Take the use of stone as an example.
This is a stone bridge that you may not pay much attention to, but if you look closely, it is not completely flat, but has a natural curve, which just creates a wonderful look and feel that it is getting more and more open.
PARK IN 新东方实景园林
And in order to present such an effect, the stone must be cut on site and customized on the spot.
The black mountain stone at the top of the waterfront is a natural stone carefully selected by the design team from Xinyu, Jiangxi Province, which has experienced tens of thousands of years of wind and rain.
PARK IN 新东方实景园林
None of the elements used in these places are simple, and they basically require extremely high craftsmanship and expensive construction costs, but Jin Mao still spares no effort to do it.
Under such strict standards, the products made naturally have reached a new height.
Even because the standards are too high, the polishing of many contents is no longer limited to the consideration within the community, but is doing a difficult internal and external integration.
You must know that Putuo Jinmao Mansion was "born in Rome", in the central green space of Taopu of about 1 million square meters, it occupies the first row of gold:
The distance from the park is only one road away.
Diagram
If you look closely, the community gate of the project is still open to the external park.
Real view of GREEN LIEE Senlu Life Experience Center
That's right, in order not to waste the "central green space", which was originally only decorated on the outside but is rare and expensive, Jin Mao is turning the community into:
An extension of the exterior park.
Let's look at such a planning diagram and it may be more impressive:
Diagram
Through this open door, a landscape visual corridor is directly formed that runs horizontally through the whole community. The self-contained landscape park inside also permeates with the park outside through this visual corridor.
At the same time, the skyline of the building is subtly lowered towards the side of the park, and even the building surface facing the park side is fully open to this side.
Actual view
Standing on the balcony of the Pan Clubhouse, you can see such a view.
Real view of the balcony of the pan club of the GREEN LIEE Senlu Life Experience Center
When you live at home, you can enjoy the real picture of greenery coming to you through the window.
Actual view
The landscape and architecture inside and outside are all blended together in an unusually harmonious way.
After the completion of the project in the future, if you have the opportunity to see the perspective of the high-altitude overlook, you will probably have a sense of trance:
It is as if the building is growing out of the park.
Because he was unwilling to make the slightest compromise, he had the "park life above the main city", which is quite rare in the whole of Shanghai, which can now be glimpsed in part of the face.
03
Five, high cashing power - high quality
When the standard is raised between the tangible and the intangible, and the purpose of high-level aesthetics is always online, the realization of the ultimate goal of "high quality" has almost become inevitable.
Real view of the passage of the underground lobby of STARRY Xunguang Garage
Even if there is psychological preparation, the quality impact brought by the craftsmanship details between Putuo Jinmao Mansion still exceeds expectations.
Just starting from the lobby of the public area on the ground and returning home, it is worth savoring repeatedly.
From the laying of expensive Brazilian gold hemp stone on the exterior wall of the entrance hall, the inlay of ancient copper-plated stainless steel plates and a large number of metal lines;
Actual view
To the interior wall, the Italian luxury stone white gold sand is collaged, and the Hermès chain pattern marble on the floor is perfectly artfully stitched......
Actual view
The rich layering and variation give a unique charm and soul, and every patchwork and texture seems to tell a wonderful story.
Not to mention that on the most important "façade", a "triple door" has been created to fill the sense of honor and homecoming ceremony.
The first door - the entrance door of the public lobby.
With the laminated glass and 2mm thick stainless steel plate as the base, the stainless steel metal lines of the same color of the steel plate are outlined and embellished, and the stainless steel handle is almost the height of the entire door.
Actual view
Such a tall family, the skill is exquisite and heavy, and even the hinge is directly doubled to make a 4-hinge design to support it. But even when viewed so closely, the articulation is quite seamless.
Actual view
The second door, a customized hardcover elevator in high-grade bronze color, makes every step of the way home without losing style.
Actual view
The third door - according to the national standard special door customized, steel plate thickness is not less than 2mm steel and wood composite entrance door, the moment you see it, you will have a sense of security.
Actual view
The moment the future owner opens the door of his house, he will inevitably be amazed:
The same door actually made a unique inside and outside color.
The exterior doors still echo the bronze tones of the elevator hall, while the interior doors have been transformed into white tones that echo the interior Chanel style.
Actual view
Of course, the "triple door" is just an appetizer, hidden behind the future living space, and there are too many details to count.
FPEE+ technology living space latest 107 square unit model house real picture
Two years ago, Sister Yan was amazed by the generous measures of the top luxury mansion Manhe Beijing almost according to the 1:1 cash delivery of the model room, but she never thought that now in the middle of Shanghai, you can still see such as Putuo Jinmao Mansion:
In addition to soft decoration, there are almost 0 non-bid model houses.
In the simple and atmospheric Chanel style, the living room and the master bedroom are matched by leather upholstery and black metal lines inlaid in it......
Actual view
From the door number and the inconspicuous threshold stone, to the wall of the kitchen and the countertop of the bathroom...... The use of imported natural stone and large rock slabs can be seen everywhere.
Actual view
Even the kitchen is equipped with Bosch, Franke, Eco Water and other first-line high-end brands...... It's all about what the future will look like.
But that's far from the end.
What is more worth savoring about this project is those seemingly inconspicuous subtle corners.
For example, in this model room with almost zero non-bidding, you can see such anti-collision measures next to every door you see.
Actual view
Putuo Jinmao Mansion is not to make a beautiful work and come out, but to keep this exquisite for a longer time, to do as much "insurance" as possible.
This is the full sincerity from Jin Mao, when you think that the presentation is enough, there will always be more surprises and thoughts.
"Far beyond expectations" is Jinmao's "standard answer sheet".
04
Five-high cash-in power - high-tech
If the previous points, in other real estate companies, still belong to the level that hard work can reach, the last point we want to talk about is the real sense:
Exclusive to Jin Mao.
Looking at the fame of Jinmao Mansion IP, one of the underlying logic and core forces that is not ignored is the 12 major scientific and technological systems.
This system, in the past ten years, has made countless real estate companies love and hate:
I love its success and try to copy my homework, and hate it for "only Jin Mao can do it".
When other companies didn't even understand the twelve major science and technology systems, Putuo Jinmao Mansion taught their peers another lesson.
In this project, we have seen the biggest breakthrough since the birth of the IP of Jinmao Mansion, which is also customized for Putuo Jinmao Mansion:
The "FREE+ sub-household technology system" has been fully introduced.
As the first Jinmao Mansion in the history of Jinmao to apply household energy in the whole community, Putuo Jinmao Mansion can even be said to have forced a milestone technological innovation within Jinmao:
In the future, left-handed centralized energy, right-handed household energy.
The beauty of Jinmao Green Technology Residence, simply put, is that it can cool and heat in a silent and balanced manner, displace air, adjust humidity, and let the people in the room unconsciously enter the most comfortable state.
For the owners of Putuo Jinmao Mansion, they will be able to achieve this new split-household system in the future: more flexible control of temperature, etc., more economical use of energy, and remote control.
Diagram
The final orientation is the "first experience" in the entire Jin Mao Mansion system:
The whole community is comfortable, free and healthy.
Others are still babbling on the technology system, but Jin Mao has already achieved supernatural in this project.
05
Five, high cashing power - high service
Sister Yan went to Putuo Jinmao Mansion to step on the plate several times, and every time she could find more surprises.
It is a high-standard, high-value, high-quality, high-tech product force that is more mellow and mellow, and it is also the service force that will always be ironed.
Sister Yan has been to Putuo Jinmao Mansion on rainy days and sunny days, often before people get out of the car, the professional and handsome security guard has already picked up an umbrella to welcome over, and sent the people in the car to the sales office one by one to avoid the sun and rain.
Once, when the sun was very good, I came out of the project after stepping on the plate, and I unexpectedly found that there were more intimate sunshade measures on the car, and immediately looked around and found that almost all the vehicles were like this.
Sister Yan has seen many projects, and it is not uncommon for her to take the initiative to give an umbrella, but it is the first time that she silently goes to protect the customer's car like this.
In the past, Sister Yan often heard that Jin Mao's service was excellent, and after such a personal experience, she understood the preciousness behind it, everything was appropriate, not too disturbing and caring.
With the support of Jinmao service, these are only a very subtle embodiment of the "five-star service" that future owners can experience.
As far as Sister Yan knows, based on the green genes of the Jinmao brand, Putuo Jinmao Mansion has created a unique forest green community to provide customized high-circle services for owners.
I have to sigh that Jin Mao really deserves to start as a high-end hotel, and only with such genes can the service be done to such a degree.
epilogue
Spare no effort to deliver on the aesthetic life
Jin Mao raises the ceiling of the industry's future delivery
After writing today's article, Sister Yan admires it in her heart.
On the one hand, we are constantly hearing the murmur that universal delivery is rights protection.
On the other hand, what is presented in front of us is that Jinmao is already using its super "cashing power" to raise the ceiling of the industry's future "delivery power" in one fell swoop.
Other people are seeking to be qualified in product creation and cashing, but he is pursuing full marks.
Look at the interpretation of high-dimensional aesthetics:
It is not only a simple visual beauty, but also a comprehensive aesthetic life in terms of spiritual enjoyment and physical feeling.
Therefore, in a new 107-square-meter model house recently launched in Putuo Jinmao Mansion, you can also see such a scene in the bedroom:
FPEE+ technology living space latest 107 square unit model house real picture
It is also such a scene that we can better appreciate the deeper artistic conception of "park life above the main city" created by Putuo Jinmao Mansion based on the central green space of Taopu.
It is a very high purpose of life, and it is also a super aesthetic standard.
Look at the guidance of new trends in life:
At that time, the first batch of Jinmao Mansion owners such as Daning Jinmao Mansion can be said to have grown up with Jinmao, Jinmao has grown up because of the establishment of the Jinmao Mansion brand, and these owners have also fully enjoyed the second-hand premium and daily comfortable living experience, and they have become the leaders of a generation of new life trends.
Daning Jinmao Mansion and Hongkou Jinmao Mansion at the price of the inner ring are sold in Shanghai Central,
Taken from Centaline Real Estate
In the future, the owners who live in Putuo Jinmao Mansion can imagine that they will also lead a new trend of life in a higher dimension based on the bottom plate of green technology life.
Because of these rare product displays, Putuo Jinmao Mansion has now surpassed its competitors in terms of market performance and recognition, and has become a "park top" project in the true sense of the word in the treasure land adjacent to Taopu Central Park.
Recent sales
Finally, Sister Yan also wants to emphasize:
In the operation of Putuo Jinmao Mansion, the aesthetic power of all-dimensional attention is a very important factor, which runs through all aspects of this project, and also penetrates into many other projects of Jinmao.
Even, aesthetic power has become the most important direction in the whole Jinmao trading.
It is also because this beauty penetrates every detail of the project and the subtleties of life that it is more precious and difficult, so that today's Jinmao is more worthy of our admiration and learning.
It's no accident that an IP can succeed and can continue to be successful for more than a decade. Because Jin Mao has been constantly surpassing itself and constantly seeking upward, we often have the saying:
Time test, no one loves it.