On April 23, the large-scale live broadcast of the CCTV Reading Carnival jointly organized by the social education program of China Central Radio and Television and the Propaganda Department of the Longgang District Committee of the Communist Party of China in Shenzhen was broadcast, which triggered heated discussions on the whole network.
Listen to a book and express endless power
From 15:30 to 19:30 on April 23, the four-hour live broadcast of the reading relay marathon started in the city study room of the main store of Xinhua Bookstore in Beijing. More than 20 hosts of China Central Radio and Television, including Li Pan, Shi Qiongxuan, Shama Aguo, Ding Yuanyuan, He Chao, Qiao Fei, Zhang Xi, etc., and well-known scholars and experts formed a "leading reader group" to share their "book of life".
In addition to being broadcast on the CCTV client, the live broadcast also created a communication matrix covering the entire network, and the official CCTV accounts of video accounts, Douyin, B station, Weibo, Kuaishou and other platforms were broadcast live simultaneously, and the whole network received more than 10 million views. During the live broadcast, the organizer also prepared rich book gifts for the audience, and the on-site interactive atmosphere was strong, and netizens shared their "book of life" in the comment area, leaving messages saying that "reading books is a happy life" and "it's good to be able to calm down and read in the fast-paced era".
Under the leadership of Li Pan, the image ambassador of national reading and the host of the "Reading" column, 35 readers shared their childhood books, pillow books, and classic books through various forms such as speaking, singing, dancing, commenting, reciting, and giving speeches around the "Book of My Life". "Parting: Diary of Accompanying Mother", "Growing Up Freely", "The Biography of Su Dongpo", "The Weakness of Human Nature", ...... Good books are frequently released at the live broadcast site, and the "Leading Readers Group" uses their life reading to show the audience the profound meaning of reading - some books accompany them through the trough period to find support, some books let them think inward about the meaning of life, and some books increase their perception of the world. Each book carries a unique story and emotion, and becomes everyone's life navigation.
Hold a book and wander around the capital of books
In addition to the 4-hour reading marathon relay, highlights of reading activities held in Longgang District, such as the City Reading Flash Mob, the Greater Bay Area Lawn Reading Club, and the Little Picture Book Story Club, were also interspersed during the live broadcast, conveying the humanistic image of scholarly and poetic Longgang to the national audience.
Under the poetic halo of spring, a chic city recitation "flash mob activity" is being launched. The 4 minutes and 23 seconds of the event are carefully designed to respond to this day of books. CCTV's "Leading Readers Group" joined hands with reading and recitation enthusiasts from all walks of life to recite "Readers Are Happy People" in unison to convey their sincere feelings about reading. Li Pan sighed: "The pace of modern life is as fast as a flash mob, we might as well occasionally slow down in the hurry to enjoy reading, so that the troubles in our hearts will also dissipate, which is also the inspiration of reading flash mob to the public." ”
A cultural feast across Shenzhen and Hong Kong, the emotional resonance reached by reading as a link spreads in the Greater Bay Area Lawn Reading Club. Ge Jianxiong, Ye Xiaogang, Yu Keling and other well-known scholars, writers and student representatives from Shenzhen and Hong Kong shared the "Book of Life" that illuminates their growth path. This is a cultural fusion between Shenzhen and Hong Kong, and it is also a gentle exchange between reading and spring. Li Pan was also deeply affected in the live broadcast room, she said: "The grass reading club brings people the feeling of spring, but no matter where we are, as long as we read, we can feel the warmth of spring." ”
The little picture book story will make the laughter and laughter of the parent-child audience intertwined in the Children's Hall of Longgang District Library, and also add a touch of childlike brightness to the live broadcast event. Classic picture books nourish children's hearts and inspire them to find wisdom in reading.
Taste a book, build a happy reading Longgang
"My Book of Life" provides insight into the wisdom of life through reading, and Shenzhen Longgang has built many "happy reading" corners in the city with practical actions.
With the creation of the "Longgang Model" for the vertical management of the main branch of the National Library, many industry experts have endorsed Longgang National Reading, the Longgang Literature Series was unveiled in Shenzhen Reading Month, and the selection of "Top Ten Scholarly Doors" in Longgang District has been carried out for three consecutive years, and dozens of "leading readers to the grassroots action" have entered the field of vision...... Longgang District not only practices the four words of "national reading" with diversified, nationalized and global reading activities, but also gradually launches the reading brand of "Longgang Sample".
"Every Longgang person who loves to read can find a library that suits him at his doorstep and find his own reading chair. "In the future, Longgang District will continue to create a new space for reading culture, explore new forms of reading activities, and contribute to the construction of a Shenzhen-Hong Kong co-reading cultural zone and the creation of a scholarly urban cultural atmosphere.
Written by: Nandu reporter Yan Peng correspondent Long Xuan