AMERSFOORT, Netherlands, April 24, 2024 /PRNewswire/ -- On April 23, the high-profile cross-border Dutch version of Meso's infant formula was launched in the Netherlands and China, and the immersive new product launch was held at Meso's own farm in the Netherlands.
The new Dutch version of MesoFounded in 1871, FrieslandCampina, the parent company of FrieslandCampina, has a history of more than 150 years, owns about 70% of the pastures in the Netherlands, and exports its products to more than 100 countries and regions around the world. In 2004, FrieslandCampina was awarded the title of "Royal" by the Dutch royal family.
Adhering to the parent company's natural way, adhering to the concept of natural nourishment, based on the century-old dairy knowledge and experience, Meiso empowers products with cutting-edge technology, realizes the whole industry chain management from "farm to table", and is committed to retaining the precious natural nutrition derived from milk. The cross-border Dutch version of Meso will also fully implement the brand concept of nature and technology in the research and development of new products, with the core concept of "double material optimization", aiming to make the baby's stomach stronger.
The cross-border Dutch version of Meso is newly launched
Double material is excellent, and the belly is twice healthyDual-material HMO - In the core formula of the new product, the Dutch version of Meso adds 2'-FL HMO breast milk oligosaccharides [1] . 2'-FL HMO[1] is beneficial to the growth of high-quality microflora, supports intestinal self-protection, and establishes the environmental microecology in the belly.
Another advantage of the new formula is that the exclusive Novas milk directly from the farms of Maxim is rich in Novas soft protein[2], which is soft and easy to digest, and the fresh milk is powdered at one time, locking in 90% of the natural nutrients [3], with a smaller structure and easy absorption.
With double material optimization, help the belly to be healthy. The new Dutch version of Meso has been certified by the EU and the Netherlands to double standards, so that more Chinese babies can also enjoy the same excellent milk powder in the Netherlands.
Own ranch in the Netherlands, immersive new product launchesIn order to celebrate the official launch of the new product, Meso held a unique launch conference on April 23 at its own farm in the Netherlands, realizing the two-way flow between the brand and users. The panorama of the press conference showed the purity of the brand's milk source, the dairy farmers' intentions to treat the cows like family, and immersively deciphered the "super cow secret" contained in the cross-border Dutch version of Meso.
Maxim's own farm in the Netherlands
Metso executives and business partners from China and the Netherlands gathered at the press conference to witness this critical moment. Van Tran, Global Marketing Director, FrieslandCampina, Jan-Pieter Tanis, Global Commercial Director, FrieslandCampina, Geja de Vries, R&D Director of FrieslandCampina, Xue Jie, Chief Marketing Officer of FrieslandCampina Professional Nutrition China, Hou Peng, Chief Sales Officer of FrieslandCampina Professional Nutrition China, attended the press conference, and gradually presented the ultimate quality of the Dutch version of FrieslandCampina Professional Nutrition China through layers of decryption links, and deciphered the core advantages of "double material optimization" from multiple angles. At the end of the press conference, a Gen Z Dutch dairy farmer from Maxim made a surprise appearance to share the way of nature that he has adhered to for 150 years, and led the guests to visit the ranch barn on the spot, and personally described the ingenuity of "treating cattle as family".
The cross-border Dutch version of Meso held a launch meeting on its own farm in the Netherlands
It is worth mentioning that a number of maternal and infant Vs from the Netherlands and neighboring countries also came to the scene. As an overseas loyal fan of the brand, the multi-platform live broadcast for this official announcement event also allowed Chinese consumers to unlock the cutting-edge trends of new products for the first time and share this immersive feast. On the same day, a total of more than 160,000 people watched the live broadcast, breaking the circle strongly.
FrieslandCampina's member dairy farmers help launch new products from FrieslandCampina
Accelerate the transformation of cross-border businessThe listing of the cross-border Dutch version of Friso in China reflects the in-depth layout and accelerated transformation of Metso's cross-border business in China. As Chen Ge, President of FrieslandCampina China, said, "The reopening of ports after the epidemic has reopened the path of consumer awareness for cross-border e-commerce business, stimulated interest and goodwill, and met the needs of more diverse cross-border users with a more open attitude." We are also looking forward to bringing the world's most cutting-edge products to more Chinese babies. "
Looking forward to the future, the cross-border business of Metso will actively adapt to the global digital wave, deepen market insight, take products as the driving force and data as the starting point, continue to develop and launch more high-quality new products in the Netherlands, and open a new chapter in business expansion.
Exegesis:
[1] Reverri, E.J. et al., Nutrients 2018, 10, 1346.; Vandenplas, Y. et al., Nutrients 2018, 10, 1161.
[2] Protein refers to softly linked, non-micellar casein
[3] Refers to natural nutrient small molecules (small molecules refer to lysine in proteins that are not glycosylated to preserve the protein's natural nutritional value) that are smaller in structure and better absorbed than glycosylated proteins Zenker et al., 2020; Nyakayiru et al., 2020