On April 21, during the second bamboo cultural festival in Daguan County, bamboo experts and enterprise representatives from all over the country observed, exchanged and learned from each other on the integration of agriculture, culture and tourism in Daguan's "one county and one industry" bamboo industry.
Daguan County is known as "the hometown of Chinese bamboo" and "the hometown of Chinese waterfalls". In recent years, based on the advantages of ecological resources in the county, Daguan County has actively mobilized rural products, land and other resources with landscape and pastoral landscapes, agricultural production activities and special agricultural products as carriers, cultivated and created new forms of rural tourism, accelerated the integration of agriculture, culture and tourism, and released new momentum for rural revitalization.
Policy guarantees, and strive to enhance the soft and hard power of the integration of agriculture, culture and tourism
Establish and improve the industrial development mechanism. Focusing on the development goal of "building a pillar industry of 10 billion yuan in tourism", the "Overall Plan for the Development of the Bamboo Industry in Daguan County (2018-2026)" was scientifically compiled, and the "Implementation Opinions on the High-quality Development of the Bamboo Industry in Daguan County" was issued.
Focusing on the layout of the bamboo industry, we plan to build corresponding bamboo shoot picking experience and tourism routes, vigorously develop sightseeing, leisure and experience agriculture, and actively build characteristic villages and tourism brands with the integration of bamboo tourism;
Organize and guide the operators of rural tourism demonstration households, farmhouses, and rural homestays in towns and villages, improve the way of operation and management, and improve the level of tourism service reception. At the same time, pay attention to the self-discipline function of the industry, strengthen the internal management of rural tourism practitioners, and enhance the endogenous power of the development of rural tourism.
Led by the industry, we will strive to launch the engine of rural revitalization
In accordance with the concept of "industrialization of ecological construction and ecological industrial development", aiming at the goal of "China's best and world-class", and in accordance with the development idea of "one body and two wings" of bamboo shoot processing and bamboo processing, Daguan County has built a "green food brand" with an output value of 10 billion yuan of 1 million mu of bamboo in the whole chain. Vigorously build a set of scientific and technological research and development, bamboo shoot processing, trade logistics, brand building, sightseeing and leisure in one, the primary, secondary and tertiary industries are highly integrated into the bamboo industry pastoral complex, promote the bamboo shoots, bamboo home, bamboo building materials decoration, bamboo sightseeing and tourism and other business cluster development, and constantly extend the industrial chain, enhance the value chain. It is planned to achieve an industrial output value of more than 3 billion yuan in 5 years, and a goal of more than 10 billion yuan by 2035, so as to build a practice base for the "Two Mountains Concept".
Coordinate the formulation of rural tourism distribution, industrial positioning, marketing and other plans. Develop a bamboo forest tourism, leisure and health care development model that integrates bamboo forest landscape, bamboo culture and ethnic culture, and accelerate the promotion of projects such as Xiaozhu Homestay, Xiaozhu Homestay, Xiaozhu Town, Bamboo Forest Leisure Ecological Park, Bamboo Culture Expo Park, and Bamboo Forest Health and Wellness Experience Center, so as to create a Xiaozhu characteristic town with endogenous industry, functional complexity, small and beautiful form, and flexible operation mechanism. Relying on the bamboo demonstration area, with the ecological agriculture leisure and sightseeing park as the carrier, we will build a demonstration base for bamboo sea, bamboo garden sightseeing and bamboo shoot and bamboo processing and production, extend the bamboo industry to the direction of leisure agriculture and experience agriculture, carry out the development of ecological tourism and experience tourism, and embark on a tourism development road of "tourism and agriculture".
REC
The integration of culture and tourism stimulates the new vitality of rural tourism in the whole region
While promoting the construction of demonstration projects for the integration of agriculture, culture and tourism, combined with the development model of "agriculture + culture + tourism", we will make every effort to build rural tourism characteristic brands such as "one township, one scene" and "one village, one color", and do a good job in "rural tourism + culture + health care" to highlight regional characteristics. Relying on the rich folk culture of the Miao nationality in the county, such as the "Huashan Festival" and the "Torch Festival" of the Yi nationality, and in the form of "Xiaozhu Cultural Festival", "Bamboo King Bamboo King Competition" and "Village Stage", we will continue to promote the innovation and development of rural tourism and cultural industry, and on the basis of maintaining the original folk cultural characteristics, we will excavate the history of "bamboo", enrich the "bamboo" culture, and tell the story of "bamboo".
Implant to carry out interactive farming and farming activities and inheritance and promotion of ingenuity of rural traditional craft production activities, actively promote beads into a chain, connect into a surface, promote scenic spots, boutique homestays, rural Internet celebrity highways, farm food, wild camping and other rural cultural tourism elements to connect the dots into a line, to create rural tourism overnight tours, weekend tours and other multi-category line products.
Focusing on the six elements of "eating, living, traveling, traveling, shopping and entertainment", combined with leisure and health culture, we actively launch rural tourism festivals with national characteristics, rich cultural content and strong participation of the masses, integrate rural cultural elements into popular products such as rural leisure and vacation tourism, rural ecological tourism, and rural red tourism, and comprehensively implant experiential diversified tourism formats with the theme of agricultural research, outdoor leisure, parent-child picking, etc., fully demonstrate the charm of rural tourism in our county, and start the "hometown of bamboo" Rural tourism brand, promote the production area to become scenic spots, products into commodities, private houses into homestays, to achieve agricultural efficiency, farmers' income, tourism color, and stimulate the new vitality of rural tourism in the whole region.
Editor丨Pan Haiyan Editor|Li Zihong