More than 4,000 exhibitors are presented
More than 100,000 square meters of grand wine exhibition
It attracted nearly 100,000 professional visitors
"Two-way travel" with buyers from 140 countries and regions around the world
The 56th Vinitaly International Wine & Spirits Trade Fair, a global wine exhibition with more than 4,000 exhibitors from more than 30 countries and regions and an exhibition area of more than 100,000 square meters, came to a successful conclusion on April 17.
The four-day exhibition received a total of 97,000 professional visitors, including more than 30,000 overseas visitors from 140 countries and regions, accounting for 31% of the total number of visitors. The top five countries of origin for overseas visitors were the United States, Germany, the United Kingdom, China and Canada, including 1,200 invited buyers from 65 countries and regions, in cooperation with Veronafiere S.p.A and ITA/ICE, an increase of 20% compared to 2023.
A group photo of Chinese buyers at the Vinitaly exhibition
During the 2024 campaign, the Vinitaly Plus business matching platform witnessed more than 20,000 business appointments, while the Vinitaly and the City series of tastings increased by 11% to over 50,000 in total.
Vinitaly's many highlights, events and themed exhibition areas once again highlight the exhibition's keen insight into consumer trends and its commitment to meeting the needs of the industry. At the same time, this year's Vinitaly China team also invited Vincent Xu, a well-known lecturer of wine, liquor and spirits, and the founder of the CBC Chinese Baijiu Course, to Verona to present the Chinese Baijiu Master Class for the first time, based on the CBC Chinese Baijiu system, taking the three core aroma types of Baijiu (strong aroma/sauce aroma/light fragrance) as an example, to analyze the important factors affecting the style and quality of Baijiu for international buyers, and to taste Chinese Baijiu in an innovative way.
The scene of the Chinese liquor master class
With the successful conclusion of Vinitaly 2024, our eyes will also turn to Wine to Asia, an important project of Verona Messe in China. For buyers who can't make it to Vinitaly, Wine to Asia will be an important wine event that you can't miss.
Wine to Asia 2024 will be held from 9 – 11 May at the Shenzhen Convention and Exhibition Center (Futian). This year, the event will continue to present a wide range of world-class wines, attracting many important buyers and professional visitors from China and Asia.
With the rapid changes in the global consumption situation and the continuous evolution of market trends, Wine to Asia will also present a professional and efficient trade show through innovative exhibition areas and content design, highlighting the style of the world's high-quality wines and spirits, and the exhibition will also be accompanied by a series of exciting activities and peripheral linkages to promote in-depth exchanges between industry professionals.
In addition to the newly added Georgian Pavilion, Swiss Wine Pavilion and Serbia Pavilion, the Living Wine Pavilion and the YGCW China New Power Pavilion, which attracted much attention last year, will also be upgraded in scale.
At the same time, the Italian National Pavilion, led by ICE/ITA, will also invite Andrea Lonardi MW, Italian Master of Wine, to China this year, and will give a wonderful theme masterclass and actively interact with the audience on the spot.
本届Wine to Asia还将携手少庄主打造独家策划特别品鉴区“一个展位，打卡必喝的100款中国葡萄酒”；以及联动酒吧行业一众顶尖团队及品牌在展会中开启Wine to Asia限时酒吧——Galleria Hunter， 特邀当今醉潮醉火爆的酒吧主理人Tommy Wong（深圳Hope&Sesame、长沙CMYK酒吧）、Raphael Holzer（Fernet Hunter）和 Vivienne Sha（Maison Ferrand）。
In addition to 20+ professional and international master classes, the three-day event also featured a series of wine-themed pop-up events and forums in collaboration with Grape Wall of China.
In addition to the three-day exhibition, Wine to Asia will also return to the 2nd Wine to Asia Greater Bay Area Wine Week from 1 to 11 May, with a nine-city linkage (Shenzhen, Guangzhou, Hong Kong, Macau, Zhuhai, Foshan, Dongguan, Huizhou and Zhongshan) to stimulate and promote the development of wine consumption and lifestyle in the Greater Bay Area.
如此丰富多彩的Wine to Asia 2024，你是否心动呢？
If you are an importer, distributor, buyer, purchasing decision maker in the catering and hospitality industry, and a wine and spirits collector, please complete the pre-registration and look forward to this wine and spirits industry event.