- This article is reprinted from Real Estate Review, and the content is synthesized from the Internet, netizen comments, etc
The Vientiane Hui, which is on fire by the Yangtze River Bridge, is no one shopping?
It has been less than three years since the opening of Qiaobei Vientiane City, close to the Yangtze River Bridge and not far from the subway, surrounded by mature communities, it stands to reason that there should be no shortage of passenger flow. When it first opened, Vientiana City featured a photo spot with the Yangtze River Bridge, and it became an Internet celebrity shopping mall.
However, in the past six months, from time to time, some people have posted complaints about Qiaobei Vientiane City on the Internet, and words such as "no one visits" and "store cabinet removal" frequently appear. Has the popularity of Qiaobei Vientiane really fallen to such a level?
01 A large number of shops were withdrawn
Qiaobei Vientiane City is located in Puzhu North Road, Jiangbei New District, close to the north end of the Yangtze River Bridge, from the Yangtze River Bridge North Station of Line S8, it can be reached by walking for about 8 minutes, and the transportation is very convenient.
Like other shopping malls, the B1 floor of Qiaobei Vientiane City is also dominated by small restaurants, with a small number of famous jewelry and Suguo City supermarket attracting customer traffic.
However, the current popularity of the mall is not enough, and you can feel it from the moment you enter the door.
Walking around, you can find that many shops on the first floor are in a state of waiting for investment, probably for aesthetic and publicity reasons, and most of the brands marked on the fence are stores in the mall.
There are also some stores that have just closed, and the signboard on the front of the store is still there, but the floor of the store has accumulated dust.
In addition to supermarkets and a small jewelry store, most of the stores that are open are concentrated in the Yami Market in the atrium, fried chicken, milk tea and some fast food outlets.
The second is that there is not much passenger flow. On weekdays, around 6:30 to 7 p.m., when the meal is served, there are three or three customers dining in the restaurant on the first floor;
A large number of shops are hung up to be fenced for investment, almost on every floor of the BRIDGE Vientiane City shopping mall, and the situation from the first to the fourth floor is not much better than the negative first floor.
On the first floor, there are also a large number of fences in the atrium, in addition to the tea and pleasant color showing "about to open", more are empty shops waiting to be attracted and just withdrawn.
Stores such as Nayuki's Tea, Manner Coffee, Bawang Tea, Huawei, and Uniqlo have a relatively concentrated customer flow, but there are very few customers shopping with milk tea in hand.
The second floor is mostly branded clothing and a small number of restaurants, and there are also a large number of empty shops that are fenced off. Except for the people who go up and down near the escalator, there are almost no customers stopping or hanging out on the entire floor.
The third floor is also deserted, with a large number of empty shops and closed shops, and the overhead lights in some areas are off, making the lack of light even more depressed.
The only ones that are open are women's clothing stores, children's clothing stores and video game arcades.
The restaurants on the fourth and fifth floors are more concentrated, and there are many customers in the restaurants such as Longge self-service small hot pot, Nan hot pot, Li Xiang prawns, and Huomei banyao, which are more popular than other floors.
But there are also a large number of empty shops in the fence, such as Coucou Hot Pot and Alisa Lee Restaurant, which show that it has just closed for a short time.
Continue to go up from the escalator on the fifth floor, which is the highlight of the Qiaobei Vientiane City shopping mall - the roof garden, where you can walk the baby, take pictures, have an open-air barbecue, and check in the night view of the Yangtze River Bridge, which is the biggest drainage tool when the mall opens.
Compared to the bustle of July 2021, the current rooftop garden is more tranquil and cozy. The weather in April was neither hot nor cold, and there were only a small number of parents with babies, elderly people for recreation, and a few young people who were taking photos with the bridge.
Maybe it was a weekday when the actual investigation was carried out, and there were not many people who came to shop. A citizen who was walking her baby said that her family lives in the community opposite the mall and comes to visit almost every day. Although there are more people on weekends, it is nowhere near as good as when it first opened.
02 The highlights of Internet celebrity shopping malls are no longer there
No matter what the current situation is, Qiaobei Vientiane City has made the people of Qiaobei pour a lot of expectations into it.
Qiaobei Vientiane City, formerly known as Le Du Hui Shopping Plaza, failed to complete and open for many years after the construction started in 2013, until it was taken over by China Resources in 2017 and restarted in 2019.
In June 2021, the MixC was officially opened with the theme of "Seeing Vientiane from the Bridge", making full use of the location advantage of "Roof & Bridge" and becoming the best viewing spot of the Yangtze River Bridge in Nanjing, attracting everyone to check in.
The open-air roof garden with a view will also attract traffic to the mall through offline activities with different themes. For example, the customized helicopter with the theme of "PINK FLY" for the first anniversary has set off a check-in craze on social platforms.
In addition to the roof garden, another popular restaurant is the food and beverage outlets, such as the food court on the first floor, Nayuki tea on the first floor, hot pot on the fourth and fifth floors, Korean food, sauerkraut fish, buffet, barbecue, bullfrog, etc., with a wide variety of delicacies that can satisfy the taste buds of most consumers.
Photo taken in July 2021
At that time, even on weekday evenings, restaurants and bubble tea shops on the fourth and fifth floors had to call and queue up, and the photo check-in points on the roof of the building relied on "grabbing" to occupy the best position.
Qiaobei Vientiane City is located at the intersection of Puzhu North Road and Qiaoyin Road, and the lower bridge entrance of the Yangtze River Bridge, and is surrounded by mature communities such as Jinxiang Landsea Mangrove Forest, Haide North Shore City, and Promoting the Rising Sun and Falling in Love City, with convenient transportation and stable passenger flow.
After the opening of Metro Line S8 at the end of September 2022, the location advantage has been further improved.
03 Where does Qiaobei Vientiane City go?
On Xiaohongshu, Qiaobei Vientiane City is mainly complained about, focusing on the two major aspects of nearby transportation and investment.
In terms of transportation, Qiaobei Vientiane City is located under the Nanjing Yangtze River Bridge, adjacent to the bridge entrance on the bridge, and at the intersection of North Bridge Road, Qiaoyin Road and Puzhu North Road. Due to the subway line 11 under construction, the road section has been temporarily closed, the lane has narrowed, the number of traffic lights has increased, and the Qiaoyin Road has turned left and right, making the current road conditions at the entrance of the mall slightly complicated.
If you drive from the city, you will also face traffic jams on the bridge.
Secondly, there are a large number of commercial entities in Qiaobei and their distribution is relatively dense. Within 2 kilometers of Vientiane City, there are Overseas Chinese Plaza, Golden Elephant City, Mingfa Bund Plaza, Suning Global Tianrun Plaza and the larger Hongyang Plaza.
In the case of many and dense regional shopping malls, all kinds of formats and brand shops tend to be saturated, relatively speaking, whether it is volume, format or brand investment, the advantages of Qiaobei Vientiane City are not too prominent.
And with the decline in the popularity of shopping malls, well-known stores such as KFC, Carpenter Tan, Chow Tai Fook, Lao Wang, and Xiao Chuniang have closed and withdrawn one after another, which not only further affected the popularity of shopping malls, but also became an unfavorable factor for subsequent investment.
However, in the long run, after the completion of Line 11 in the future, it will be connected to S8, and Qiaobei Vientiane City will be a double subway business. At that time, the ground fence will also be removed, and the increase in foot flow will also improve the road conditions at the entrance, bringing more natural traffic to the mall.
At the same time, the shopping mall is still in the process of attracting investment, such as Chayan Yuese, Hong Kong Fu Lao Juice Hot Pot and other shops with Internet celebrities and the first store effect have settled in succession, and the unique view of the bridge in the roof garden is still the "killer feature" of traffic.
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Source | Real estate reviews, Qiaobei Vientiane City, netizen comments, etc