Mengte Jiao underwear, for all girls to make their dreams come true.
To be a princess, you have to believe that you are princess.
You' ve got to walk the way you think a princess would walk.
So, you gotta think tall you gotta smile and wave, and just have fun.
- The Princess Diaries
Every girl has a princess dream. All the sparkle and light should be yours.
From April 19th to 21st, the French Montejiao underwear brand completed its first exhibition in China at the China International Brand Underwear Exhibition.
Cherish the 145-year-old ritual of the brand
Looking back on the invitation day, this invitation letter is undoubtedly a heavy burden for the manager Sean. At the largest and most high-end intimate clothing exhibition in China, how to interpret the precipitation and elegance of a century-old brand, how to continue the romantic glory of the "Flower Era"?
1) To do influence, but also to do brand spirit transmission
"We are not just making a venue, it is also the first exhibition of the Mengtejiao underwear brand in China, which must conform to the romantic and elegant tonality of the brand itself, and at the same time match the noble temperament of the silk underwear customer group, and give the brand and consumers a sense of ritual, so that everyone can see our determination to do a good job in products. At the beginning of the preparation, Sean set the tone and goals for the team, and participated in the discussion of the exhibition hall plan many times, repeatedly revised and confirmed.
2) Romantic interpretation of original elegance
In the end, the theme of "RomanticShine" led everyone into the world of spring flowers. The white translucent shed texture is a pure match with the gold frame, which is full of elegance but not at all ostentatious, the French arched door decoration is not only the origin of the brand's legend, but also the inheritance of the international avant-garde aesthetic, and the rose shape blooms inside and out, echoing the small red flower logo...... Behind every detail is the inheritance of the brand's will.
Standing on the shoulders of a hundred years ago, the manager hopes to live up to the trust from Europe and make Mengtejiao underwear the choice of more girls.
Flock to check in the white moonlight of the underwear exhibition
Because of the heart, so amazing. On April 18, in the preparatory group of the China International Brand Underwear Exhibition, the construction of the platinum pavilion became unexpectedly popular, and the circle of friends of relevant personnel was swiped from afternoon to early morning. At 9:00 on the 19th, the crowd came in waves.
1) 出 SVIP
The lights in the hall are lit up, and the moonlight is sprinkled around like a silver mist, and the elegant temperament that blows on the face attracts more and more people to stop, and the first batch of SVIP exhibition groups will be ushered in in less than half a day.
Zhang Li, former director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, Lu Shaobo, President of the Guangdong Textile Association, Li Yin, Secretary General of the Guangdong Textile Association, Chen Tongxuan, Executive Chairman of the Guangdong Textile Association, Cao Xuejun, former first-class inspector of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, Li Jiangang, executive deputy general manager of SIUF Shenzhen Underwear Exhibition, and other heavyweight guests came one after another, and were personally received by Sean.
This luxurious gift also allowed the organizers to see the importance and recognition of the French brand to the Chinese market, and the million cost was only 72 hours to meet, which shows its courage.
2) Online gathering: live broadcast of multi-platform exhibition area
As an early head anchor, the manager Sean personally has millions of fans, and she is very willing to share the joy of her career and life. "They are family and friends. Since I became the manager of the operation of Mengtejiao underwear in Greater China in 2020, more and more fans have supported me and followed me, and they have also become fans of Mengtejiao. ”
Therefore, during the development period, Sean not only met with a large number of on-site fans, but also broadcast live on multiple platforms, incarnated as everyone's "online exhibition" partner, explained the trend, and specially invited the designers of the French headquarters to exchange experiences at the exhibition, just to let everyone better understand the product.
At the same time, Mengtejiao also attracted millions of fans, KOLs, local authoritative official media Shenzhen News Network, industry professional underwear media and other live broadcast rooms to visit and check in, attracting big names to report on it.
From the silk elegance of a small red flower to the romantic bloom of the Platinum Pavilion, the road of Mengtejiao out of the circle is continuing. Under the siege of the times, the manager also has his own unique views on how to maintain the quality of a century-old brand.
Every girl is ordinary and precious
"Underwear is never a shackle that binds women, but a true self-growth, an expression of emotion and love, and a blooming rose in the heart. In an interview with Shenzhen News Network, Sean expressed his views and said that this is also the idea of the brand's new products.
1) Walk all over the world and walk through a hundred years just for the ordinary you
As a century-old brand, Montejiao underwear has been stationed in China for more than 40 years, through French cutting-edge technology, excellent craftsmanship and high-quality fabrics, the brand aims to realize the beauty of every woman and shape a romantic and free body.
Treat every inch of skin with the delicacy of silk fabrics, and awaken every self with the romance of lace, outside the style, the brand sees contemporary women's pursuit of freedom and self, and calls on everyone not to be afraid of being stared at, and supports everyone not to be ashamed to perform. Therefore, the new product is more inclusive, say goodbye to large-breasted customization, small-breasted exclusive, and brand customized breast pads, so that every girl can achieve the perfect breast shape because of Mengtejiao.
"Every girl has the equal right to break free from bondage and the right to strive for beauty." Sharing 145 years of precipitation, Sean is weaving the beauty of elegance and freedom of every woman with Montejiao.
2) Conform to the trend of innovation and become an excellent me
This pioneering spirit of forging ahead was also appreciated by the organizers.
On April 19, at the Golden Belly Pocket Award Ceremony of the 19th China (Shenzhen) International Brand Underwear Exhibition of SIUF, Sean Holding Group's Mengtejiao brand won the "Annual Excellence Award" trophy and won the TOP award of this exhibition. Under the sparkling stars, the century-old brand is experiencing a new era of intimate clothing with domestic leaders.
During the exhibition, the organizer also unexpectedly received an invitation letter from the "shortlisted exhibitors" of China's underwear fashion trends. According to people familiar with the matter, it is the sincerity of the Million Museum and the fine products in the museum that made the organizers temporarily decide to increase this award, hoping that the Mengtejiao brand can create a better "flower era" in China.
In addition to the joy, Mengtejiao underwear has always been open to peer exchanges and customer corrections. "I would also like to think of this platinum pavilion as a castle, where every girl's dream of becoming a princess comes true. Sean, the manager, said in the communication with his partners that we should face everything in the future bravely, freely and brightly, and also enjoy all that life is romantic, happy and joyful.
It is hoped that this shining debut of Mengte Jiao's underwear will be able to enter the world of more girls. When we meet, we can open our arms together for a better moment: "Welcome to RomanticShine".