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Costco was fined 120,000 yuan for false promotion Costco was fined 120,000 yuan for false price comparison promotion

author:DoNews

Tianyancha business risk information shows that recently, Shanghai Pudong Kaishike Commercial Co., Ltd. was fined 120,000 yuan by the Shanghai Pudong New Area Market Supervision and Administration Bureau for using false or misleading price means to trick consumers into trading with it.

The reasons for the punishment show that on the day of opening, the party published promotional information at the door and on the "Costco APP" mini program, only indicating the preferential amount and activity time of the promotional goods, but did not indicate the price to be compared, and the party argued that the historical sales price of the same product in the "Minhang Open Market Inn" was used as the compared price of the promotional goods. According to the reply letter to assist in the investigation, the lowest sales transaction price of the "SONY 85-inch TV" in the "Minhang Open Market Hotel" in the "Minhang Open Market Hotel" was 23,889.90 yuan/unit, and the activity price of the party was 25,879.90 yuan/unit; Therefore, there is a certain price error in the statement that the compared price (original price) of the opening promotion goods claimed by the parties is based on the historical sales price of "Minhang Open Market Inn".

Costco was fined 120,000 yuan for false promotion Costco was fined 120,000 yuan for false price comparison promotion
Costco was fined 120,000 yuan for false promotion Costco was fined 120,000 yuan for false price comparison promotion
Costco was fined 120,000 yuan for false promotion Costco was fined 120,000 yuan for false price comparison promotion
Costco was fined 120,000 yuan for false promotion Costco was fined 120,000 yuan for false price comparison promotion

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