There is no doubt that looking back on the past decade, the global new energy vehicle industry has made essential breakthroughs in popularization and technological innovation. But at this moment, a ferocious wave of involution suddenly hit. The changes in consumption trends under the influence of the economic situation, the in-depth promotion of technology research and development, and the increasingly fierce competition situation have always affected the development trend of the new energy vehicle industry.
In particular, in order to survive and win the future, traditional car companies and new power brands have rapidly evolved from large and small volumes to large volumes, fast and slow volumes. In such an industry background, how can we complete the breakthrough?
The answer is - charming, bold, energetic, and magical new M5, 250,000 can enjoy Huawei's high-end intelligent driving, as well as younger and sportier exterior and interior upgrades, which are very cost-effective.
Released on April 23, the new M5 of Wenjie, the RS version of the Metropolis Red and Tahitian Gray two personalized colors, as well as the new design language have won high attention, and with the leading intelligent driving ability, high-quality driving experience will be full of its own product power, but also give the new energy vehicle industry a new way to break the situation.
The whole series is equipped with high-end intelligent driving as standard, opening a new era
If you want to complete the breakthrough under the involution, you can't take the "big and complete" route, but want to find the breakthrough point and attack. Among them, intelligent driving is undoubtedly an important breakthrough point. According to data from the State Information Center, intelligent driving is becoming an important factor in consumers' car purchase decisions. The ranking of driver-related functions in consumers' car purchase decisions has risen from 14th in 2021 to 5th in 2023.
In addition, the research report "Driving to 2030: The Development Pattern and Outlook of the Global New Energy Vehicle Industry" jointly released by the China Electric Vehicle 100 Association and the McKinsey team shows that leading companies are stepping up the layout of intelligent driving operating systems. At the same time, the participating car companies are also sparing no effort to shape consumers' perception of autonomous driving technology through various communication methods.
At a time when intelligent driving is becoming more and more important, how can we grasp this breakthrough point? There is no doubt that some companies have set an example - Huawei has demonstrated its leading technological advantages and excellent experience in the field of intelligent driving, and is currently the most trusted by consumers. With Huawei's empowerment, the new M5 has super high-end intelligent driving capabilities.
It is understood that the new M5 is equipped with HUAWEI ADS 2.0 high-end intelligent driving system as standard. Coupled with the hardware combination of 1 overhead lidar, 3 millimeter-wave radars, 11 lateral and forward-facing visual perception high-definition camera groups and 12 ultrasonic radars, the new M5 has L2+ high-end intelligent driving capabilities, which can realize full-scene and all-weather perception of dynamic and static targets. With the support of powerful systems and hardware, the new M5 has high-speed, high-end intelligent driving capabilities in urban areas that do not rely on high-precision maps, bringing a first-generation experience.
HUAWEI ADS 2.0 is based on the General Obstacle Detection Network (GOD) and Road Topology Inference Network 2.0 technologies, which can achieve a 99% recognition rate of obstacle types, self-learning, and response to complex road conditions. With the high-speed NCA and urban express NCA that have already landed, the new M5 realizes the intelligent driving experience of "the whole country can be driven, and the road can be driven", and the destination can be reached smoothly without high-precision maps.
With Huawei's technical support, the new M5 has an excellent intelligent driving experience and can perfectly cope with any complex road conditions. When competing products still rely on high-precision maps in the field of intelligent driving and continue to open the city, their intelligent driving level is not at the same level as the new M5. This also means that the new M5 has opened a new era in the field of intelligent driving for the new energy vehicle industry.
The experience continues to be optimized to achieve a high-quality car
For today's consumers, choosing a car is not only a choice of transportation, but also a choice to highlight their own attitude to life. An excellent car is not only a "driver's car" that allows consumers to enjoy the passion of driving, but also a "comfortable car" that can take into account the passenger experience.
Put simply, whether it's a long-distance trip or a daily commute, a high-quality driving experience can make drivers and passengers feel relaxed and happy. It is naturally quite difficult to make a high-quality experience truly realize - it not only tests the company's ability to adjust the control, but also tests the design and workmanship of the interior.
Compared with competing products, the driving experience of the new M5 has no shortcomings, which can be called a "bucket model". Taking the driving experience as an example, the new M5 has the only all-aluminum chassis design in its class, using the front four-ball head front double wishbone and the rear multi-link independent suspension, which is comparable to the chassis configuration of million-level luxury cars.
Moreover, the new M5 has also been specially tuned for the chassis with multi-wheel handling and comfort precision, the chassis is solid and dense, and the driving quality has caught up with the million-level SUV. This makes the cushioning effect of the new M5 on bumpy roads and speed bumps ahead of many luxury models, and the rear comfort performance has reached the level of a luxury sedan, and the chassis performance perfectly balances sporty performance and comfort.
It is worth noting that the new M5 is also equipped with Huawei's HUAWEI DATS 2.0 dynamic adaptive torque system, injecting "soul" into the control. This system can effectively improve the driving comfort of the new M5 in the dynamic driving process, so that the car knows the road better, the control is more calm, and the drive is more energy-efficient.
The ride experience is also the specialty of the new M5. For the riding experience, the new M5 starts from multiple perspectives such as vision, hearing, touch, and sitting. For example, the new M5 is equipped with the same series of star ring scatterers as the M9, integrating light and shadow aesthetics, acoustic technology and AI intelligence. The star ring scatterer applies Schroder acoustic technology, which can be linked with ambient lights to bring the ultimate visual and auditory feast with both sound, shape and color.
At the same time, the new M5 also adopts a more advanced INS molding process, and the overall interior creates a more high-end high-end technology luxury atmosphere. The material of the door panel is not only better to the touch, showing a delicate and unique mottled texture, revealing luxury and extraordinary, even if it looks like a visual enjoyment.
The improvement of the sitting feeling is also the key. The new M5 is equipped with a comfortable cloud seat, which improves the support and softness of the seat cushion, so that every seat is like being immersed in soft clouds, bringing the ultimate comfortable experience in the front and rear rows. Excellent sitting feeling, making every trip a comfortable trip.
Whether it is the driving experience or the riding experience, the new M5 shows high-quality characteristics. Through continuous experience optimization, the new M5 has become synonymous with high-quality cars. Moreover, the new M5 also has a competitive price, with a price range of 249,800 yuan to 279,800 yuan, coupled with a car purchase right worth 37,000 yuan, so that the market power and competitiveness of the new M5 series are comparable to many models of the same level.
From the perspective of the general trend of the new energy vehicle industry, the wave of intelligence is surging. The new M5 undoubtedly stands at the forefront of the tide with its leading intelligent driving ability. Coupled with the high-quality driving experience, the new M5 has demonstrated its core competitiveness to win the future. This also allows the new M5 to break the shackles of involution and inject a new driving force for the strong development of the new energy vehicle industry.