"Kitchen" to "Workshop"
Let the "taste of mother" bloom with new vitality
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"To make mugwort dumplings, you must knead them with hot water, so that the skin can be soft and glutinous" "The salty filling is fried first, not only is it more fragrant, but it will not be very dry when eating" In the live broadcast room of the Shadi Mother Women's Commonwealth Workshop located in Toupeng Old Street, Yipeng Street, Yang Jiangyan, the sand mother, is making mugwort dumplings while introducing the production method of mugwort dumplings through live broadcast. The traditional four-cornered flowers of sesame sugar, the lace dumplings of pickled vegetables and bamboo shoots, and the hand-made finished products have more fireworks than those produced on the assembly line.
△ The picture shows Yang Jiangyan, a sand mother, live broadcast in the live broadcast room
Contribute to the realization of common prosperity
△ Strawberry handmade cake
△ Watercress cake
△South melon
△ Handmade moon cakes
Since 2020, Yang Jiangyan, a food-loving person, has made and sold sandy delicacies similar to moxa dumplings, bean pastry, pumpkin cake and other sand delicacies in accordance with the seasonal solar terms.
"Let mobile phones become new agricultural tools, let farmers become new Internet celebrities, let live broadcast become new farm work, and let data become new agricultural materials. At the beginning of March 2023, the live broadcast room of the Sand Mother Women's Commonwealth Workshop in Toupeng Community was officially launched, and the Gongfu Workshop, which is exploring a new mode of live broadcasting, and Yang Jiangyan, who is looking for a larger market, hit it off and finalized the time and content of the live broadcast. Yang Jiangyan's "stage" has changed from a small kitchen at home to a small workshop in the community. The production process of mugwort dumplings is more intuitively presented in front of customers, traditional delicacies have attracted a large number of new fans with the help of live broadcasts, and Yang Jiangyan has also ushered in the peak of orders. As a direct beneficiary of the live broadcast, Yang Jiangyan gave full play to the radiation and driving role of women's entrepreneurial leaders. In the women's live broadcast room, food making techniques are taught free of charge, so that women with entrepreneurial intentions can learn skills in the process of watching the live broadcast and broaden women's entrepreneurial dreams.
Since the establishment of the Sand Mother Women's Co-prosperity Workshop in 2023, through the model of "one square and three units", women's empowerment, women's entrepreneurship, and item consignment have been integrated into the same position. At the same time, "customized" courses are carried out through the mode of ordering and delivering classes. Since January last year, 6 handicraft, pastry and beauty courses have been carried out, with more than 120 participants. In 2024, the Sand Mother Women's Co-prosperity Workshop will sell lattice shop items through live broadcast, break sales barriers, further smooth sales channels, move the co-prosperity skills course to the live broadcast room, let traditional food and skills and crafts plug in the "wings of the Internet", and guide more women to actively participate in the cultivation of women's talents through online and offline publicity and recommendation, and contribute to the realization of common prosperity.
Source: Grassroots Department of the Municipal Women's Federation, Qiantang Women's Federation
Editor/Fan Yifei