On April 23, the Greater Bay Area Import and Export Commerce Association and the "9+2" Importers and Exporters Association held the strategic launch ceremony of the "Bay Area Power Brand Going Overseas" Greater Bay Area "9+2" Importers and Exporters Association at the 135th China Import and Export Fair ("Canton Fair").
The strategic cooperation aims to build a cooperation platform, integrate international resources, create a service system, carry out action plans, help the Greater Bay Area and Chinese brands to go to sea, and promote the high-quality development of import and export trade in the Guangdong-Hong Kong-Macao Greater Bay Area.
The ceremony was attended by more than 10 leading guests, including Su Bin, Director and Vice President of China Foreign Trade Center Group Co., Ltd., Sun Bin, Deputy Director of the Department of Commerce of Guangdong Province, and Mr. Lin Longan, JP, Member of the National Committee of the Chinese People's Political Consultative Conference and President of the Greater Bay Area Import and Export Commerce Association.
At the strategy release ceremony, Vice President Su Bin praised the "9+2" city import and export economic and trade activities in the Guangdong-Hong Kong-Macao Greater Bay Area on the Canton Fair platform, which is not only an important measure for the Canton Fair to innovate the mechanism, enrich the business format and expand its functions, but also a vivid practice for the Canton Fair to build a new development pattern, promote high-quality development, and serve the construction of the Guangdong-Hong Kong-Macao Greater Bay Area.
Lin Longan, President of the Greater Bay Area Import and Export Business Association, said at the strategic launch ceremony that the Guangdong-Hong Kong-Macao Greater Bay Area is one of the most dynamic and potential economic regions in China, with the most complete industrial and supply chains. At the same time, under the wave of digital transformation, the rapid development of cross-border e-commerce and the continuous upgrading of consumption capacity in emerging markets have also provided leapfrog innovation and development empowerment for "brands going overseas".
Relying on the platform of the Canton Fair and taking advantage of the opportunity of the "9+2" import and export economic and trade activities in the Guangdong-Hong Kong-Macao Greater Bay Area, the General Association of Import and Export Commerce of the Greater Bay Area and 12 business associations, including the Macao Import and Export Chamber of Commerce, the Guangdong Chamber of Commerce for Import and Export, the Shenzhen Chamber of Commerce for Import and Export, the Zhuhai Chamber of Commerce for Import and Export, the Foshan Chamber of Commerce for Import and Export, the Jiangmen Chamber of Commerce for Import and Export, and the Zhaoqing Chamber of Commerce for Import and Export, jointly released the strategy of "Bay Area Power, Brand Going to Sea". The strategy includes:
Build a "brand going global" cooperation platform, build a "brand going global" cooperation platform that integrates information sharing, digital empowerment, market development, industrial collaboration, brand building and other functions, gather the strength of all parties, and jointly promote the internationalization process of brands in the Greater Bay Area;
Empower the digital development of "brand going overseas", actively guide the transformation and upgrading of traditional foreign trade with the help of cross-border e-commerce, support and encourage enterprises to strengthen technological innovation and product research and development, and stimulate the deep integration of new quality productivity and new kinetic energy of trade digitalization;
Integrate the international resources of "brand going global", give full play to the role of Hong Kong and Macao in "connecting the world" and the momentum of coordinated development of the Greater Bay Area, actively connect with the international market, and expand international cooperation channels;
Create a "brand going global" service system, focusing on the needs of corporate brands going overseas, integrate and utilize Hong Kong's international service advantages, and provide all-round and one-stop service support for Chinese and Greater Bay Area enterprises to go global;
Carry out the "Brand Going Overseas" action plan, organize business delegations, gain an in-depth understanding of overseas target markets, plan to hold the "Silk Road E-commerce" Expo and the Greater Bay Area (Hong Kong) International Cross-border E-commerce Trade Exhibition, and accurately connect with the "Silk Road E-commerce" trade cooperation.
Lin Longan, President of the Greater Bay Area Import and Export Commerce Association, also mentioned in his speech that the strategy of "Bay Area Power, Brand Going Overseas" is not only the common mission and responsibility of the "9+2" Importers and Exporters Association in the Greater Bay Area, but also an important strategic measure to help the Greater Bay Area and Chinese brands go global, which can inject new vitality and impetus into the high-quality overseas expansion of the Greater Bay Area and Chinese brands.
The strategic cooperation of "Bay Area Power, Brand Going to Sea" will empower the international economic and trade exchanges and cooperation in the Guangdong-Hong Kong-Macao Greater Bay Area, give full play to the value of the Canton Fair as an international economic and trade exchange and cooperation platform, present the industrial strength and economic and trade cooperation achievements of the Guangdong-Hong Kong-Macao Greater Bay Area to the world, further enhance the visibility and influence of enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area in the international market, and help enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area expand their global "circle of friends", carry out international economic and trade exchanges, and expand business and investment cooperation.
In addition, as the home of the Guangdong-Hong Kong-Macao Greater Bay Area, the Canton Fair is a joint platform for participating enterprises in the Greater Bay Area to provide economic and trade contact services, and the "Bay Area Power, Brand Goes Overseas" strategy release ceremony is based on this platform, laying the foundation for strengthening the economic and trade alliance and international cooperation of the "9+2" cities in the Guangdong-Hong Kong-Macao Greater Bay Area, and promoting the coordinated development of import and export trade in the Guangdong-Hong Kong-Macao Greater Bay Area.