(Image source: Photo.com)
On April 23, Lei Jun, founder of Xiaomi Group, said at the investor conference that pure electric sedans were considered a niche market in the past, and Tesla's Model 3 became the champion in this field, selling an average of 12,000 units per month in China. The Xiaomi Auto SU7 has initially proved that pure electric sedans are actually a big market.
Recently, Tesla announced a price cut of 14,000 yuan across the board, Lei Jun said that this made him admire Musk very much. "Tesla is also a friend to us, and I think the best way to deal with competition is not only the price war, but also the product power. ”
At the beginning of the month, Tesla announced that the price of the Model Y model would be raised by 5,000 yuan, and the North American and European markets would increase by $1,000 and 2,000 euros respectively. At that time, domestic car companies all started a price war and cut prices one after another, and Tesla bucked the trend to raise prices, Lei Jun bluntly said, "It's too good, I really admire, the current electric vehicle market, the competition is so fierce, only Tesla dares to raise prices." He posted on Weibo that at present, many pure electric vehicles, except for Tesla, are losing huge amounts.
Lei Jun believes that Tesla is an epoch-making great company in the history of automobiles, and Musk is also a very great entrepreneur. Talking about the comparison with Musk, he said, "Please don't compare me with Musk, we don't do things very differently, but one thing is the same, I think we have both helped the popularization of science and technology, and both have promoted social progress."
According to the data released by the China Passenger Car Association, in the first half of April, the retail penetration rate of new energy vehicles was 50.39%, which marked a major milestone for China's auto industry. In a real sense, new energy vehicles have surpassed fuel vehicles and become the protagonists of the Chinese market. It also shows that consumer demand for new energy vehicles is growing, and the position of new energy vehicles in the Chinese market is increasingly consolidated.
Important planning objectives and interpretations of the new energy vehicle industry at the national level
The vigorous development of the new energy vehicle industry in mainland China has injected new impetus into the world's economic growth. In October 2020, the State Council issued the "New Energy Vehicle Industry Development Plan (2021-2035)", proposing that the development of new energy vehicles is the only way for the mainland to move from a large automobile country to an automobile power, and it is also a strategic measure to respond to climate change and promote green development. By 2025, the competitiveness of the mainland's new energy vehicle market will be significantly enhanced, and major breakthroughs will be made in key technologies including power batteries, drive motors and vehicle operating systems, and the safety level will be comprehensively improved. The average power consumption of new pure electric passenger cars has dropped to 12.0 kWh/100 km, the sales of new energy vehicles have reached about 20% of the total vehicle sales, and highly autonomous vehicles have been commercialized in limited areas and specific scenarios, and the convenience of charging and swapping services has been significantly improved.
The eastern region leads the sales of new energy vehicles
In 2022, from the perspective of the sales of new energy vehicles in various provinces and cities, Guangdong Province has the largest sales of new energy vehicles, reaching 753,000 units, followed by Zhejiang, with sales of 621,400 units. Jiangsu Province ranked third with 482,200 units. Overall, the sales of new energy vehicles in the eastern part of the mainland are in the top, while the sales in the northwest are relatively low, and the penetration rate of new energy vehicles in these regions still has a lot of room for improvement.
In terms of production capacity, the following table shows the following table of the factories under construction and existing factories of the leading new energy vehicle manufacturers in the mainland. The number of production bases of Xpeng and Li Auto is relatively large, reaching 5 each. NIO's Xinqiao Smart Electric Vehicle Industrial Park has a large production capacity, with a single industrial park capacity reaching 1 million vehicles. In comparison, most new energy vehicle production bases have a production capacity of between 100,000 and 400,000 units.
Cui Dongshu, secretary general of the China Automobile Dealers Association Passenger Car Association, said that the penetration rate refers to the proportion of new energy vehicles in the overall passenger car sales, which reflects the share of new energy vehicles in the market. When the penetration rate reaches 30% or 50%, it means that new energy vehicles have developed from the initial stage to the growth stage, and even to the relatively mature stage, which is a landmark indicator.
Zhang Yongwei, vice chairman and secretary general of the China Electric Vehicle 100 Association, said at the media communication meeting of the 2024 China Electric Vehicle 100 Forum that 2024 will be a key year for China's new energy vehicle industry to further enhance its global status and further consolidate its role in the country's economic and social development.
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For more research and analysis of this industry, please refer to the "Analysis Report on Market Prospect and Investment Strategic Planning of China's New Energy Vehicle Industry" by Qianzhan Industry Research Institute
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