In today's era of rapid technological development, artificial intelligence technology has penetrated into all aspects of our lives. Recently, the digital human created by JD Yanxi's AI technology"AI Liu Qiangdong" has attracted huge attention in the live broadcast room, this realistic and amazing virtual anchor not only shows JD's leading position in the field of AI digital human, but also indicates that a new trend of enterprise self-broadcasting is emerging.
Digital human technology praised as "too realistic"
During the minute-long live broadcast, the digital human "AI Liu Qiangdong" attracted more than 10 million views, and netizens exclaimed, "It's too realistic, I can't tell the truth from the fake at all." This digital human created by Jingdong Yanxi AI technology not only looks like the real person Liu Qiangdong, but also the tone and intonation of his speech and body movements are extremely realistic, making it difficult for the audience to distinguish the authenticity. This highly realistic effect stems from the deep learning and modeling of multi-modal data such as human voices, facial expressions, and actions by JD Yanxi AI technology, and the data is fused to the digital human through algorithms to create extremely realistic virtual avatars.
Virtual anchors significantly reduce costs
Compared with live anchors, the biggest advantage of digital human anchors is that they can greatly reduce the cost of live broadcasting. The remuneration of first-line star anchors often ranges from tens of thousands to hundreds of thousands, while digital human anchors only need a one-time development investment, and the subsequent operating costs are very low. There are no problems such as "black fans" and "breaking news" in digital human anchors, and they can broadcast live without interruption for * hours, which greatly improves work efficiency and further reduces costs. According to industry estimates, compared with real human anchors, digital human anchors can save more than 0% of the cost. For enterprises, the adoption of digital human anchors is undoubtedly a very attractive option.
Enterprise self-broadcasting has become a new trend
With digital human technology, enterprises can create virtual anchors on their own, without hiring real anchors. According to big data and algorithms, digital human anchors can customize a personalized image that best meets the target audience, which is more conducive to brand marketing. For example, for young people, you can create a fashionable and personalized digital human anchor, and for middle-aged and elderly people, you can create a stable and imposing image. Digital human anchors can also flexibly adjust the tone, expression and other details according to product characteristics and marketing strategies, so as to achieve precision marketing. Enterprise self-broadcasting is expected to become a new trend in the future, and enterprises no longer need to rely on external live anchor teams, but can independently build their own digital human anchor teams, so as to gain greater autonomy and discourse.
Commercialization is promising
After the great success of the "AI Liu Qiangdong" live broadcast, the leading position of JD Yanxi's AI technology in the field of digital humans has been further highlighted. JD.com has been working in the field of AI digital humans for many years and has a large number of technology accumulation and talent reserves. As early as 00, JD.com launched the first digital human "AI Shen Mengchen", and released a digital human solution for enterprise services in 00. JD.com has paved the way for the commercialization of digital human technology. The popularity of the live broadcast of "AI Liu Qiangdong" also proves that this technology has the ability to be commercialized. Digital humans can not only be used in live broadcasting, but are also expected to penetrate into more fields, such as virtual idols, news anchors, education and training, etc., and the commercialization prospects are very broad.
The realistic digital human created by JD's Yanxi AI technology not only shows JD's leading position in this field, but also opens up a new path for enterprise self-broadcasting. Compared with real human anchors, digital human anchors have many advantages in reducing costs and improving efficiency, and may become the new favorite of enterprise marketing in the future. Digital human technology is still developing and improving, and how to avoid technical risks and protect privacy and security needs to be further explored and solved. But what is certain is that digital humans are changing the way we live, and this promising emerging technology will surely bring us more surprises.