In order to welcome the "4.26" World Intellectual Property Day, on April 24, Jiangqiao Town, Jiading District, organized and carried out a publicity activity on the theme of "Copyright Empowers New Energy and Accumulates Innovation for Innovation" in Jiangshangqiao Cultural Park, the first batch of "Literature and Art" agglomeration area practice bases in Shanghai. The "Copyright Service Immersive Check-in Route" specially designed for the event attracted many citizens to participate in the experience.
Walking into the Jiangshangqiao Cultural Park, the propaganda and education video of ""Art Coffee" Copyright" is playing in a loop. Relying on the "Master Studio", the Cultural Park has given full play to the leading role of art masters, filmed and produced propaganda videos for the public, and demonstrated the positive role of copyright in the fields of work creation and cultural creativity in audio-visual form. "In addition to the propaganda video, on the basis of the creation of big coffee, we also integrated the poster paintings and clay handicraft works of teachers and students of Shanghai Arts and Crafts School and Jiangqiao Primary School, and held a theme exhibition of 'Copyright New Vision' works in the art gallery on the second floor, hoping to present the theme of copyright publicity and protection to the public from multiple angles. Tao Guixiang, director of the Qingu Art Museum, introduced. The exhibition hall on the second floor of the art museum also has "Restoration - 2024 Contemporary Ceramic Art Exhibition", with more than 90 original works, showing excellent ceramic skills and activating the copyright value in the field of literature and art.
"How much does copyright registration cost?", "Watermelon peel on the head, playing an intellectual property term", "Meng's mother's neighbor Dayu's home, which trademark term" ...... The most popular "Copyright Knowledge Fun Quiz" and "Copyright Knowledge Lantern Riddle" check-in points at the scene were attended by an endless stream of citizens. The organizer skillfully integrates various copyright knowledge in a fun way, so that the public can deepen their understanding of copyright and win special gifts.
In order to help promote the innovation and development of copyright services, this year, Jiangqiao Town established the "Jiang Xiaoqiao" Copyright Culture Volunteer Service Team. At the event, the first batch of volunteers provided free copyright registration services for citizens in need, and consulting services such as copyright knowledge publicity and copyright registration policies were also carried out on the spot. It is reported that the "Jiang Xiaoqiao" copyright culture volunteer team is a copyright mobile service team, which provides copyright service support for various cultural units in the town and other copyright work units in need, and assists in the registration and consultation of copyright works.
The event also invited Zhang Lingna, a lawyer from Shanghai Co-effort Law Firm, to carry out a special training on "Enterprise Copyright Management and Application", which elaborated on the essential significance of copyright, the protection of copyright and the standardized application of copyright from three aspects: the relationship between intellectual property rights and copyright, the management of the work cycle from 0 to 1, and the commercialization of 1 to N, and answered questions related to intellectual property rights on the spot.
According to reports, the Qingu Art Museum, as a copyright characteristic service point in Jiading District, has a complete copyright service chain that integrates copyright creation, application, protection, management and service, and effectively combines traditional culture and copyright, and has the functions of copyright creation, work display, and derivative sales of works, providing a new and complete service platform for artistic creation and copyright innovation and development, further promoting the creation of original copyright works, feeling the charm of originality, and advocating original protection. At the same time, relying on copyright transactions to realize the transformation and application of copyright services from online to offline, to achieve "culture out of the circle", and to further expand the influence of copyright. Next, the Qingu Art Museum will launch a monthly theme menu of copyright activities, covering copyright special training, copyright service consultation, copyright creation guidance, copyright works display, exhibition of original works of celebrities, etc., with a wealth of special activities, continue to help copyright work to achieve results, normalize copyright publicity and protection into public life, and let copyright work take root in Jiangqiao Town.
In recent years, Jiangqiao Town has actively excavated and protected copyright resources, continuously enhanced the enthusiasm and initiative for copyright protection, improved the quality and efficiency of copyright services, better promoted the prosperity and development of copyright, continuously optimized the regional business environment, stimulated the innovation vitality of enterprises, and boosted Jiangqiao to become a hot spot for the development of copyright.