In the context of the strategy of "expanding domestic demand", the role of business districts in "connecting supply and demand" is more important, especially as the country regards the Chengdu-Chongqing Economic Circle as the "fourth pole", and the four major urban agglomerations of Beijing-Tianjin-Hebei, Yangtze River Delta, Guangdong-Hong Kong-Macao Greater Bay Area, and Chengdu-Chongqing take the Yangtze River Economic Belt as the central axis, and are interconnected to form a "diamond" shape"Chinese diamonds, shining all over the world" glorious picture.
As one of the initiators of the alliance of core business districts in major cities
Chunxi Road business district
It is Chengdu to speed up the construction
The "main front" of an international consumption center city
In the core business districts of major cities across the country
It has unique advantages
now
With the advancement of a new round of urban planning and development strategies
Chunxi Road business district
It is ushering in a historic development opportunity
01. Change: one core, two axes and three zones
On January 3, 2024, Jinjiang District held a press conference on the planning and design achievements and urban opportunity list, which mainly focused on introducing the master plan of Chunxi Road Business District and the list of key projects and opportunities in Chunxi Road Business District. Based on the comprehensive analysis of the information released at the meeting, it is not difficult to see that the industry-city integration planning of Chunxi Road Business District is a multi-dimensional and comprehensive development strategy, which will not only enhance the international competitiveness of Chunxi Road Business District, but also bring a more colorful consumption experience to urban residents and tourists.
Specifically, in the planning of Chunxi Road business district, Jinjiang District resolutely anchors the goal of building a "world-class business district", benchmarks international business districts such as Nanjing Road in Shanghai, Fifth Avenue in New York, and Ginza in Tokyo, further optimizes and upgrades the development of Chunxi Road business district, and systematically carries out planning and design in terms of industry, culture, and transportation in accordance with the structure of "one city on the ground, one city underground, and one city on the cloud".
Combined with the century-old commercial culture foundation of Chengdu Chunxi Road business district and the practical foundation of leading the international fashion trend, Chunxi Road fashion business district has determined the overall positioning of "century-old fashion Chunxi world-class business district". The business district will focus on the development of three major industries: modern commerce and trade, emerging financial industry, and cultural and creative industry, and plan to create a spatial functional layout of "one core, two axes and three districts" and the main consumption flow line of "two rings, one corridor and four lines".
Among them, the main consumption flow lines of "two rings, one corridor and four lines" are: "two rings" are the construction of a pedestrian commercial inner ring and the construction of a vehicular commercial outer ring. The "first corridor" includes the new and renovated pedestrian bridges of Maoye Department Store, Hongxing Road pedestrian bridge, Shudu Avenue pedestrian bridge and other overpasses, and the construction of an air corridor system, which not only optimizes the pedestrian environment, but also activates the new second- and third-storey commercial ports. Through the "four lines" to gather business flows, connect major functional groups, transform traffic into traffic economy, and create a "four-tide special line" of tide shopping, tide travel, tide play, and tide enjoyment. According to this plan, the business district will add 2 million square meters of business space and 400,000 square meters of commercial space. Wu Jie, deputy director of the Chunxi Road Fashion and Vitality Zone Management Committee, said.
"The planned release can be divided into two parts. Wu Jie introduced that the first is to take enterprises as the carrier in the business district to upgrade infrastructure facilities, such as the Chunxi Road Pedestrian Street Upgrading Project, which will focus on the improvement of infrastructure in the pedestrian street area, space optimization, content implantation, etc. The second is the consumption upgrading of the industrial structure, such as the drainage through the country's first "Chunxi Space" digital platform, and the introduction of emerging businesses, which are in line with the consumption patterns that young people like to see.
02. Quality: strong function of industry-city integration
Chunxi Road, a century-old "golden street", is not only the first commercial street in the southwest, but also a symbol of the prosperous city. The industry-city integration plan of Chunxi Road business district is formulated on the basis of in-depth analysis of the current urban development trend and future trends. The planning team fully considered the geographical location, history and culture, commercial foundation and transportation network of the business district, and strived to introduce modern business concepts and high-tech means to achieve industrial upgrading and optimal allocation of urban space while protecting and inheriting traditional culture.
One of the highlights of the planning is the innovative design of the spatial layout of the Chunxi Road business district. By optimizing the road system and improving the separation of people and vehicles, the traffic efficiency and safety of the business district have been improved. In addition, the plan also emphasizes the development of cultural and creative industries, and plans to introduce cultural activities such as art exhibitions and fashion shows to enrich the cultural connotation of the business district and enhance its cultural value.
The plan has had a profound impact on the future development of the Chunxi Road business district. First of all, it enhances the international image and competitiveness of the business district, attracting more domestic and foreign tourists and investors. Secondly, through industrial upgrading and spatial optimization, the economic vitality of the business district has been further stimulated, contributing new impetus to the city's economic growth. Thirdly, the implementation of the plan will also drive the development and renewal of the surrounding areas and promote the coordinated development of the city as a whole.
It is conceivable that in the planning and layout of the industry-city integration, intelligent and scientific business district, the Chunxi Road business district will be developed by leaps and bounds.
03. Innovation: First-class business districts shine all over the world
In the eyes of Chengdu people, Chunxi Road business district is the root of Chengdu and the soul of Bashu, carrying a strong local cultural heritage and representing the slow lifestyle of Bashi leisure. In recent years, with the renewal of urban space, the entry of high-end retail properties, the entry of fashion trends and the first stores of domestic and foreign brands, Chunxi Road business district has gradually become a place where Chengdu's local genes and international fashion elements converge, collide and integrate.
Looking back on 2023, focusing on the core business district of Chengdu, Jinjiang District of Chengdu has compiled a high-quality industry-city integration plan for the fashion business district of Chunxi Road, optimized the spatial layout of "one core, two axes and three pieces", planned and implemented 30 key projects, and completed an investment of 1.8 billion yuan. The business district has newly introduced 158 first stores of various types such as TAG Heuer, carried out 39 first shows and first exhibitions, and held activities such as "Chengdu-Chongqing Twin Cities Core Business District Index Release", "2023 Chengdu Fashion Week" and "2023 Spring Xi, Thousands of Weather - Fashion Street Photography", and the fashion leadership continued to increase.
Today's Chunxi Road business district has a grand vision and goal of benchmarking against the world, and it is also supported by key projects rooted in the local area. At present, there are 11 key projects under construction in the Chunxi Road business district, with a total investment of more than 30 billion yuan, including: Tianfu Maoye City, Chengdu Halo Shopping Park, China-Hong Kong Central Park, Provincial Library Plot, Lanrun U Cube, Brilliant International Art Center Project, etc. Under the clear planning goals, Chunxi Road Business District will strive for 100 billion world business districts, millions of daily shopping flows, 1,000 international brands, and ten continent-level sales champions.
As a gathering place of consumer demand in the western region, Chunxi Road Business District will usher in unprecedented broad opportunities as the "Belt and Road" international cooperation enters a new stage of high-quality development, and will also "shine the world" with "Chinese diamonds".
Text: Pang Mei
Photo: Jinjiang Media
Edited by Chen Yuting
Proofreading|Li Xinyu
Editor-in-charge: You Dunli
Review|Zhang Hongbo
Jin Jiang Media
Exhibited at Qijiang Fusions
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