Overwhelming BBA, the M9 topped the sales list of luxury cars, and the 52-degree large battery version made the market crazy

Superelectric Laboratory

2024-04-24 14:59Published in Shandong science and technology field creators

Overwhelming BBA, the M9 topped the sales list of luxury cars, and the 52-degree large battery version made the market crazy

In the first three months of its launch, the cumulative number of units exceeded 70,000 units, and its sales volume surpassed that of BBA.

The most important thing is that the average price of this car is more than 500,000 yuan, which makes it the undisputed king of luxury car sales of more than 500,000 yuan in China.

That's right, it's the M9.

In the second week of April (April 8 to April 14), the sales volume of the M9 reached 2,635 units in a single week, once again setting a new record for the sales of a single model of a Chinese auto brand.

In the past, domestic cars were synonymous with cheap cars, but with the hot sales of the M9, China's intelligent manufacturing began to become a bronzing business card.

01 Technology luxury is true luxury

At present, the growth rate of the hybrid vehicle market has begun to accelerate, and the reason for this is that it can better meet the needs of users, not only to enjoy the ultimate performance and intelligent experience brought by pure electric vehicles, but also to avoid range anxiety.

As Huawei's first full-size flagship SUV, the arrival of the M9 has brought this segment to a new level. Just recently, the 52-degree battery version of the M9 extended range version officially began to be delivered, and the 52-degree battery version has a comprehensive range of 1402km and a pure electric range of 275km under CLTC working conditions.

This means that the daily needs of most people can be met by pure electric drive alone, even if it is only pure electric, there is no anxiety about commuting range, and it can be charged once a week, directly breaking the barriers of energy and models.

In terms of intelligence, as a flagship car with full "Chinese content", the M9 also profoundly expounded what is the real technological luxury.

First of all, Huawei's HUAWEI ADS 2.0 high-end intelligent driving assistance system has been fully upgraded in the M9, and the whole car is equipped with 27 sensors, of which the newly designed 192-line lidar is the industry's highest number of lines in automotive-grade mass production, with more powerful accurate detection and rapid response capabilities, with a maximum detection distance of 250 meters, the industry's highest point rate of 1.84 million points per second, and a scanning frequency of 20Hz.

The implementation of this technology not only improves the safety and comfort of driving, but also brings an unprecedented intelligent travel experience to car owners.

In addition, the HUAWEI ADS2.0 of the M9 also has the high-end intelligent driving capability that can be driven nationwide, covering all roads in the country, including public roads such as national roads, county roads, and township roads, with 99% of the available road sections.

In addition, the M9 is equipped with Huawei's latest Tuling intelligent chassis, which adopts a high-performance all-aluminum alloy chassis and an integrated aluminum alloy die-cast frame, with a front 4-ball head long double wishbone and a rear multi-link independent suspension, and the whole system is equipped with intelligent closed air suspension and CDC variable damping damper as standard, with 5 levels of body height adjustment, and the adjustment speed is increased by 30%, which can perfectly balance comfort and handling.

For many flagship SUV models, they are not friendly to drive due to their size and weight. The M9's Tuling intelligent chassis solves this problem with four core intelligent technologies: HUAWEI ADS intelligent road surface awareness, iVSE intelligent vehicle status awareness, the new HUAWEI DATS dynamic adaptive torque system, and HUAWEI xMotion intelligent body cooperative control system.

For example, the HUAWEI xMotion intelligent body cooperative control system can control the head-up when accelerating and starting and the nodding when decelerating, no matter how the front and rear loads change or how many heavy objects are pulled down from the trunk, the body will remain parallel to the ground, and the front and rear bodies will be automatically leveled, and the occupants will not get motion sickness.

Of course, Wenjie also has the blessing of many Huawei black technologies, including Huawei's megapixel smart projection headlights, "giant whale" 800V high-voltage battery platform, etc. It is precisely the product power that exceeds market expectations and makes the luxury of science and technology shine into reality, so that the M9 can quickly gain a firm foothold in the involuted new energy vehicle market in a short period of time.

02 Leading the Chinese automobile market to continue to break through

On December 26, 2023, the M9 was officially launched. Yu Chengdong, Executive Director of Huawei, CEO of the Consumer Business Group, and Chairman of Huawei's Intelligent Vehicle Solution BU, called it "the best SUV within 10 million yuan" and "the most powerful SUV that can be seen on the road".

Sure enough, even if it is currently the "most expensive" model of Hongmeng Zhixing, due to its superior product strength, the M9 has captured the hearts of many users and has become the new darling of the high-end market segment.

On April 11, Yu Chengdong said at the Hongmeng Ecological Spring Communication Conference that the cumulative number of vehicles in the three months after the launch of the M9 exceeded 70,000 units.

It is understood that the amount of the M9 is 5,000 yuan, and the total amount of 70,000 vehicles is 350 million yuan. The price of the M9 is around 500,000 yuan, and the sale of 70,000 vehicles is expected to bring 35 billion yuan in revenue, which is undoubtedly remarkable.

In a short period of time, the M9 is expected to create a year's revenue from other car companies on its own, which is undoubtedly a sales miracle in the Chinese and even global auto market. Behind this achievement, it not only reflects the strong product strength of the M9, but also reflects the pursuit and recognition of consumers for high-quality, high-tech vehicles.

Auto blogger Sun Shaojun previously revealed that the order volume of the M9 in March has accounted for more than half of the total orders of the whole series, of which the top version accounts for more than 80%. Specific data shows that in March, the number of M9 has exceeded 15,000 units.

In the second week of April (April 8 to April 14), the M9 surpassed BBA and other first-tier traditional luxury brands, with sales reaching 2,635 units in a single week, topping the weekly list of luxury cars and setting a new record for luxury car sales.

What's even more interesting is that a considerable part of the user group of the M9 are old owners of Mercedes-Benz, BMW, and Audi.

According to media reports, among the M9 car owners, 40~50-year-old business owners account for more in the group of people, accounting for about 80%, and some bosses directly send drivers to order cars. A number of salespeople said that more than half of the M9 owners were BBA owners before.

All of this means that the monopoly of traditional luxury brands in China's luxury market is being broken, and M9 is the game-breaker. In the era of smart cars, technological luxury is the real luxury.

In the longer run, the M9 can crush BBA in sales, and it also makes domestic cars no longer synonymous with cheap cars, breaking the barriers of people's cognition, and allowing Made in China to begin to have a place in the high-end market.

In order to ensure the huge demand for the M9 in the market, the production capacity of the Cialis Gigafactory is also rapidly climbing.

With Huawei's empowerment, the factory has more than 1,000 intelligent devices and more than 3,000 robots that work together intelligently to achieve 100% automation of key processes, achieving the world's highest production efficiency, and bringing a vehicle off the assembly line within 30 seconds after full production.

Yu Chengdong also said recently that the delivery of the M9 is expected to reach 15,000 units in April.

Prior to this, the ideal MEGA said that it would become the first in the market sales of more than 500,000, but it was a tragic "Waterloo", and now, it seems that the M9 is the one who really has the strength to reach the top of more than 500,000, regardless of the model and the form of energy.

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