On April 23, Dongfang selected anchor Dunton to participate in the CCTV reading club, which must be a good thing for Dunton. But some attentive netizens found a big difference, under Dunton's name, it was not Dongfang Selection, but the words "self-media expert" were written.
And this is obviously different from Dong Yuhui, Dong Yuhui has participated in CCTV programs many times. In the past, every time Dong Yuhui was introduced, he would either mention Dongfang's selection of Dong Yuhui, or directly say Dong Yuhui, and never added the words "self-media talent".
Among all the anchors, Dunton belongs to the anchors who dare to directly express their demands, and only Dunton dares to shout to Dongfang Selection in the live broadcast room, don't talk about your feelings with me, just send me money.
Dare to talk directly with the company about money, without hypocrisy, this is the evaluation of Dunton by many netizens. From this point of view, Dunton belongs to a very unique anchor among all the anchors selected by the East.
And many young people in the workplace feel the same way after listening to the pause, it's okay to work overtime, as long as you pay for it. This is what many young people dream of, and now it is said by a pause. For a time, there were a lot of applauding voices on the Internet.
Moreover, Dunton is also an anchor who dares to express his ability. After the development and growth of Dongfang's selection of the Beautiful Life Account, Dunton made it clear during the live broadcast that the Beautiful Life Account would not work without me. This kind of domineering remarks also made many people cheer.
Youthful, lively, and daring to talk about money directly, this is the main reason why Dunton is different from other anchors and is also loved by the younger generation of fans. Many netizens said that only Dundun can cure a company that talks about feelings like Dongfang Selection, I like it. However, the idea is also prone to controversy online. There are also many people who think that Dunton's concept of "wanting to make money in his head" will instill some children with a bad concept of making money, which will affect the growth of children, and therefore Dunton has encountered a lot of criticism.
At the same time, Dunton's personality and maverick behavior also made him drift away from Dongfang Selection. The management of Dongfang Selection is mainly based on obedience and talking feelings, and even after Dong Yuhui became popular, the company did not change its management model at all. For the company, anyone who does not obey me will adopt the strategy of de-ignorance and stand aside.
The work philosophy of Dunton is completely contrary to the two management concepts of Dongfang Selection. However, Donton also has his own hole card, which is the Beautiful Life. Dunton is also the anchor who has been planning for himself from the beginning among all the anchors. From the very beginning of the establishment of the Beautiful Life, Dunton has firmly grasped this opportunity. In addition to live broadcasting, Dunton also took the initiative to get involved in product selection, negotiate with manufacturers, and establish close personal contact with manufacturers. All of these plans are in preparation for the creation of personal IP. This is also the reason why Donton dared to say that the Beautiful Life would not work without him.
From this point of view, once Dunton leaves the Beautiful Life, he can immediately recreate a beautiful life that belongs to him and is not inferior to the Oriental Selection. And all this is what Dongfang Selection does not want to see.
However, from the perspective of Oriental selection, it is also very helpless. The performance of the current Oriental Selection is declining. The performance of the Beautiful Life has gradually risen, and it is almost the same as the main number, and sometimes even exceeds the main number. And once the Beautiful Life leaves Dunton, the impact on the Beautiful Life will definitely be very great. At that time, it will also deal a very big blow to the overall performance of Dongfang Selection.
Therefore, thinking about it, Dongfang Selection can only make concessions to Dunton when it has lost Dong Yuhui. The result of the concession was to allow Dunton to take over business in his own name. This is the reason why we see why only Dunton can take business among all the streamers.
And all of this has also made Dongfang Selection and Dun Dun drift apart. Dongfang Selection's current attitude towards Dunton is to maintain the status quo and no longer provide additional traffic support to Dunton. This is also the main reason why Dunton's fans shouted for Dunton because there was no lucky bag during Dunton's live broadcast some time ago.
Since it is determined that the two philosophies are different, why does the company need to spend so much effort to invest in the stream?
When it is, for Dunton, the idea of creating a personal IP is right, and it doesn't matter if you dare to face the problem. However, the creation of personal IP requires a personal personality that can stand and stand for a long time, which is what Dunton needs to pay attention to in the future development. Especially as a public figure, if you often talk about money, it is easy to cause controversy, and it is easy to overturn.