It is said that fashion is a cycle, and in recent years, there have been retro shops in major scenic spots. Many of them have been restored to the appearance of supply and marketing cooperatives, but when you look closely, the prices of their items are staggering. Looking back on the past, the supply and marketing cooperatives have a rich variety of items, all of which are of high quality and low price, which is really nostalgic. Hot water kettle, enamel jar, old oil lamp, villain book...... How many of the best-selling products of so many supply and marketing cooperatives have you seen?
The glory of the supply and marketing cooperatives for a while
In 1950, in order to unify the leadership and management and the allocation of different development, supply and sales, the All-China Federation of Cooperatives came into being.
In that era when material life was not yet rich, for the generation of the post-50s, post-60s and post-70s, the supply and marketing cooperatives were their common memory.
Under the planned economy at that time, the supply and marketing cooperatives could be described as a "smash hit" in the countryside. In the period when the development of supply and marketing cooperatives is in full swing, the work of supply and marketing cooperatives is also "fragrant and sweet", which can be equivalent to the current civil servants. After all, in the rural areas where it was not very convenient at that time, people had to buy everything from firewood, rice, oil and salt, to household appliances and bicycles.
The "parents in the supply and marketing cooperatives"
As a "department store and supermarket" at that time, the supply and marketing cooperatives carried most of the residents' daily shopping needs, and naturally sold some daily necessities.
The sturdy and easy-to-wash enamel jars and enamel basins were essential items for every household at that time. Don't look at it now, it seems a little rustic, in fact, the craftsmanship can be very exquisite, and it can be regarded as the same root as enamel. Since the 50s of the last century, enamel has carried the role of cultural propaganda, and the enamel cup printed with slogans has become a distinctive mark of that era.
And when there is no natural gas, the hot water kettle is naturally very important, and it is inseparable from drinking water, bathing, and soaking feet. At that time, there was no plastic-shelled hot water kettle, and the heavy texture of the iron sheet metal always gave people a different kind of warmth, carrying how many stories of family warmth, and also carrying the memories of how many college students went up and down in the dormitory building and helped each other.
Flashlights were also standard in every home at that time. In the era when electricity was not so developed, the old-fashioned flashlight was one of the common lighting tools of that era. It is simple in structure, light and easy to carry, and at night, it takes on the work of the current street lamp, illuminating the way home, or walking forward with the stars and the moon.
In addition to flashlights, elastic bands are also a ubiquitous little object. The most common use is to sew a simple belt on the waistband of the pants, but beauty-loving mothers also sew elastic bands all over the garment to make a beautiful and trendy style.
Now, with the increasing variety of fabrics, clothes of various formats can be bought in the market, and we gradually do not need to make our own clothes, and elastic bands have withdrawn from the stage of "daily necessities". Sometimes, I occasionally think of the simplicity and frugality of "sewing and mending for another three years".
"Fashion items" in the supply and marketing cooperatives
After looking at some everyday items, let's take a look at the expensive but trendsetting "fashion items" at that time.
Bicycles can be said to be a must-have for young men and women in love at that time.
Regardless of the fact that the bicycle has been largely replaced by cars and light rail, it was more than just a means of transportation back then. After all, in that era, if you can own a "Phoenix" bicycle, it is more to show the dignity of the owner's identity and status.
The supply and marketing cooperatives have all kinds of goods, and the needs of children cannot be left behind. What's more, children are the main force in the consumption of comic books and snacks.
At that time, the villain book, the story was easy to understand, and the pictures were vivid and interesting, in that era when the Internet was not developed, this was the children's childhood memories. Rural supply and marketing cooperatives often sell villain books, that is, comic books, which are the "spiritual food" for children. At that time, life was not rich, so the friends would buy a few copies and exchange them for reading, and over time, they would read almost all the books sold on the market.
In addition to "spiritual food", snacks naturally make children covetous in every era, such as canned food in supply and marketing cooperatives. Although this is very luxurious in the countryside, parents will occasionally buy a little canned food for their children, especially every time the child is sick and needs to take medicine, the greedy child can't remember the bitterness of getting sick, only the sweetness of the canned.
Malt milk extract, like canned food, was another popular "luxury" of that era, because it was nutritious and delicious but expensive, and had to be secretly placed high in the cabinet by parents, for fear that the child would eat it all at once.
At that time, the country's industry developed rapidly, and there were many "beauty products" emerging, in addition to soap pancreas, shampoo and the like, alabaster was one of the national cosmetics. The strong but not pungent fragrance is unforgettable, very good, and it is also moisturizing on the face and hands, and mothers are willing to use only a little bit every day to leave a long aftertaste.
Nostalgic rustic times
These products have either been forgotten, or are still in the corners of some stores, or have become the new darlings of the fashion cycle, and the once indispensable supply and marketing cooperatives have been far away from the current people and have become the unique memory of that era.
At that time, the supply and marketing cooperatives could be described as child-free, clear and real-priced, and there was no price increase and lack of catty. When I was hurt by unscrupulous merchants, I also missed the simple era of the past.
However, the development of the times is an inevitable trend, the market economy has become dominant, and in today's life, Chinese people have more freedom to choose goods, and can choose supermarkets, shopping malls, online shopping and other ways, and no longer have to stick to supply and marketing cooperatives.
At the same time, we are also glad that what seemed precious and luxurious at that time has now entered the homes of ordinary people, which reflects the development of the mainland's national strength and the people's lives have become happier.
However, the past is a thing of the past, and the spirit of hard work displayed by the people who grew up in that era will be passed on from generation to generation along with the development of the Chinese nation.