On April 23, the 2024 Singapore International Food & Hospitality Exhibition (FHA) was grandly opened at the Singapore Expo Centre. As a pioneer enterprise in the operation of the whole potato industry chain in China, Snow River made a stunning appearance, showing the strength and charm of Chinese brands to the world.
Snow River FHA Trip: Convey the new voice of Chinese potato products to the world
Since its inception more than 40 years ago, FHA has developed into Asia's most authoritative and large-scale food and beverage trade event, bringing together the global food and hospitality community to provide a professional and effective platform for presentation and exchange. Snow River made a stunning appearance at this exhibition with a wealth of innovative products, and exchanged ideas with peers from all over the world to share experience and discuss cooperation.
At the scene, Xuechuan's booth was particularly eye-catching, with star products such as the Chinese-style Xueyu Sword series and the creative special-shaped potato series, each of which was golden and bright, crispy on the outside and glutinous on the inside, which attracted the attention of many visitors, and the tasting area was crowded. Behind the high-quality products are Snow River's advanced variety cultivation, planting technology, delicious recipes and strict quality control.
In recent years, Xuechuan has been continuously invited to participate in international exhibitions, and has steadily stepped onto the international stage with its excellent products, fully conveying the determination and strength of Chinese potato products to the world, and allowing global consumers to hear new voices from Chinese potato products.
High standards and fine quality, opening a new chapter in international cooperation
Snow River has a leading comprehensive processing park in Asia, introduced advanced production equipment from 11 countries and regions, built 5 fully automated frozen potato product production lines, realized 24-hour uninterrupted production, and ensured the large-scale supply of products.
In the production process, Snow River implements strict monitoring standards, including 7 potato raw material monitoring, 18 types of processing auxiliary material monitoring, 21 process monitoring and 27 finished product testing. At the same time, Snow River has passed a number of international certifications such as ISO9001, ISO2000, BRCA+, HACCP, ISO14001, etc., and its ability in quality management and food safety has been recognized.
Since 2019, Snow River has begun to lead the export trend of China's frozen potato products, successfully breaking the situation that China's frozen potato products have only been imported but not exported for many years. Today, Xuechuan's products are exported to 28 countries and regions in Europe, Australia, Asia and Africa, and have become the supplier of many foreign fast food chains together with foreign leading potato product enterprises, winning an international reputation for China's potato industry.
Xuechuan will continue to uphold the spirit of innovation, strengthen international exchanges and cooperation, embrace the global market with a more open attitude, lead the industry to higher standards and wider fields, and promote Chinese potatoes to occupy a more important position on the international stage.