At 6 o'clock this morning (April 23), Li Fen was already at home preparing the equipment and props for the live broadcast for a while. In the kitchen, Li Fen set up her mobile phone, turned on the lights, and prepared flour...... Everything was ready, and at 6:30, Li Fen started the broadcast on time. Today, she wants to teach netizens how to use yeast to make steamed buns. After more than 4 hours of live broadcast, Li Fen received more than 1,500 views, and this is the 10th day of her live broadcast.
Li Fen, born in 1990, is a mother of two children. In September last year, she quit her job at a state-owned enterprise with a monthly income of more than 10,000 yuan and focused on e-commerce entrepreneurship. In the face of the doubts of relatives and friends, she was resolute. Where is the confidence, and what are the stories of her aspirations?
The family is poor, and the money has to be earned with their own hands
When I met Li Fen, she was sitting in a tea room drinking tea. Compared with other people's leisureliness, Li Fen has been sending messages on his mobile phone almost non-stop. After resigning from a state-owned enterprise last year, she began to do full-time community group buying, and most of the nearly 10,000 contacts on her mobile phone were her customers. Li Fen said that since she started doing group buying part-time in 2018, she now works full-time, waking up at 6 a.m. and going to bed at 12 p.m. every day: "My husband sometimes feels sorry for me, he says that I sometimes fall asleep and still hold my mobile phone in my hand." ”
Faced with such work intensity, Li Fen said lightly, "Get used to it." Because from a very young age, she knew that money had to be earned with her own hands.
Li Fen, who was born in the countryside of Xiaogan, has parents who work outside all the year round, and she is taken care of by her grandmother. Because there are many children in the family, in Li Fen's memory, it is very satisfying to be able to eat a full meal. How to change her fate? Li Fen clearly remembers that her uncle was the only one in the village who was admitted to university and went out of the countryside by studying, and she also had to study more.
Li Fen, who has to work in the fields every day, will always lie secretly in the cotton bushes, not to be lazy, but to memorize texts. With her own efforts, Li Fen was admitted to university. She majored in computer science and soaked in the computer room every day to make her ability more solid. She helped people make data models and went to Internet cafes and restaurants in front of the school to do odd jobs...... Since the second semester of her freshman year, Li Fen has hardly reached out to her family to ask for a penny.
Li Fen's computer, in order to make money to support herself, she often works part-time overtime
After graduating from college, Li Fen decided to drift north. In 2011, in a community in Xierqi, Beijing, she spent 500 yuan a month to live in an eight-person rental house, and slept with earplugs every day.
The company is in Chaoyang District, and every morning at 5 o'clock, Li Fen goes out in the moonlight. Overtime is the norm for programmers, and Li Fen always has to go home before the last bus closes: "At that time, if I don't go out to eat at noon, I can hardly see the sun in Beijing." Even so, Li Fen has to take advantage of the weekend break to go to Zhongguancun to work part-time. During her year in Beijing, Li Fen did not have a full vacation. But Li Fen didn't care at all, in her opinion, going out to break through is to be prepared to endure hardships, and those difficulties are her valuable experience and wealth.
The "little sun" that loves to toss
Li Fen's hard work and ruthlessness have made many friends look at her. It was with his down-to-earth enthusiasm that Li Fen was recommended by a friend and was admitted to a state-owned enterprise in Wuhan and returned to Hubei.
The treatment of state-owned enterprises is not bad, although overtime is the norm for programmers, but it is very stable. But after a long time, Li Fen, who loves tossing, feels a little boring: "I'm a girl, and I also want to talk to my colleagues about how to take care of my skin and what clothes and bags to buy, but I am surrounded by boys, and no one can share these topics exclusive to girls with me." ”
One day in 2018, a circle of friends caught Li Fen's attention: "Mom who wants to do a side hustle can contact me." She immediately sent the message. A friend told him that there is now an e-commerce model, called community group buying, which can be used to sell goods through group buying in private spaces such as their own communities. When Li Fen heard this, he could make money and chat with the neighbors, so he could take it as an adjustment to boring work.
Just do it, everything is difficult at the beginning, how can the people in the group pull in?
At that time, Li Fen's baby was just 4 months old, and she could get off work at 4 o'clock while she was still breastfeeding. After getting off work, Li Fen set up a stall at the entrance of the community and shouted to his neighbors to scan the code to join the group. At a time when community group buying is not yet popular, many people think that Li Fen is a liar. In the face of indifference and doubts, Li Fen did not give up.
Li Fen set up a stall at the entrance of the community to push the ground
One day, an aunt passed by Li Fen, scanned the code out of kindness and joined the group, and also placed an order to buy a 9.9 yuan vegetable. Li Fen cheekily said, "If you eat well, can you bring more neighbors?" Unexpectedly, the enthusiastic aunt really brought in all the sisters who were dancing with her, and in a month, the group of 500 people was full.
However, the group still sees more and buys less. 9.9 yuan of vegetables, Li Fen sells up to 10 orders a day, but it takes 200 yuan a day to form a group, and Li Fen can only make up for the insufficient part: "I lost 3,000 in the first month, but I can't think about making money from the beginning, and when the reputation comes up, it will naturally get better." From the very beginning, I was inspired to be a 'warm' regiment leader. ”
Li Fen carefully studied the residents of the community, and she found that many of them were from Chongqing. At that time, there happened to be a kind of plum cabbage button meat that caters to their tastes. With the mentality of giving it a try, Li Fen posted relevant information in the group. There is really a Chongqing aunt who placed an order. In the group buying group, the aunt said, "This tastes so good!" Soon, a neighbor rushed directly to Li Fen's house to buy it. At the end of the day, one or two hundred orders of plum cabbage and meat were sold out in an instant, and Li Fen earned more than 1,000. Now, she has strengthened her determination to continue community group buying.
Since then, whether it is on the way to and from work, between meals and toilets, or during lunch breaks, as long as she is free, Li Fen takes out her mobile phone to sell goods, and business is becoming more and more prosperous. "I remember very clearly that half an hour before the birth of my second baby in 2020, I was still in the delivery room to deliver goods. Li Fen recalled with a smile, "I just love tossing so much, but I don't feel hard." ”
Outside the delivery room, Li Fen is still working
Because she has to sell goods often, Li Fen will post various group buying news in the circle of friends every day, and usually, many people will be annoyed and block her. But Li Fen said that her friends never blocked her, because in her, a lot of energy can be harvested: "They all say that I am like a 'little sun', always pushing when they want to 'swing bad'." ”
For the sake of his family, he chose to resign
Working during the day and buying in groups at night, after several years of accumulation, Li Fen has not only become an old acquaintance in the community, but also met many peers from all over the country
Last year, Li Fen's Dabao reached the age of elementary school, and she found that in this critical period of children's growth, if they have been tied up by work, it will also be detrimental to their development. The part-time job of group buying is relatively flexible and can be completed at home, but the work of state-owned enterprises requires frequent overtime, so Li Fen resolutely chose to resign.
Family and friends persuaded Li Fen that it would be good to have a stable income, and now it is not easy to do group buying, if it doesn't do well one day, won't there be no guarantee? But in Li Fen's eyes, as long as you work hard, there is nothing bad to do. While having an income, he can take care of the children at home, and he can also let his husband concentrate on his career, so resigning from a state-owned enterprise is the best solution. In the end, with the support of her husband, Li Fen quit her job in a state-owned enterprise and became a full-time mother and a full-time e-commerce person.
I want more people to know that Hubei also has good products
Over the years, Li Fen, who has devoted herself to e-commerce group buying, has participated in many exhibitions, and last year, at an exhibition in Hangzhou, Li Fen was deeply touched.
As one of the largest exhibitions in the country for community group buying, more than 3,000 merchants and enterprises came to the event. Looking at the dazzling array of products, Li Fen was very disappointed, there are so many brands, but there are only a dozen of them in Hubei, and no one pays attention to them.
Li Fen worked hard to find Hubei products, and she saw a business that made hot dry noodles, which was quite popular. But when she stepped forward to understand it with confidence, she found that this brand was not from Hubei. Hubei's special products, but not from Hubei, this feeling makes Li Fen's heart blocked: "Maybe I'm insignificant, but I just want to use my little strength to let more people know the goodness of Hubei products." ”
Since then, Li Fen has been looking for local specialty products all over Hubei, such as oranges from Yichang, tea from Enshi, and lotus roots from Honghu...... She strongly recommends it to customers and friends around her, but the private domain traffic of the group buying group is limited after all, so there is no better way?
Li Fen thought of live broadcasting. After a period of exploration and study, last Monday, Li Fen finally started a new attempt. She set up the live broadcast room at home, in the vegetable market at the entrance of the community, while popularizing the knowledge of healthy eating to the audience in the live broadcast room, while taking everyone to understand the vegetable market in Wuhan and restore the most real life: "I just want to use this down-to-earth way to let everyone see the good things around us." ”
In the past two days, many vegetable farmers have found Li Fen and asked her to help sell the vegetables they grow, and Li Fen readily agreed. However, in Li Fen's view, now is not the time for official live broadcasts. What Li Fen does every day in the live broadcast room is to help her neighbors ask the price of vegetables and buy some fresh vegetables on her behalf, and in the ten days since the broadcast, her fans have risen from more than 300 on the first day to more than 1,500, and there are more and more fans of public domain traffic.
Li Fen said that she gave herself one year to try the live track, so she made a plan every day to what she had to do every hour. Looking at the 10 days of hard work, she is full of confidence: "I plan to achieve 10,000 fans in the live broadcast room in 3 months, and it will be a matter of course to bring goods when the time comes." I believe that as long as I work hard, my wish to let more people see Hubei's good agricultural products will be realized!"
(Changjiang Cloud News reporter Zhou Xiang)