Author: Topol SEO
Why did I think of writing this? Because I see more and more SEO colleagues making short videos, whether it is to bring goods, do traffic, or do services.
However, there are still some SEO friends who don't realize the trend and importance of short videos, and don't know where to start, so I want to share some of them, hoping to help or inspire you.
Let's talk about SEO transformation first
In October 2023, I mentioned in my article "The End of Personal SEO Transformation" that I would no longer write about SEO transformation. Today's article is not to allow you to transform, but to hope that you will have more possibilities for traffic or choices.
The SEO transformation series was first written three years ago, when everyone was confused about doing SEO, especially Baidu website SEO, so they wrote how SEO is transformed and what are the directions, until the last article, SEO transformation to start your own business.
But talking about short videos is a year earlier than talking about SEO transformation!That is, at the beginning of 2020, I was writing "What can we do with short videos and live broadcasts from the perspective of traffic?". I don't know if any friends have seen this article, or have you been doing short video traffic since 2020?
How to do short videos?
In fact, this is a very broad question, which is equivalent to how to make more money, and it is generally a pure layman or a novice who will ask this.
Generally, a little understanding will add some preconditions or postconditions, such as:
How to do Douyin short video traffic?
How to do Douyin short video with goods?
How to do the video search traffic of the video account? and so on
If you really just want to ask how to make short videos, Poplar SEO gives a general reference idea, pay attention to the following points:
1. Determine which short video platform to do it on and understand the basic rules of that short video platform. For example, what is allowed and what is not allowed to be posted by the platform, and the platform's requirements for video covers, size, etc.
2. You must have shooting equipment, the most basic video shooting and video editing ability. For example, if you don't have a professional camera, you have to have a mobile phone that can shoot high-definition video;You can take selfies,You can also simply follow the shooting;I won't use any professional PR,AE,Love editing,But like what Jianying,Second cut and other mobile phone APP to know,With a text,The length of the video will be deleted (it's not difficult to learn by yourself,There are free teaching videos on station B)。
3. Have basic picture processing and aesthetic ability. For example, I will use the Meitu App and finalize the design. Because the cover of the short video is also very important. The so-called aesthetic is that it doesn't look like people don't want to click~
4. It is necessary to have keyword mining, user pain point mining, and basic topic selection ability. If you don't know, you have to dig out keywords and dig out user pain points, otherwise you can only follow the shoot (that is, what is popular and what you shoot). So you still have to learn a little bit of keyword thinking based on SEO, if you are an SEO practitioner, I believe you have this ability.
Is it difficult to do short video traffic in SEO transformation?
Now it's 2024, and there are still many friends who don't realize the trend and importance of short videos, and they are still doing graphics and texts, especially website traffic.
About three years ago, I wrote another article "All the ways to get traffic through graphics and texts can be repeated with short videos!", if you have friends who see or take action, you should have a little gain now, right?
Back to this subheading, is it difficult to do short video traffic in SEO transformation?
Poplar SEO believes: It's hard to say, it's not difficult to say it's not difficult, it's easy to say it's not difficult, it's not difficult to know it!
If you are now transforming from 0 and want to make short videos, it is still very painful in the early stage, because whether it is the positive feedback from making short videos is not so fast, or the process of making short videos is more complex than articles, and you have to overcome the appearance (of course, you can not do it, if you do IP appearances, the trust will be better) and so on.
If you've been doing it for a while, even if you haven't done a lot of traffic, you're going to be a lot better because you feel that way.
Here I also want to mention that the short video traffic we are talking about is mainly divided into recommendation traffic and search traffic. For Poplar SEO, what I mainly do is the accurate search traffic of users on various short video platforms, which is what we call short video SEO.
If you are from an SEO background, it is recommended to mainly do this short video SEO. Because we are not from an operational, marketing or planning background, we are not good at producing popular content, so it is difficult to make good popular videos to get recommended traffic.
You may ask, I don't look at those popular videos on Douyin or Channels like they are professionally made? The early popular videos may indeed be the case, but now various short video platforms are also involuted, and most of the popular videos you see are planned. For example, you may not have heard of a 10 million Internet celebrity who lost his homework and was banned by the whole network!
How can SEO transform into a good short video?
How do we SEO practitioners transform into short videos?Poplar SEO here gives me a few of my own practical experience, but it is only for reference:
1. Regardless of thirty-seven twenty-one, let's do it first!
If you are still a part-time worker, you can first see if the company's business is promoted on the short video platform, if not, you can take the initiative to say that you can try it and do it in combination with the company's business, because many people do short videos without business.
Don't have it here, I have nothing to do with me, you should be a practitioner, if you are really awesome, your boss will definitely keep you.
Let's talk about a real case, one of my apprentices, in the company is only responsible for paid delivery, and now in Douyin to the company's products to do Douyin, the traffic is said to be more than the paid delivery, but also accurate, not only learn their own skills, but also the boss will say that there is an overall sales commission~
If you are a freelancer or a self-employed entrepreneur, or even a business owner, you should do it first! Because the traditional graphic marketing and promotion efficiency is still too slow, and there is no short video intuitive and direct!
In the past, it took three or five years or even longer to make a little IP influence by means of graphics and texts, but I have been writing for ten years. Now with short videos, it may not be a year, I have seen too much.
You may say, Poplar SEO you are still writing articles stupidly, but who told you that I didn't do short videos, although I didn't do it very well, such as the Kuaishou SEO video that I just shot last night.
2. Complete first, then perfect, quantitative change can have qualitative change!
What problems many people, including many enterprises, will encounter, that is, they think a lot in their brains and do not move their hands and feet. Also, I always want to be perfect, and I can never take the first step!
These people or companies have made a fatal mistake, that is: in their own unprofessional places compared with other people's majors! As everyone knows, although others are professional in short videos, you don't know how to do business as well! If you wait for yourself to make videos professional, you may lose your business or company!
If you have been initiating projects, researching, and repeatedly verifying, are you still a fart?
If you have been doing a video for 3 days, 5 days, or even half a month and not sending a short video, what kind of short video traffic do you have?
Of course, Poplar SEO here is a negative example, I sometimes don't post for half a month, so I'm changing my strategy now, making a few videos at a time and putting them there, and everyone is welcome to supervise me.
The picture above is my feedback from my classmates at the Douyin SEO training camp last year, although it came slowly, but for me, especially for her, I don't think it's too late!
YOU MAY THINK THAT TOPOL SEO, YOU ARE TALKING THE RIGHT NONSENSE, YOU ARE TALKING ABOUT CHICKEN SOUP FOR THE SOUL, WHAT EMOTIONAL VALUE ARE YOU DOING, BALABALA, BUT WHAT YOU DON'T KNOW IS THAT SHORT VIDEOS ARE INDEED LIKE THIS, AND MANY ARTICLES ARE NOT LIKE THIS NOW?
Speaking of dry goods, I have divided the 450 + original articles in the official account "Poplar SEO Optimization Tutorial" in the classification and navigation of various platforms on the whole network to engage in search traffic practical experience articles, how many people have calmed down to read it, and after reading it, you can leave a message to talk about it.
3. Be willing to spend money, dare to spend money, dare to make mistakes, and dare to admit mistakes!
What I'm talking about here is that you are willing to spend money and have the courage to spend money, not to let you spend money indiscriminately!
Willing to spend money, you want to do a good job in short video traffic, do you want to learn from people who have results? You go to learn, don't you spend money? Are you willing to pay for what you don't understand!
Have the courage to spend money, and I know that many powerful people have paid enough tuition. What many people don't understand, spending money to buy the pits that others have stepped on, this is the fastest way to learn!
You may say, Poplar SEO, do you want to say let me pay you money? Fart, if you want to do popular referral traffic, I don't dare to accept the money you give, because I won't do popular referral traffic!
If you want to do short video search traffic, I still have a little bit of practical experience, and I still get some accurate potential customers from short video platforms.
What does it mean to dare to make mistakes? This refers to doing wrong or not doing well, even if you are deceived. The premise of being deceived is not that your brain is hot? It's not that you want to take a shortcut? There is a road in Shushan and you are diligent, how can you get rich overnight? Yes, why are you?!
It's not terrible to make mistakes, it's terrible that you don't even have the courage to make mistakes, and what's even more terrible is that you keep making mistakes and never reflect!
4. Read the book a hundred times, its meaning is self-revealed, see this, talk about the feasible things
1) First understand the basic rules of the mainstream short video platforms on the market, such as Douyin, Kuaishou, Video Account, etc., take notes after reading, and if you only choose a certain platform, go to see that one.
2) First go to download the editing software available on the computer or mobile phone, the basic ones such as Jianying can be, and then you can shoot some videos casually, or download a video to edit and play, understand the basic functions of editing, multi-use, practice makes perfect,
For example, Poplar SEO is now editing videos, what natural beauty, what double speed playback, what recognition subtitles are very fast, beginner editing may take 2 hours, familiar with half an hour or even faster, of course, depending on the length of the content and the fineness of the editing and pictures.
3) Start with a casual pat, you can take pictures of the scenery on the side of the road, or you can shoot blindly at yourself, try to pat yourself and talk, and pat yourself to see if you can speak clearly.
You see a lot of short video bloggers talking about the river or something, and they all have a draft in advance or used a teleprompter, but they are working hard where you can't see it.
4) Find more people to communicate, ask your friends if they have made short videos, ask them when they started to do it, how to take the first step, and learn from experience. If you have good friends, let them take you with you, find the feeling, faster.
Finally, don't feel bad about yourself and ignore the trend of short videos because your business has nothing to do with short videos. Of course, Poplar SEO suggests that you pay attention to the short video platform to engage in traffic, not to let you give up your original platform!
That's it.